Anonymised is the ID-less data platform that helps publishers and advertisers understand, reach and measure audiences at scale, without exposing any personal data.
Target previously inaccessible audiences without exposing personal data
Find new customers leveraging granular audience data
and predictive AI
Measure post-view conversions using cohort-based data
To stay ahead, you need to find new, high-value customers using technology built for a privacy-first internet. But all the software available is a compromise between performance and compliance.
Anonymised connects publishers who want to better monetise their audiences and advertisers who want to increase marketing performance. Our cutting-edge, proprietary technology gives you scale, targeting accuracy and privacy compliance that you never thought was possible.
Push the boundaries of addressability: target all consented users with cross-publisher audience data processed on the edge
Deliver campaigns at scale across all browsers using
ID-less data. Target using custom interest and intent data then or retarget your visitors with relevant ads.
Bulletproof your GDPR compliance, safeguard consumer privacy and protect your first-party data by only sharing anonymised audiences.
Audience reach in cookieless browsers
Higher yields on ID-less inventory
Match rates on all environments
Segments available to marketers
Personal data disclosed
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ID Ward, trading as Anonymised, has received funding from the European Commission
