Avi Elman

Avi Elman is the producer & DJ behind various product ion project s including UPZ and collaborat ions with Danny J; he also runs the successful underground house label soWHAT records. Avi was born in Israel of mixed Turkish & Iraqi descent and raised in Kenya & South Africa where he developed a passion for Jazz, African and soulful grooves as well as being active in various live music acts. After returning to Israel, Avi set up a recording studio in Tel-Aviv and started DJ'ing in top clubs in Tel-Aviv & overseas including several successful Southern African tours. In 2005 Avi established the UPZ project which has become globally recognized for its sweet fusion of house, soul, latin, afro-carib, urban & nu disco sounds. His releases and remixes have graced labels