Decisive
How to Make Better Choices in Life and Work
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Narrado por:
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Kaleo Griffith
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De:
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Chip Heath
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Dan Heath
Acerca de esta escucha
Chip and Dan Heath, the best-selling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions such as these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?
Decisive is the Heath brothers’ most powerful - and important - book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
©2013 Chip Heath and Dan Heath (P)2013 Random House AudioLos oyentes también disfrutaron...
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- De: Hal Gregersen
- Narrado por: Rick Adamson
- Duración: 8 h y 45 m
- Versión completa
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
- De Bob Jordy en 01-13-22
De: Hal Gregersen
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Friend and Foe
- When to Cooperate, When to Compete, and How to Succeed at Both
- De: Adam D. Galinsky, Maurice E. Schweitzer
- Narrado por: Tom Perkins
- Duración: 9 h y 1 m
- Versión completa
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In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.
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Unexpected
- De Garron Rose en 01-05-16
De: Adam D. Galinsky, y otros
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Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- De: Charles Duhigg
- Narrado por: Mike Chamberlain
- Duración: 10 h y 23 m
- Versión completa
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The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
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Read the last chapter first
- De A. Yoshida en 04-29-16
De: Charles Duhigg
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The Earned Life
- Lose Regret, Choose Fulfillment
- De: Marshall Goldsmith, Mark Reiter
- Narrado por: Marshall Goldsmith
- Duración: 8 h y 23 m
- Versión completa
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Goldsmith implores listeners to avoid the Great Western Disease of “I’ll be happy when. . . .” He offers practical advice and exercises aimed at helping us shed the obstacles, especially the failures of imagination, that prevent us from creating our own fulfilling lives. With this book as their guide, listeners can close the gap between what they plan to achieve and what they actually get done—and avoid the trap of existential regret, the kind that reroutes destinies and persecutes our memories.
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Brilliant Book 💛
- De Dr. Lilian Ajayi-Ore en 05-04-22
De: Marshall Goldsmith, y otros
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
- Versión completa
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- De Myers en 07-28-18
De: Jason Jennings
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The Intelligent Entrepreneur
- De: Bill Murphy Jr.
- Narrado por: Fred Berman, L. J. Ganser
- Duración: 12 h y 35 m
- Versión completa
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In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
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Terrible waste $ and a lot of time
- De David en 01-23-11
De: Bill Murphy Jr.
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- De: Tom Peters
- Narrado por: Tom Peters
- Duración: 11 h y 57 m
- Versión completa
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- De Alexander en 06-03-10
De: Tom Peters
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First, Break All the Rules
- What the World's Greatest Managers Do Differently
- De: Marcus Buckingham, Gallup Press, Jim Harter - foreword
- Narrado por: Mel Foster
- Duración: 9 h y 51 m
- Versión completa
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They actually have vastly different styles and backgrounds. Yet despite their differences, great managers share one common trait: They don’t hesitate to break virtually every rule held sacred by conventional wisdom. They don’t believe that, with enough training, a person can achieve anything he sets his mind to. They don’t try to help people overcome their weaknesses. And, yes, they even play favorites. In this longtime management bestseller, Gallup presents the remarkable findings of its massive in-depth study of great managers.
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Content is dated
- De A. Yoshida en 09-09-19
De: Marcus Buckingham, y otros
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- De: Bill Burnett, Dave Evans
- Narrado por: Bill Burnett, Dave Evans
- Duración: 6 h y 18 m
- Versión completa
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
- De ann lom en 09-25-16
De: Bill Burnett, y otros
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The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
- Versión completa
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
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The Spirit of Kaizen
- Creating Lasting Excellence One Small Step at a Time
- De: Bob Maurer, Leigh Ann Hirschman
- Narrado por: Bob Maurer
- Duración: 4 h y 8 m
- Versión completa
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UCLA psychologist and organizational consultant Dr. Robert Maurer provides a simple and proven effective technique for making major changes with minimal disruption. Applying the operational concept of kaizen - small, continual improvements - to common management challenges, managers can drive major improvements with a series of well-planned techniques for boosting quality, innovation, sales, and morale.
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A must for anyone that wants to achieve.
- De Patrick en 01-08-14
De: Bob Maurer, y otros
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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Seeing What Others Don't
- The Remarkable Ways We Gain Insights
- De: Gary Klein
- Narrado por: Christopher Lane
- Duración: 9 h
- Versión completa
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Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.
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Not enough actionable ideas
- De Blair en 02-24-15
De: Gary Klein
Las personas que vieron esto también vieron...
