shaunj

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

Professor John McWhorter of Columbia University takes you back through time and around the world, following the linguistic trails left by generations of humans that lead back to the beginnings of language. Utilizing historical theories and cutting-edge research, these 34 astonishing lectures will introduce you to the major language families of the world and their many offspring, including a variety of languages that are no longer spoken but provide vital links between past and present.