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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
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Overall5 out of 5 stars 92
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Performance4.5 out of 5 stars 72
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Story4.5 out of 5 stars 70
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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5 out of 5 stars
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useful and applicable
- By Feng Chi Liu on 2024-06-12
- The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
Deep, practical and timely
Reviewed: 2020-08-08
This was a great read and provided a deep insight on customer learning for an entrepreneur in the process of gathering reliable data about their product offerings. It was practical and a very useful guide. Thanks Rob.
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