Looking for Customer.io Alternatives?
Tired of paying for complex features you don't need? Find your new home at Userlist — a customer messaging tool built for SaaS companies like yours. Join today and get 30% off your first three months.
Trusted by founders around the world
Userlist cares about your customer data model. We support custom properties, events (with properties of their own), and account-level data.
Now you can track data on the account level, and email users based on what happens in their company. Learn more
Do you really need all the enterprise features you've been paying for? It's time to enjoy the clean, beautiful experience.
Unlike general marketing tools, we don't try to sit on two chairs. This helps us provide a clean, focused experience.
"Userlist has quickly become one of my must-have tools. It's so well designed and focused on SaaS, unlike other bloated products I've used before."
All you'll ever need for product-led growth
Onboard your users with automated behavior-based campaigns. Activate free users and upsell them to paid plans.
Send lifecycle email and in-app messages based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.
Build your marketing email list using forms and lead nurture campaigns. Use broadcasts for newsletters and announcements.
Create complex visual workflows that reflect customer journeys for different roles and scenarios.
Segment both users and companies dynamically based on their behavior data.
Mix-and-match emails, in-app messages, and integration channels to achieve your marketing goals.
With the split test feature, randomly distribute users into 2-5 different paths to test your hypotheses.
Assign a conversion tracking period and see if the user has reached their goal within that window. Coming soon
For each message, get a detailed report for a specific time period that includes open, click, and unsubscribe rates.
Send newsletters or product updates to your audience. Send targeted broadcasts to invite a segment of users for beta testing or customer research.
Build your marketing email list using signup forms. Use forms for your waiting list, lead magnets, or content upgrades.
Instead of a single unsubscribe link, offer your subscribers layered subscription preferences with topics.
Manage company accounts with many-to-many relationships. Email users based on what's happening in the company.
Notify your team as part of your automation journeys. Let them know about promising trials or churn risk.
Use our integrations and webhooks to trigger actions in your sales CRM or help desk software.
"Many-to-many company accounts are a game-changer. No one else supports many-to-many. This is the only email tool that gets SaaS."
Feature comparison
| Feature | Userlist | Customer.io |
|---|---|---|
User management |
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User profiles and activity feed |
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Company accounts |
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Segmentation |
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Behavior-based email campaigns |
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Visual automation builder |
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Advanced email styling |
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A/B testing |
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Broadcasts |
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In-app messages (web applications) |
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Mobile push notifications |
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Text messages (SMS) |
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Server-side API integration |
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Focused on SaaS only |
Our conclusion. Customer.io is one of the most popular tools for customer messaging. This multi-channel automation software can deliver emails, SMS and push notifications. They serve all kinds of customers. Userlist, on the other hand, focuses on SaaS businesses. Userlist also supports company accounts which is very helpful if you're dealing with teams.
Built for product-led growth
That's why these SaaS companies have switched their email marketing automation to Userlist.
SignWell
SavvyCal
Transistor
focus booster
Nusii
SparkLoop
Fileinbox
Speckled
Loadster
SalesCamp
Quaderno
Testpad
Branch
Hack Chinese
Legal Monster
Agile Extensions
MailPoet
Consent Kit
PPC Protect
AgentMethods
Migrate quickly & painlessly
Send user events and properties into Userlist via our HTTP JSON API (or get started instantly with Segment). View the integration guide
We provide full-text templates, worksheets & blueprints — so you never have to start from scratch. Easily customize them to fit your product goals.
Setting up your automations can be intimidating, so you'll get hand-holding and personal advice from the founders.
Book your discovery demo
Let's see how Userlist fits into the bigger picture of your SaaS business. You'll learn about our automation features, integrations, proven lifecycle frameworks, and how we can help you hit your SaaS growth targets.