Street Smarts
An All-Purpose Tool Kit for Entrepreneurs
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Narrated by:
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Sean Pratt
About this listen
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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Story
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Narrator is awful!
- By RayChu on 02-17-13
By: John Warrillow
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The Best of No BS
- The Ultimate No Holds Barred Anthology
- By: Dan S. Kennedy
- Narrated by: Tyler Darby
- Length: 18 hrs and 32 mins
- Unabridged
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Performance
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Story
Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
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The politics distracts from the nuts and bolts
- By helsinki institute pics on 07-19-23
By: Dan S. Kennedy
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- By: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
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Overall
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Performance
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Story
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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One great ideea
- By Marian Hanganu on 11-16-06
By: Mark Joyner
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Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- By: Michael Masterson
- Narrated by: Sean Pratt
- Length: 12 hrs and 10 mins
- Unabridged
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Performance
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Story
If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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Something for everyone, and something not
- By David on 06-01-08
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Performance
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Story
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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Built to Sell
- Creating a Business That Can Thrive Without You
- By: John Warrillow
- Narrated by: Erik Synnestvedt
- Length: 4 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Story
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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-
Narrator is awful!
- By RayChu on 02-17-13
By: John Warrillow
-
The Best of No BS
- The Ultimate No Holds Barred Anthology
- By: Dan S. Kennedy
- Narrated by: Tyler Darby
- Length: 18 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
-
-
The politics distracts from the nuts and bolts
- By helsinki institute pics on 07-19-23
By: Dan S. Kennedy
-
The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- By: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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One great ideea
- By Marian Hanganu on 11-16-06
By: Mark Joyner
-
Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- By: Michael Masterson
- Narrated by: Sean Pratt
- Length: 12 hrs and 10 mins
- Unabridged
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Overall
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Performance
-
Story
If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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Something for everyone, and something not
- By David on 06-01-08
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Complete MBA For Dummies
- 2nd Edition
- By: Kathleen Allen PhD, Peter Economy
- Narrated by: Steven Jay Cohen
- Length: 18 hrs and 3 mins
- Unabridged
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Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business.
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Not well laid out. No story to follow. Not entertaining at all.
- By Jen Si on 12-11-19
By: Kathleen Allen PhD, and others
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Virtual Selling
- A Quick-Start Guide to Leveraging Video Based Technology to Engage Remote Buyers and Close Deals Fast
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 4 mins
- Unabridged
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Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.
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Basically a sales letter pretending to be a book
- By Kyle on 10-13-20
By: Jeb Blount
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Performance
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Story
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Exit-Strategy Playbook
- The Definitive Guide to Selling Your Business
- By: Adam Coffey
- Narrated by: Ron Butler
- Length: 3 hrs and 38 mins
- Unabridged
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Overall
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Performance
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Explore the universe of potential buyers. Learn how to assemble a team of expert advisors to prepare your business for sale. Walk step by step through a typical investment-banker-led midmarket sale process from start to finish. Adam Coffey has spent the last 20 years as CEO of three private-equity-backed national service companies. Through his experience executing a buy-and-build strategy, he has bought and sold more than 100 companies ranging in size from $1 million to $1 billion. Selling your business is an art.
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Concise
- By Josh R. on 12-14-24
By: Adam Coffey
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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Overall
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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HBR Guide to Getting the Right Work Done
- HBR Guide Series
- By: Harvard Business Review
- Narrated by: Jonathan Yen
- Length: 3 hrs and 49 mins
- Unabridged
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Overall
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Performance
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Story
Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it. It's time to learn how to get the right work done. In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress—your improved productivity will also set you apart from the pack.
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So helpful
- By Kathryn Smith on 03-26-24
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People Buy You
- The Real Secret to What Matters Most in Business
- By: Jeb Blount
- Narrated by: Mel Foster
- Length: 4 hrs and 59 mins
- Unabridged
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Overall
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Performance
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Story
What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?
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You will improve your communication skills!
- By Cheri's my kitty on 12-02-20
By: Jeb Blount
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The 10X Mentor
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 11 hrs and 37 mins
- Original Recording
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In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.