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Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
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How to Decide
- Simple Tools for Making Better Choices
- De: Annie Duke
- Narrado por: Annie Duke
- Duración: 6 h y 39 m
- Versión completa
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General
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Narración:
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Historia
What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn't work out, get caught in analysis paralysis, endlessly seek other people's opinions to find just that little bit of extra information that might make you sure, and finally go with your gut.
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A lot of useless fluff
- De Jerry Fletcher en 11-24-20
De: Annie Duke
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Decisive
- How to Make Better Choices in Life and Work
- De: Chip Heath, Dan Heath
- Narrado por: Kaleo Griffith
- Duración: 9 h y 9 m
- Versión completa
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General
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Narración:
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Historia
In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes.
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Fantastic Book!!!
- De Maggie en 07-03-23
De: Chip Heath, y otros
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Smart Choices
- A Practical Guide to Making Better Decisions
- De: John S. Hammond, Ralph L. Keeney, Howard Raiffa
- Narrado por: William Sarris
- Duración: 6 h y 40 m
- Versión completa
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General
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Narración:
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Historia
We spend the majority of our lives making decisions, both big and small. Yet, even though our success is largely determined by the choices that we make, very few of us are equipped with useful decision-making skills. Because of this, we often approach our choices tentatively, or even fearfully, and avoid giving them the time and thought required to put our best foot forward.
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Be ready to take physical notes
- De Edwin M. en 09-25-23
De: John S. Hammond, y otros
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Better Decisions, Fewer Regrets
- 5 Questions to Help You Determine Your Next Move
- De: Andy Stanley
- Narrado por: Andy Stanley
- Duración: 4 h y 9 m
- Versión completa
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General
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Narración:
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Historia
Why do we hear this so often on the back side of a bad decision? Because the more questions we ask, the more insight we gain and the better decisions we make. In Better Decisions, Fewer Regrets, Andy Stanley equips us with five catalytic questions to ask every time we make a decision. The result? Well, the title says it all!
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too preachy
- De Aryn en 02-18-21
De: Andy Stanley
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Hit Makers
- The Science of Popularity in an Age of Distraction
- De: Derek Thompson
- Narrado por: Derek Thompson
- Duración: 11 h y 34 m
- Versión completa
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General
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Narración:
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Historia
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
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Starts of saying “The Tipping Point” book was wrong but then...
- De Venusian Incognito en 03-25-18
De: Derek Thompson
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Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
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General
-
Narración:
-
Historia
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
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How to Decide
- Simple Tools for Making Better Choices
- De: Annie Duke
- Narrado por: Annie Duke
- Duración: 6 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn't work out, get caught in analysis paralysis, endlessly seek other people's opinions to find just that little bit of extra information that might make you sure, and finally go with your gut.
-
-
A lot of useless fluff
- De Jerry Fletcher en 11-24-20
De: Annie Duke
-
Decisive
- How to Make Better Choices in Life and Work
- De: Chip Heath, Dan Heath
- Narrado por: Kaleo Griffith
- Duración: 9 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes.
-
-
Fantastic Book!!!
- De Maggie en 07-03-23
De: Chip Heath, y otros
-
Smart Choices
- A Practical Guide to Making Better Decisions
- De: John S. Hammond, Ralph L. Keeney, Howard Raiffa
- Narrado por: William Sarris
- Duración: 6 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
We spend the majority of our lives making decisions, both big and small. Yet, even though our success is largely determined by the choices that we make, very few of us are equipped with useful decision-making skills. Because of this, we often approach our choices tentatively, or even fearfully, and avoid giving them the time and thought required to put our best foot forward.
-
-
Be ready to take physical notes
- De Edwin M. en 09-25-23
De: John S. Hammond, y otros
-
Better Decisions, Fewer Regrets
- 5 Questions to Help You Determine Your Next Move
- De: Andy Stanley
- Narrado por: Andy Stanley
- Duración: 4 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do we hear this so often on the back side of a bad decision? Because the more questions we ask, the more insight we gain and the better decisions we make. In Better Decisions, Fewer Regrets, Andy Stanley equips us with five catalytic questions to ask every time we make a decision. The result? Well, the title says it all!
-
-
too preachy
- De Aryn en 02-18-21
De: Andy Stanley
-
Hit Makers
- The Science of Popularity in an Age of Distraction
- De: Derek Thompson
- Narrado por: Derek Thompson
- Duración: 11 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
-
-
Starts of saying “The Tipping Point” book was wrong but then...
- De Venusian Incognito en 03-25-18
De: Derek Thompson
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Think Like a Freak
- The Authors of Freakonomics Offer to Retrain Your Brain
- De: Steven D. Levitt, Stephen J. Dubner
- Narrado por: Stephen J. Dubner
- Duración: 7 h y 5 m
- Versión completa
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The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and offer a blueprint for an entirely new way to solve problems. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain.
