Blog
Opaque experiences and complex jargon have eroded consumer confidence and incentivized some to leave brands behind. Consumers will choose healthcare organizations that emphasize their needs and that increasingly gather and rely on their feedback to deliver value.
Blog
In the grand tapestry of the European identity landscape, a new regulation — most audacious in its ambition — has emerged to enable digital identification across the continent. The regulation known as eIDAS 2.0 seeks to introduce a universal digital identity wallet, a concept heralded with much aplomb since 2008. The first iteration of eIDAS […]
Blog
With a new administration set to take office in the US in 2025, a different set of economic and trade policies will come into play. Find out how that could impact consumer spending in the next four years.
Blog
The Forrester Tech Tide™: B2B Customer Advocacy And Reference Technologies, Q4 2024, shows a fractured market. Yet while recent disruption has caused angst, it has also spurred innovation. Marketers have plenty of options.
Blog
Higher medical utilization by members, the growing difficulty of achieving CMS Star Ratings, and reimbursement pressures are pushing many health insurers to the brink. Learn how insurers can regain the Medicare advantage in this preview of a new report.
Blog
According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023. Web content management software growth now outpaces the growth of the broader software market and is poised to reach $15.3 billion (total addressable market) by 2028. Business investment and […]
Blog
Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).
Blog
This holiday season, increase your customers’ confidence in your digital experiences with four best practices.
Blog
The International Air Transport Association (IATA) — the trade association for world airlines, representing over 330 airlines and over 80% of global air traffic — announced a new framework and plans for using decentralized digital identity (DDID) to provide end-to-end travel experiences for domestic and international passengers.
Podcast
This is the first in a 4-episode deep-dive on journey mapping with our journey mapping expert, Joana de Quintanilha. In this episode, Joana gives an overview of the journey mapping effort, from scoping through to improving the customer experience itself.
Blog
Adopting edge intelligence requires careful architectural decisions that balance latency, data distribution, autonomy needs, security needs, and costs. Learn five essential trade-offs to consider in finding the perfect balance.
Blog
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising — compelling creative — is scarce.
Blog
Read this blog for revenue operations hot topics from the ever-popular analyst sessions at this year’s Forrester B2B Summit EMEA.
Blog
I am excited to announce The Forrester Wave™: Sell-Side Platforms, Q4 2024. This is the first Forrester Wave of the sell-side platform (SSP) provider category since 2014, and a great deal has changed in those 10 years.
Blog
While API discovery and policy enforcement have gained traction, it's time for companies to elevate their approach to API security maturity. Learn how to get started in this preview of a new report.
Blog
Learn how the Forrester Sales Compensation Design And Management Model and a new landscape report can help evaluate sale performance management platforms.
Blog
A few years ago, global B2B technology and services company Fujitsu’s European division decided it was time to double down on CX as a strategic imperative. Learn how Fujitsu did it and what the results were in this post.
Blog
Relying on outside standards bodies to guide your brand's safety is inadvisable in today's market. Brands must begin charting their own path for brand safety. It’s time for brands to get brand smart. Learn three key hallmarks of a brand smart approach in this preview of a new report.
Blog
German industrial conglomerate Siemens is spending $10 billion to acquire Altair Engineering. Read what this means for Forrester’s clients in manufacturing and beyond.
Blog
Get five key takeaways from Forrester's recent review of mobile banking apps in North America in this preview of a new report.
