Wine Wars
The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
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Narrated by:
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Clinton Wade
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By:
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Mike Veseth
About this listen
Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.
Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable, McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues.
He counts on "the revenge of the terroirists" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change.
Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.
©2011 Rowman & Littlefield Publishers, Inc. (P)2014 Audible Inc.Listeners also enjoyed...
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Story
Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs.
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Highly Recommend
- By Laura on 02-22-20
By: Bartow J. Elmore
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Needs rework to become an audio-book
- By Kristofer Jarl on 11-18-20
By: Kenneth W. Gronbach, and others
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Kentucky Bourbon Whiskey
- An American Heritage
- By: Michael R. Veach
- Narrated by: Travis
- Length: 2 hrs and 34 mins
- Unabridged
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Its history stretches back almost to the founding of the nation and includes many colorful characters, both well known and obscure, from the hatchet-wielding prohibitionist Carry Nation to George Garvin Brown, who in 1872 created Old Forester, the first bourbon to be sold only by the bottle.
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Nice review
- By Joseph C Wood on 04-28-23
By: Michael R. Veach
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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Says same thing over and over and…….
- By NYNM on 09-25-11
By: Seth Godin
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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Good but too surface level.
- By gil nevo on 04-28-20
By: Pauline Brown
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The United States of Beer
- A Freewheeling History of the All-American Drink
- By: Dane Huckelbridge
- Narrated by: Corey Snow
- Length: 6 hrs and 47 mins
- Unabridged
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Huckelbridge shows how beer has evolved along with the country - from a local and regional product (once upon a time, every American city had its own brewery and iconic beer brand) to the rise of global megabrands, like Budweiser and Miller, that are synonymous with US capitalism. We learn of George Washington's failed attempt to brew beer at Mount Vernon with molasses instead of barley and of the 19th-century "beer barons", like Captain Frederick Pabst, Adolphus Busch, and Joseph Schlitz.
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History Humanized
- By Dave on 06-25-16
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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Drinking Water
- A History
- By: James Salzman
- Narrated by: Lee Hahn
- Length: 7 hrs and 55 mins
- Unabridged
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When you turn on the tap or twist the cap, you might not give a second thought to where your drinking water comes from. But how it gets from the ground to your glass is far more complex than you might think. Is it safe to drink tap water? Should you feel guilty buying bottled water? Is your water vulnerable to terrorist attacks? With springs running dry and reservoirs emptying, where is your water going to come from in the future? In Drinking Water, Duke professor James Salzman shows how drinking water highlights the most pressing issues of our time.
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Hard not to be affected by this book
- By Neuron on 11-16-13
By: James Salzman
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Getting Green Done
- Hard Truths From the Frontlines of Sustainability Revolution
- By: Auden Schendler
- Narrated by: Walter Dixon
- Length: 6 hrs and 48 mins
- Unabridged
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Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?
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Green's Dirty Little Secrets
- By Martin on 07-10-09
By: Auden Schendler
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The Billionaire's Vinegar
- The Mystery of the World's Most Expensive Bottle of Wine
- By: Benjamin Wallace
- Narrated by: Dennis Boutsikaris
- Length: 5 hrs and 49 mins
- Abridged
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It was the most expensive bottle of wine ever sold. In 1985, at a heated auction by Christie’s of London, a 1787 bottle of Château Lafite Bordeaux - one of a cache of bottles unearthed in a bricked-up Paris cellar and supposedly owned by Thomas Jefferson - went for $156,000 to a member of the Forbes family. The discoverer of the bottle was pop-band manager turned wine collector Hardy Rodenstock, who had a knack for finding extremely old and exquisite wines. But rumors about the bottle soon arose.