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Very little new material - deceptively short
- De Joshua en 05-15-14
De: Steven D. Levitt, y otros
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Predictable Success
- Getting Your Organization on the Growth Track - and Keeping It There
- De: Les McKeown
- Narrado por: Derek Perkins
- Duración: 6 h y 36 m
- Versión completa
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No matter what kind of organization you work for, whether it's your own small business or a global Fortune 100 company, your number one goal is success. Predictable Success takes you step-by-step through a startlingly simple, intuitive, and universal process that shows you how to bring sustained, lasting, predictable success to your organization.
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No substance or real solid information to take
- De Desiree Sherbundy en 07-06-22
De: Les McKeown
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Thinking Like an Economist: A Guide to Rational Decision Making
- De: Randall Bartlett, The Great Courses
- Narrado por: Randall Bartlett
- Duración: 6 h y 11 m
- Grabación Original
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General
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Narración:
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Historia
Economic forces are everywhere around you. But that doesn't mean you need to passively accept whatever outcome those forces might press upon you. Instead, with these 12 fast-moving and crystal clear lectures, you can learn how to use a small handful of basic nuts-and-bolts principles to turn those same forces to your own advantage.
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Great for beginners, nothing you for an economist
- De V. Taras en 07-08-15
De: Randall Bartlett, y otros
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Make Your Move
- The New Science of Dating and Why Women Are in Charge
- De: Jon Birger
- Narrado por: Michael Butler Murray
- Duración: 5 h y 18 m
- Versión completa
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Narración:
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Historia
Jon Birger offers women bold new strategies for finding the one. Backed by research showing that women can win at romance by making the first move with the men of their choice, Birger explains why: It's better to choose than to be chosen; the "play hard to get" method is not only outdated but grounded in bad science; the first move does not have to be a big move; it's time to log off of dating apps and date men you actually know; the workplace can be a terrific place to meet a long-term romantic partner...and more.
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A Good Read For The Dating Fatigued
- De Andrew J Starr en 02-04-21
De: Jon Birger
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Build a Better Brain
- Using Neuroplasticity to Train Your Brain for Motivation, Discipline, Courage, and Mental Sharpness
- De: Peter Hollins
- Narrado por: Russell Newton
- Duración: 4 h y 26 m
- Versión completa
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Historia
Despite our best efforts, most of the time, we act without thinking. We make poor decisions. But this isn’t our fault! It’s just how our brains are programmed. Now, you don’t have to be a scientist to understand how to use your brain’s instincts to your advantage instead of your downfall. Build a Better Brain has one goal: to help you improve your life by understanding how your brain works and learning to taking advantage of it.
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Enlightening book on the application of neuroscience
- De Ryan D en 04-25-19
De: Peter Hollins
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How to Speak Money
- What the Money People Say - and What It Really Means
- De: John Lanchester
- Narrado por: Sean Pratt
- Duración: 9 h y 59 m
- Versión completa
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How to Speak Money reveals how the language of money is often a tool to conceal and mislead; he explains hundreds of common economic terms, from GDP to the IMF, amortization to securitization to collateralized debt obligation; and he argues that we all need to speak money lest those who do write the financial rules for themselves.
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Broker! I hardly hedged her.
- De James en 03-02-15
De: John Lanchester
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- De: Michele Hansen
- Narrado por: Michele Hansen
- Duración: 7 h y 9 m
- Versión completa
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Good book but bad format
- De Steve en 01-19-24
De: Michele Hansen
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- De: Richard Rumelt
- Narrado por: Sean Runnette
- Duración: 11 h y 49 m
- Versión completa
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General
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Narración:
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Historia
Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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Good but thin
- De G. London en 01-04-20
De: Richard Rumelt
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Thinking in Bets
- Making Smarter Decisions When You Don't Have All the Facts
- De: Annie Duke
- Narrado por: Annie Duke
- Duración: 6 h y 50 m
- Versión completa
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In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.
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Wasn't For Me
- De ❤️One.Crazy&Cool.Family❤️ en 09-04-18
De: Annie Duke
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Getting Things Done
- The Art of Stress-Free Productivity
- De: David Allen
- Narrado por: David Allen
- Duración: 10 h y 23 m
- Versión completa
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David Allen reads an all-new edition of his popular self-help classic for managing work-life balance in the 21st century - now updated for the new challenges facing individuals and organizations in today's rapidly changing world. Since it was first published more than 15 years ago, David Allen's Getting Things Done has become one of the most influential business books of its era and the ultimate book on personal organization.
