The Innovation Stack
Building an Unbeatable Business One Crazy Idea at a Time
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Narrated by:
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Jim McKelvey
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By:
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Jim McKelvey
About this listen
From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company
In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large.
But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.
McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.
The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.
©2020 Jim McKelvey (P)2020 Penguin AudioListeners also enjoyed...
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Critic reviews
"McKelvey tells the remarkable story of how with Square, he started a business that would transform an industry, along the way unlocking a whole new model for innovation. An inspiring call to action for entrepreneurs who want to tackle problems that affect our everyday lives, with perseverance and some crazy ideas." (Steve Case, chairman and CEO of Revolution, cofounder of AOL, and author of The Third Wave: An Entrepreneur's Vision of the Future)
"The Innovation Stack is a deeply useful book about the characteristics of successful companies and how and why to build one, complete with inspiring case studies that literally span centuries. But it’s also much more than that: a witty, humane exploration of living in the complicated, inequitable world we all share and are working to make it less so." (Eric Ries, entrepreneur and best-selling author of The Lean Startup)
"Who can say they went up against Amazon - and won? Jim McKelvey can, and this book tells how." (Peter Thiel, entrepreneur, investor, and author of Zero to One)
"Growing up in the Show Me State - aka Missouri - made me skeptical of everything...especially Jim McKelvey. I’d say more but I’m out of charact" (Jack Dorsey, cofounder and CEO of Twitter and Square)
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
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- Narrated by: Jeff Tobe
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- By Chan Meng on 12-07-07
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
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The Innovation Secrets of Steve Jobs
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- By Oliver Nielsen on 07-22-13
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What listeners say about The Innovation Stack
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- EJ
- 06-14-20
Incredible insights
I’d never heard of Jim McKelvey ntil I saw him interviewed on a C-SPAN book program my wife was watching. I’d heard of Square - and of course Jack Dorsey - but not McKelvey. But I liked what he said and bought the book immediately.
And I absolutely LOVED it! I own a small company that solved a “perfect problem” back in 2009, but I’ve never really understood how our continued innovation stack has functioned; now I do.
The real world examples of Square, Bank of Italy (America), IKEA and Southwest were incredibly insightful and really brought the whole idea of an innovation stack to life.
If you are an entrepreneur- or want to be - this should be required reading. Great book that I’ve already recommended to our entire leadership team.
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- Alejandro Munoz
- 12-12-20
Great book for entrepreneurs
One of the best for “entrepreneurs” I’ve ever read. Great insights for people who are aiming to start with products or services that don’t exists yet!
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- CMS
- 06-01-21
A Different Look at Entrepreneurship
I really enjoyed this book. Yes, he talks a lot about Square, but that was his innovation and it was a great story to tell.
There was some great insight on how to approach entrepreneurship. I appreciated that it wasn't a "Do these 12 things and you will be a successful entrepreneur!" It was more about seeing how others has success through their innovations. There were things to learn and apply, but not something you could just copy.
It has opened my mind to how to approach steps in growing my own business.
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- Mylenne Salinas
- 03-08-21
Excellent, realistic, helpful vignettes!
Ready to push your fear and be your startup. Read this for general supportive suggestions and inspiration. The journey never ends.
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- Moïse
- 01-20-22
Serious and entertaining
This book deals with serious matters like competition, innovation and failure. It describes the entrepreneur as the craziest guy you can think of.
And the performance includes a great sense of humor.
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- VK06
- 07-22-20
Must Read for Aspiring Entrepreneurs
Great narration, storyline and takeaways. This book has a lot of aspect about entrepreneurship which come to you only by experience.
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- Ginger C
- 12-23-20
Deep insight into the meaning of entrepreneurship
Distinguishes business as usual from true entrepreneurial enterprises. Explains the competitive advantage these companies build by solving their unique problems in an interlocking stack of innovations. great story telling and compelling examples from someone who was one of the rare actual participants.
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- Richard
- 07-02-20
Insightful, new and easy to listen.
Author takes you through the insights as part of his journey of discovery. Case based insights in the context of discovery and success.
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- Anonymous User
- 06-12-20
Captivating
This book is more than worth the time to listen to. I’ll definitely be listening to it more than once.
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- Pete Gordon
- 09-12-20
Wow incredible!
What an amazing book and experience reading it and learning from it. The insights about Innovation and Risk and Problem solving are incredible. Great job Jim!
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