Providence Network

Fundraising can be one of the most stressful parts of ministry. Budget needs are daunting, prospects seem limited, and the cycle is unending. How do we get off of the treadmill of crisis-driven fundraising to more sustainable ministry funding? Professional fundraiser Brad Layland revolutionizes fundraising and transforms it into a relational process where donors truly become partners in ministry. With decades of expertise in leading multimillion-dollar capital campaigns and working with major donors, he offers a more strategic and personalized yet less labor-intensive approach.

Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing, and event fundraising to drive donations. With the introduction of social media, smartphones, and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up.