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Not just for enophiles
- By Julie W. Capell on 06-03-09
By: Benjamin Wallace
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Wine for Normal People
- A Guide for Real People Who Like Wine, But Not the Snobbery That Goes with It
- By: Elizabeth Schneider
- Narrated by: Elizabeth Schneider
- Length: 14 hrs and 20 mins
- Unabridged
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This is a fun but respectful (and very comprehensive) guide to everything you ever wanted to know about wine from the creator and host of the popular podcast Wine for Normal People, described by Imbibe magazine as "a wine podcast for the people". More than 60,000 listeners tune in every month to learn a not-snobby wine vocabulary, how and where to buy wine, how to read a wine label, how to smell, swirl, and taste wine, and so much more!
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When they want 5 star wine knowledge but ur 22 y/o
- By Alexia L. on 05-06-21
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Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- By: Clay Shirky
- Narrated by: George Backman
- Length: 3 hrs and 57 mins
- Unabridged
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- By Kevin on 01-10-16
By: Clay Shirky
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A Guide to Wine
- By: Julian Curry
- Narrated by: Julian Curry
- Length: 5 hrs and 14 mins
- Unabridged
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Actor and wine expert Julian Curry has devised a unique audiobook guide to wine. The whole subject is introduced and explained how wine is made, the different grapes, the different blends, vintages, wine-growing areas and types. In an entertaining and informal style, he also teaches how to taste wine, and how to choose and store it.
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Comprehensive overview
- By Laurence on 09-26-03
By: Julian Curry
What listeners say about Wine Wars
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Timothy Keane
- 05-19-15
Great listen
What did you love best about Wine Wars?
Fascinating look behind the curtain of how wine is made and marketed to the masses.
What was one of the most memorable moments of Wine Wars?
The eye opening nature of how most wine is merely a commodity and not really a product of some romantic story of a winemaker, his vines and his cellar.
Was this a book you wanted to listen to all in one sitting?
Yes
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- Matt
- 04-22-18
fun ride through the world of wine
loved the book. only downfall is I wish there was more. I have been to some of the places listed, looking forward to going back and trying the rest.
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- Amazon Customer
- 01-19-18
Absolutely fascinating!
Wine geeks must read or in my case listen. Highly recommend for any of my fellow wine industry workers.
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- Hugo
- 05-19-18
The narrator is a robot, but the book is interesting.
I learned a lot about wine from this audiobook. The information is interesting, though a bit dense at times. The narrator is horrible. He sounds like a robot, and reads through colloquialisms as if they were just another sentence in a report.
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- Desmond
- 12-08-14
Fascinating ideas, marred by subpar narration
The content of the book was well researched, and it was presented in a very understandable fashion. I learnt a lot of things from the book, e.g. how globalization and the two-buck-chuck phenomenon are affecting wine. I loved the part about Trader Joe's and Audi. One very interesting stylistic feature is the author suggesting wine flights for the listener to try, to drive home the points about globalization, etc (although admittedly I didn't try the wines he suggested).
Overall I felt that this was a good book to read, and I would recommend it for the content (5 stars for content, but -1 for incoherent/rambly style), but there are some points that I feel needs to be said, which brought down the overall rating (3 stars overall, 1 star for performance):
One main gripe I have with the writing is the massive amount of clichés and puns sprinkled perhaps too generously throughout the book. "Da Vino Code" (~"Da Vinci Code"), "Chateau Cash Flow", "McWine", "Glocal" (Global Local), "Grape Expectations", the list goes on... It's way too cheesy, and makes the work sound flippant and juvenile.
The author kept repeating himself. I felt there was a lot of redundancy: "next, I'll tell you about X... now I'm telling you about X... To summarize, here's what I just told you about X..." (and then several chapters later, "recall that I told you way back in Chapter 2 about X"). There was way too much signposting and dreary repetition (the narrator didn't help: more below). It felt like the book was written in many sittings, and the author felt like he had to make the same point in every sitting, but then didn't go back through and streamline everything during proofreading. This was something that other reviews have pointed out too.
