Trusted Advisors that champion a dynamic media industry

The Canadian Media Directors’ Council is an independent association of media professionals representing advertising media agencies to ensure a fair, progressive marketplace on behalf of our clients, our agencies and our media partners.

 
 

LATEST NEWS

Canadian Media Manifesto

The CMDC is committed to shaping a healthy, responsible and vibrant Canadian media ecosystem through the leadership initiative: The Canadian Media Manifesto.

Launched on World News Day in September 2021, the Canadian Media Manifesto sets a goal to allocate 25% ($380M) of digital media investment to Canadian media by 2025. This initiative has received over 1,500 pledges from marketers and media leaders. As a vibrant Canadian media ecosystem not only strengthens the economy and promotes responsible journalism and brand safety but also provides brands with valuable opportunities to engage with Canadian audiences.

Supporting local media is both a socially responsible and business-savvy decision. Local media is vital to democracy, diversity, and the economy. By investing in local media, advertisers not only do the right thing but also make decisions that benefit their brands performance and the broader Canadian economy.

 
 

LEADERSHIP

Leading in times of change.

Learning, Knowledge-Sharing and Connection drives CMDC leadership series. Our high-valued programs gathers media executives to further explore the most critical topics facing leaders today from commercial, talent, investment to innovation.

 
 

LEADERSHIP REPORT

In partnership with The Globe Media Group, CMDC releases the largest Leadership Study: Pushing Forward Through Uncertainty, which surveys over 200 C-Suite leaders. This is a first-ever survey of Canadian media and marketing leaders exploring five key areas: leadership traits Canadian business executives believe are most critical to the future; the future of work; diversity, equity and inclusion (DEI); the commercial media outlook; and trust and partnerships.

MEDIA SUMMIT APRIL 2024

The CMDC’s Annual Canadian Media Summit returns on April 24th, at the Toronto Design Exchange.

Join us to debate, learn, network and be inspired by extraordinary business leaders who skilfully navigate shifting currents and relentless change with purpose, responsibility and impact.

Summit topics include: AI Revolution Shaping Tomorrow, Responsible Advertising; CMDC Canadian Media Manifesto; Impactful Creativity, Building a Safer Online Ecosystem to Leading in Times of Change

MEDIA LEADERS DINNER APRIL 24th

The CMDC annual Media Leaders Dinner is where powerful minds connect through shared thought leadership and authentic conversation — the impact of which will extend far beyond the evening.

The dinner hosts a cross-section of notable leaders in advertising, media and marketing, including CMDC board members.

The evening will include a cocktail reception, live performances, speaker and a sumptuous dinner.

Save the date: Wednesday April 24th, 6pm, Toronto Design Exchange.

For ticket inquires, please contact [email protected]

NEXT GENERATION

YA.

YA is a dynamic collective of diverse talent across all media agencies that networks, inspires and builds programs for the next generation in the Canadian media industry.

The YA program is designed to inspire advance thinking, connection, collaboration and creativity.