The Future of Protein Production

🌱 Is the current buzzword ‘Plant-Based 3.0’ a useful concept in explaining the evolution of this part of the alternative proteins sector? 🤔 In the Q3 2024 edition of Protein Production Technology International, Louise Davis speaks with seven experts to explore the substance behind the trend and discover the next frontier for plant-based products. If Plant-Based 3.0 broadly refers to great-tasting, clean products delivered in convenient forms at competitive prices, has the sector now pretty much achieved all that it can? Not according to the seven fantastic companies interviewed for this feature. Thanks goes out to Martin Habfast from Umiami, Lukas Böni at Planted, Givaudan's Sylvain Jouet, Romain Joly from Roquette, Mark van Noorloos at Schouten - Specialist in Plant-Based Protein, Vineet Singhal from RelSus and Birgit Dekkers from Rival Foods. 📰Dive into the full feature now: https://hubs.ly/Q02HNP640 #plantbased #alternativeprotein #cleanlabel #proteinproduction #innovation

📰 Even in a slow news week, there’s still plenty to report on in the world of alternative proteins. 🐶😺 The biggest story in the past seven days just missed last week’s emailer, but it’s too big to ignore this week: a UK company has made history by becoming the first company in the world to receive regulatory approval to sell cultivated meat for pet food, a groundbreaking achievement places the UK at the forefront of the cultivated meat industry and sets a precedent for other countries. Meanwhile, in the USA, another company is on track to submit a feeding trial design for FDA approval later this month! It’s all happening in the world of alternative pet food. 🥊 And all of that was happening as a fierce debate over the future of European food erupted at the EU Agriculture and Fisheries Council (AGRIFISH) on 15 July, as member states clashed over the role of ‘novel foods’. As the EU grapples with this complex issue, the clash between tradition and innovation is likely to intensify. The outcome will significantly impact the future of European food production and consumer choices. 🍔 Last week, World Animal Protection released Moving the Menu 2024, its latest report card evaluating the top 25 US restaurant chains across five popular categories: burgers, chicken, sandwich, coffee/beverage, and Latin/Mexican-inspired. Must try harder, is the general consensus. The report reveals an alarming lack of plant-based by default options at popular chain restaurants and zero meaningful commitments to address their resource-intensive menus, with most chains receiving low grades. 🍄 Sad news from Sweden as a pioneer in mycoproteins announced its official filing for bankruptcy. Despite the unwavering commitment of employees, board members, and shareholders, the company has encountered significant financial hurdles that have rendered continued independent operations untenable. 💵 But it’s not all doom and gloom. A leading precision fermentation company secured €14 million (US$15.2 million) new funding from the European Innovation Council (EIC) Accelerator Program and additional Series A investors advance animal-free egg protein production. As usual, there’s much more online, and don’t forget to follow our LinkedIn page for the stories as they go live… #foodtech #foodproduction #cultivatedmeat #plantbased #fermentation

💡Winning in the world of alternative proteins hinges on smart marketing. Speaking with five expert marketers, Amity Reed examines how to build trust with transparency, addresses taste concerns, and investigates how producers can forge an emotional connection with consumers. The increasingly crowded nature of the alternative protein market means that experts need to stay ahead of the curve in terms of innovation and look ahead to future trends. Standing out from other brands and creating solid USPs is pivotal, and something the marketing executives interviewed here speak about passionately. Thank you to Ben Freedman, VP Commercial, New Culture, Sarah-Marie Cole, Chief Marketing Officer, MyFOREST Foods Brittany Chibe, Co-founder & Chief Growth Officer, AQUA Cultured Foods, and Thibaut Lafargue, Head of Marketing at Bon Vivant, for being part of this showcase of marketing talent and expertise. 🤓 Take a deep dive into the full alt protein marketing feature now: https://hubs.ly/Q02HC3000 #alternativeprotein #marketing #futureoffood #foodbranding.

