Curry Up Now was one of the first food trucks to hit the San Francisco Bay Area culinary scene. They specialize in authentic Indian street food with a fusion twist. With four trucks, a brick-and-mortar restaurant and its popularity among Bay Area followers, rebranding was a natural progression for the company. The new logo and truck wrap balances modern with tradition while still maintaining a handmade quality. Textured hand-drawn typography gives the new logo a street edge and pairing the new typography with clean wheels, bold lines and bright color sets the table in today's street food market.