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Ignore Reviews Claiming "No New Material"
- De Megan Rutter en 08-26-16
De: David Allen
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Attention Management
- How to Create Success and Gain Productivity
- De: Maura Nevel Thomas
- Narrado por: Maura Nevel Thomas
- Duración: 1 h y 22 m
- Versión completa
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Discover the revolutionary antidote to overload and exhaustion. Productivity speaker, trainer, and author Maura Nevel Thomas shows you how to master attention management with practical strategies that make an immediate impact.
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A valuable perspective on an important topic !
- De derazz en 01-15-21
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Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
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Historia
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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nothing special
- De KwikC en 04-03-23
Lo que los oyentes dicen sobre Decisive
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Adrian W. Rich
- 12-19-18
Should Have Been a Pamphlet
Entirely too long! Redundant. Lacking oommph given length. There were good points but followed the formula of far too many mediocre business book: state a hypothesis, state a bunch of supportive anecdotes (many apparently borrowed from other formulaic mediocre business books). Grab the "WRAP" PDF off of their website and give yourself back 8 hrs. of your life.
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esto le resultó útil a 11 personas
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Ejecución
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Historia
- M. Jenkins
- 04-05-13
Great Strategies to make and Guide Decisions!
This book is full of strategies and tools to help you make, and to lead others to make better decisions. The WRAP process is simple and can be applied to any complex decision from your personal or professional life. As usual, the Heath Brothers provide relatable, evidence based stories, from Zappos to teen dating to patient care, to help bring their insights to life. Kaleo Griffith delivers the work well and is clearly engaged with the topics.
My favorite tools from the book were "10/10/10", the "best friend" question, the "successors" question and the "book ending" ideas. I actually found so many applicable ideas that I bought the physical book, so I can reference it later.
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- Wesley
- 04-08-16
Take your decision making skills advanced levels.
The WRAP method gives one well thought out and tested mdthods to improve decision making skills. Stories with examples of how thase methods have been used by others keeps the listener's interest and attention.
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- DDonatto
- 06-24-15
Great book, highly recommended
This was a great book. I highly recommend it. It offers sound advice that I have already used with success in my profession.
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- Jim
- 08-18-15
Great insight!
Chip and Dan are extremely skilled at breaking a process, in this case, making the right decisions, down into manageable, digestible chunks that are easy to comprehend, understand and implement. Well worth your time and effort!
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- Michael Stuempel
- 10-13-20
I’m glad I decided to listen to this!
This was a clear and comprehensive outline of decision making. Every chapter provided information that I could immediately put to use. The Q&A roadblock format in the last chapter was a particularly effective summary. Thank you!
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- Glenn
- 04-08-13
One of the top audio's I have heard this year!
One of the top audio's I have heard this year. So many great actionable advice on decision making provided in an engaging format. While it is hard to remember all of them you don't have to. They have the main points summarized on-line for those who purchase their audio. While I have heard bits and pieces of many of these ideas in other audio books this one brought the best ones together and was able to expand on them. If you enjoyed their previous work (Made to Stick or Switch) then you will not be disappointed by Decisive. Unlike many other authors each book is very different and they do not repeat themselves.
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- Mike
- 04-07-13
Great Ideas
Would you recommend this audiobook to a friend? If so, why?
Once upon a time our OM (Owner & Manager) team occasionally struggled with decisions. OM meetings would rely on some information, recent emotions, incomplete research and un-brainstormed ideas. While many great things were accomplished due to the talent of the team, there were also some things that didn't work out as well.
One day the team decided to read DECISIVE by Dan & Chip Heath.
Because of that they learned the 4 steps of a better decision making process that quickly became a part of their language.
Because of that they were able to better coach their teams on how to make better decisions in their daily activities which increased their efficiency and success.
Until finally the whole organization was able to consistently make better complex decisions to achieve greatnesses and increased profitability.
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- JoshuaZimm0021
- 05-28-17
extremely good advice to live and learn by.
I really enjoyed it. the WRAP decision process is easy to learn, easy to apply, but extremely versatile.
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- Stephen
- 04-22-13
Interesting and Informative
Would you consider the audio edition of Decisive to be better than the print version?
Yes, if only because I can imagine the information provided in Decisive may have been a little dry for text.
Who was your favorite character and why?
n/a
Which character – as performed by Kaleo Griffith – was your favorite?
n/a
Was there a moment in the book that particularly moved you?
this is an odd question for a non fiction informative book.
Any additional comments?
It's a good book on the various methods people go through when making important decisions, and minor tweaks that can be made to that process to help yourself make more informed decisions.
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