This next point, though not any fault of the author's, was a huge downer: the narration is simply awful! It soured my entire experience. The narrator (Wade) spoke too fast, and in a constant monotonous drone. It felt like he was trying to get through the book as fast as possible, rather than trying to tell a story. There was also a great deal of inconsistency in the recording. Halfway through a chapter, there would be a stark change of voice, maybe a sudden change in pitch. I know that these audiobooks are recorded over multiple sessions, but I've listened to many audiobooks, and this is the first audiobook that had such noticeable shifts in audio -- it probably happened at least three times that I noticed. Oh, and probably the worst, is his awful pronunciation. One would think that in reading a book about wine, one should learn to at least pronounce wine terms properly: Tokaji ("to-kai", not "to-ka-ji": it's one of the most famous wines in the world), Carmenere (he pronounced the last "re", as in "car-ma-ne-re"), Oenophile (which he pronounced "o-e-no-file"). There were others as well, such as the name of the oldest Chinese producer Changyu, the fruit Longan, and the Pandan leaf, which are slightly more forgivable (I felt so strongly about pronunciation that I made notes in my phone while listening!). You might think that I'm being overly pedantic, but I feel that learning to pronounce technical terms and jargon when one is being paid to narrate is basic professionalism. In addition, the book is written by a wine economist/writer who has a reputation to maintain. The listener hears only the narrator (speaking in the first person), and thus the author's reputation is being tarnished by a narrator who couldn't even do his homework! Given the reading speed, lack of consistency (his fault in addition to the sound professionals), and lack of professionalism, I would make the harsh claim that the narrator clearly doesn't take pride in his work!
The other big point I want to highlight is that there is a skip at Chapter 6 (the track that's named as Chapter 6 in my iTunes) at 5:07. The narrator is cut off midsentence, there's a pause, before the narrator begins a new section. Poorly done, Audible! :(
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6 people found this helpful
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- Bonnie McIntyre
- 09-16-18
Narrator is awful!
Great information but the narrator is so bland & robotic I had to quit halfway through. What a shame. Maybe a kindle version would be better.
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- Roe
- 05-25-18
Makes wine a window on the world
Of the eight books I've read about wine in the past year, this is one of the three I'm keeping around. Veseth offers thought-provoking insight into our consumption patterns and the cultural meaning of wine. He contextualizes our oenophelia in economy, culture, and climate. It all adds up to exceptional value and significant distinction from other wine books on Audible--turning wine into a lens through which we can view a great many cultural, scientific, and economic developments.
If you enjoy thinking deeply about the world and you enjoy wine, this book is for you.
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- Kate M.
- 09-28-14
An interesting and fun book
Would you recommend this audiobook to a friend? If so, why?
Yes--It was fun, interesting, and engaging. For someone who enjoys wine but don't know that much about it, this book was a real treat and taught me a few things. I will never look at a "wine wall" the same way again.
If you were to make a film of this book, what would the tag line be?
The same as the book title--I really liked the reference to "two buck chuck"
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- Kevin Connors
- 05-03-20
Good content, but Computer Narration is just OK
I’d you’re a wine geek, you’ll like this book. The caveat is you will need to accept that it seems apparent the narration is done via computer translation. The pronunciation of so many wine terms and varietals is what you would expect when you ask Siri to read a wine label. The dialogue and inflection is very flat, so set expectations accordingly. The content itself is pretty solid, but it is definitely something where the listener needs to be forewarned that many of the terms used are mispronounced.
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1 person found this helpful
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- cene72
- 10-05-16
Narration almost ruined the story
What didn’t you like about Clinton Wade’s performance?
Just atrocious. The voice tone and inflections are monotonous and unnatural, distracting from the story. It's like the narrator didn't have any understanding of what he was performing. His interpretation of the foreign words - mostly French and Italian - has nothing to do with the real pronunciation, making them incomprehensible. A disgrace!
Any additional comments?
Excellent analysis of wine economics, it put my bi-weekly trip to the wine store into a new perspective. I'm probably gonna read the paper book too, to clarify the passages obscured by the performance.
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