Today we’re giving designers the ability to speed up static page creation with page templates, available on all Site plans. Now you can create a brand-consistent template for pages that you build often – event page template, product page template, etc. – to give you and your team a consistent head start. 

Today’s update will allow you to standardize the structure and style of pages that you create frequently so you don’t have to start from scratch each time. The introduction of page templates is also an important piece of the puzzle as we continue work on making page building for less-technical users in Webflow a reality.

Progress towards page building mode for marketers and clients

In addition to how page templates will help designers today, it’s also a crucial stepping stone towards something we’re working to bring you later this year – page building mode. 

We hear often from our customers that they want to be able to empower their marketing teammates or clients to be able to safely build brand-consistent landing pages on their own, using page templates and designer-approved building blocks. 

Page building will help design and marketing teams deliver on the following:

• Marketers get more autonomy to execute on campaigns by being able to self-serve their own landing pages in a safe environment where they can’t break the designs, which will allow them to increase speed to market while maintaining brand consistency.
• Designers maintain control over the designs and frameworks for the website by providing their marketers and clients with the building blocks they need, which allows them to spend more time working on more strategic projects and less time on simple landing page creation.

We can’t wait to share more on page building with you later this year, and we’re excited to get page templates into your hands today. For more details on how to start using page templates today, check out our Webflow University article.