Avinash
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Made to Stick
- Why Some Ideas Survive and Others Die
- Written by: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 137
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Performance4.5 out of 5 stars 106
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Story4.5 out of 5 stars 106
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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4 out of 5 stars
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Could have been shorter in length
- By Shreker on 29-05-23
- Made to Stick
- Why Some Ideas Survive and Others Die
- Written by: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
Crisp and effectively conveyed
Reviewed: 12-02-20
In love with this book and how it's narrated. The presenter took good effort to convey the concepts in the manner it was structured in the book.
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