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Less is More...Sometimes
- By Amazon Customer on 06-21-22
By: Grant Cardone
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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Overall
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Performance
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Story
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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Smart Choices
- A Practical Guide to Making Better Decisions
- By: John S. Hammond, Ralph L. Keeney, Howard Raiffa
- Narrated by: William Sarris
- Length: 6 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
We spend the majority of our lives making decisions, both big and small. Yet, even though our success is largely determined by the choices that we make, very few of us are equipped with useful decision-making skills. Because of this, we often approach our choices tentatively, or even fearfully, and avoid giving them the time and thought required to put our best foot forward.
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Be ready to take physical notes
- By Edwin M. on 09-25-23
By: John S. Hammond, and others
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Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- By: Russell Brunson, Robert T. Kiyosaki - foreword
- Narrated by: Hank Bannister
- Length: 6 hrs and 11 mins
- Unabridged
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Overall
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Performance
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Story
Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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Most Impactful book read since Rich Dad Poor Dad
- By Dan on 10-09-18
By: Russell Brunson, and others
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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How to be a Jack of All Trades Marketer
- By Steven on 07-04-13
By: John Jantsch
What listeners say about Street Smarts
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Sami
- 08-27-20
A must read for entrepreneurs
This book must be read after you’ve started your business. It’s like the real work environment MBA. Don’t read it all in one sitting. Take your time and enjoy it. For me as a veteran entrepreneur, it brought many aha moments
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1 person found this helpful
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- Ramón
- 02-26-15
Experience exposure at it's best
Meet and pass my expectations most straight forward person, never loosing focus, keeping the eye on the ball all the time
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- Bakul P. Brahmbhatt
- 08-07-16
The best book on entrepreneurship!
Must read book for entrepreneurs! It is full of information what you need to do to make your business successful!
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- Rolando
- 03-12-15
A must read for New or Seasoned Entrepreneurs
Awesome book filled with priceless information for entrepreneurs. I enjoyed the Ask Norm questions. very insightful and have ordered the book.
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- Dana Emmenegger
- 08-27-17
Completely Satusfied
I've read many business books, and this is simply one of the best. It's direct, thorough, and directly applicable to everyday business. The lessons extend beyond the entrepreneurial startup phase. They're disciplines. Stop reading this; the book is better.
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- johan
- 11-27-12
Well written, engaging and very useful
Would you listen to Street Smarts again? Why?
Yes I would. So much good information for any small business owner and Im sure I missed something.
What did you like best about this story?
The story is very relevant to anyone that has a small business or who is about to start one. This book is full of great business insights that you can apply immediately to your own business.
Which scene was your favorite?
My favourite part was the part where he explained the importance of high gross margins. I immediately made some changes to my own business after hearing that part.
Was this a book you wanted to listen to all in one sitting?
Yes, almost. Took about two days.
Any additional comments?
I highly recommend this.
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8 people found this helpful
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- Lita
- 08-22-14
Best Business Book I've Ever Encountered
Definitely a must read for entrepreneurs! I buy books on business constantly; this is different from the others because it's not your Mickey Mouse Fairy Tale story as if everything happens in a perfect world. This book gave real stories with solid advice for the real world in which business is conducted. The fear, the questions, the doubt, and the decisions we all face as business owners are addressed with practical advice, such as looking at your business from the right perspective. My business is a service, and I still gleaned a lot of information and ideas from the examples of his stories. I think the best one, which I wish I would have learned long ago, was not to take business advice from your tax consultant, lol!
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5 people found this helpful
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- Fix It Lady
- 10-19-13
great solid advice
What was one of the most memorable moments of Street Smarts?
Very detailed and useful story of how he helped his friends in their Datalink business. Love how he ended with that story too.
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3 people found this helpful
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Overall
- chris yates
- 05-16-16
Loved this book!
There is so much information you will probably have to listen at least twice. Norm Brodsky has had such an interesting career and shares so much valuable information
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- Oba
- 05-25-19
Great book to live by as an entrepreneur.
Highly recommended for all business managers and owners to read. Street Smart is undoubtedly a to go for all
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