Adam Helweh
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 306
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Performance4.5 out of 5 stars 243
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Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
- Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
Good Framing, Examples and Supporting Concepts
Reviewed: 10-13-13
What about Marcus Sheridan and Jay Baer ’s performance did you like?
I wasn't very keen on Mr. Sheridan's performance, but I enjoyed listening to Jay very much. Jay is a seasoned speaker who has always done a great job of sounding authentic and conversational, but still very clear and professional.
Was there a moment in the book that particularly moved you?
I really enjoyed the framing of mental models and juxtaposition of personal social relationships to that of relationships with a business.
Any additional comments?
I knew I already agreed with the premise of the book before buying it, but the way Jay broke a number of concepts down and supported them with great examples added a great deal of value to the book.
Jay tends to dive deeper than most into what could otherwise feel like a very shallow translation of the presented concept. You can depend on him not to exaggerate things and always ground it to things that even business owners that are skeptical of digital marketing would find compelling.
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