Media

Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade Desk and enhance transparency in the marketplace.

Gwyneth Paltrow's Goop is refocusing yet again — and laying off nearly a fifth of its staff in the process.

The NFL is the most reliable programming on TV. But just like the rest of TV, its audience is getting older.

Support for a US TikTok ban has dropped off significantly across both political parties, according to a new Pew Research Center survey.

The legalization of online sports betting has thrust the industry into the mainstream. But the market still has plenty of kinks to work out.

Di Como's departure after 33 years comes as Unilever undergoes a restructuring of its business. Other execs will assume new roles.

ESPN Bet is launching in New York as football season gets underway, but analysts don't think it can truly challenge FanDuel and DraftKings.

Julie Griggs and Danielle Dietzek founded Fourplay in 2019 with no prior experience in tech. Here's how they navigated work and friendship.

Headway's AI-driven ads and features have significantly increased user engagement and cut down production costs, the company said.

The pitch deck shows how DoubleClick was positioning itself as a key asset to help a potential Big Tech acquirer to become an advertising giant.

Another miserable quarter for the pay-TV industry. But things could still get worse.

Instagram's latest tool combines Gen Z's two favorite features: chatting in DMs and viewing their friends' Stories.

Insiders say ads president Amy Reinhard is looking for someone more rooted in tech than Madison Avenue.

Creator startup Spotter is releasing a new studio tool that uses AI to generate video ideas for YouTubers based on their own content.

First Round's on Me is a new dating app competing with Tinder, Bumble, and Hinge. Its focus is getting people on dates quickly.

Disney's lawyers argued that the widower waived his right to a jury trial because he registered for Disney in 2019. The backlash was swift.

The Furrhas started filming content for Snap in 2022 and used the money earned from social media to invest in real estate.

Paramount is selling its creator conference VidCon to the media company Informa, which has been on a conference buying spree this year.

Elon Musk's X has flagged an article about the legality of Trump's campaign video filmed at Arlington National Cemetery as "spammy or unsafe."

Ziad Ahmed and Shaina Zafar sold their marketing company Juv Consulting to United Talent Agency 6 months ago. They share how they structure their day.

Crisis-management experts say MrBeast going after his critics will further erode trust with his fans and that he's better off admitting any mistakes.

After the rise of subscription streamers, free TV is making a comeback — and it's another threat to traditional Hollywood players.

Viewers are opting for free TV options in a move threatening to upend Hollywood's decades-old business model of people paying for content.

Content Partners wants to fill a void left by banks and private equity. It seeks to capture half of a $2 billion market in entertainment deals.

Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR creators are fuming.

David Ellison, the 41-year-old son of Oracle billionaire Larry Ellison, is set to become one of Hollywood's youngest moguls with his Paramount deal.

The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the political battle of brand safety.

DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney over the future of the pay-TV bundle.

The majority of social-media users feel neutral to negative about creators weighing in on politics, a new Izea survey says.

Kamala Harris is popular among young voters, like Obama in 2008. But the comparisons stop there.

Bronfman just walked away from his offer to buy Paramount, putting the media giant back on track to be sold to David Ellison's Skydance.

Singles are fatigued by dating apps like Tinder, Bumble, and Hinge, prompting startups like Pique and Sitch to try and shake up the industry.

The money won't come automatically. Insiders laid out the type of targets and goals she'll likely have to meet to hit that lofty paycheck.

Edgar Bronfman Jr. wants to partner Paramount with a tech giant like Apple to boost its streaming business, Bloomberg reported.

A Shopify survey looked at recent marketing strategies among retailers who use the platform. Influencers and social media were extremely important.

TMZ used to be a gossip site the Media World tried to ignore. Now media organizations take it seriously — even when it gets the story wrong.

Fans are tired of the cycle of online celebrities exploding in popularity and then coming crashing down following controversy.

A report just came out saying that 31% of 7- to 9-year-olds use X for an average of 9 minutes a day. Really?

Now, you can add a song to your Instagram profile. Plus, there's a new popular app that's like an updated Myspace.

ESPN made Disney's streaming business profitable, but challenges remain. Exec John Lasker shared how he's making ESPN into a streaming powerhouse.

ReelShort leads the short-drama-app trend, but continued success isn't guaranteed. It's reaching out to creators to keep its momentum going.

Influencers this year had a section built out at the DNC similar to traditional press, and are conducting interviews with prominent politicians.

Like it or not, viewers can expect to see more entertainment from big brands as Hollywood cuts back.

Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they sell products for hours on TikTok livestreams.

Paramount got a last-minute bid from media exec Edgar Bronfman Jr. just before a crucial deadline that would've cemented Skydance's deal from July.

The number of subscriptions Peacock gained for the first week of the Olympics matches the number of sign-ups for a single NFL playoff game in January.

PamPam, built by ex-Google and Facebook employees, wants to be a new alternative map platform that brings people together.