🙌 Will you join Clément Tischer, Head of Food Tech at REWE Group, at Future of Protein Production Amsterdam? 📆 See the full agenda here: https://hubs.ly/Q02GyJFW0 Clement is one of 100 speakers participating in Europe's must-attend event for the alternative proteins sector. Clement will join the panel discussion: State of the Industry - Navigating Challenges and Opportunities. The panel discussion will explore the current landscape, acknowledging the competitive fundraising environment and the importance of transparency for building trust with stakeholders and investors Will we see you at The Future of Protein Production Amsterdam Conference on October 23 & 24 at RAI Amsterdam? 🎫 Register now to get your ticket at the Early Bird Rate and save €300: https://hubs.ly/Q02GyJ1G0 #foodtech #alternativeproteins #foodproduction #futureoffood

We're thrilled to give you free and unlimited access to the Q3 2024 edition of Protein Production Technology International, another 100 pages rammed full of the latest breakthroughs and developments from the innovative world of alternative proteins. Scroll down to find out more about our features on Plant-Based 3.0, Alternative Dairy, Marketing, Alt Protein's Top 10 Challenges, lab-scale technologies, and so much more! From cover to cover, our eighth edition – our third of 2024 – is full of 100% original interviews, expert columnists, thought-leadership, market focuses, deep dives, Innovation Insights, and news. We hope you enjoy reading, watching and listening to this latest issue as much as we have enjoyed putting this together for you! #foodtech #alternativeproteins #cultivatedmeat #plantbase #fermentation

🤔 Have you checked out the 2024 3rd quarter edition of Protein Production Technology International yet? 🥛For this edition, Louise Davis did a deep dive on the rapid rise of alternative dairy. In it, Louise explores how the rapid pace of innovation in the alt dairy sector is translating to new ingredients, products (heck, even new categories), and more sustainable, delicious options for consumers than ever before. In the deep dive, we speak exclusively with Eyal Afergan, Ph.D, CEO & Co-Founder of Imagindairy, Fengru L. (Lin), Founder & CEO of TurtleTree, Lucie Rein, CCO of Cultivated Biosciences, Dimitris Karefyllakis, Co-Founder & CEO of Time-travelling Milkman, Michele Stansfield, Co-founder & CEO, Cauldron Ferm, Jennifer Côté, Co-Founder & CEO, Opalia, and Mark Warner, Co-founder & CEO, Liberation Labs. 📰 Read the full deep dive now: https://hubs.ly/Q02HpMyQ0 #dairy #plantbased #fermentation #altdairy #alternativeprotein

🙌 Will you join Claire Smith, CEO at Beyond Impact VC, at Future of Protein Production Amsterdam? 📆 See the full agenda here: https://hubs.ly/Q02GxD5z0 Claire is one of 100 speakers participating in Europe's must-attend event for the alternative proteins sector. Claire will be on our panel of venture capital and food industry experts for the Startup Symposium. Following their pitches, the panel will engage the startups in a five-minute Q&A session, providing invaluable feedback. Will we see you at The Future of Protein Production Amsterdam Conference on October 23 & 24 at RAI Amsterdam? 🎫 Register now to get your ticket at the Early Bird Rate and save €300: https://hubs.ly/Q02GxGTj0 #foodtech #alternativeproteins #foodproduction #futureoffood

📢 So many fantastic stories this week that, once again, it’s difficult to know what to bring you first! Check out our website to read much more than we can list below. 📰 But by far most important is that the eighth edition of Protein Production Technology International has just been published. And to think a leading VC told us they didn't know what we'd write about issue after issue... 🍄 First up among this week's stories, though, it has to be the news from a friend of the platform that delighted us. The plant-based protein sector received a significant boost this week with a 'No Questions Letter' from the FDA for this company’s Rhiza mycoprotein. 🐄 The Royal Agricultural University (RAU) published a report titled ‘Culture Clash? What cultured meat could mean for UK farming’, which examines how cultured meat might affect UK farmers. 🤖 Meanwhile, two University of Waterloo students are leveraging AI to understand fish cell growth for large-scale, sustainable cultured seafood production. Their research aims to optimize cell behavior, create fish species profiles, and develop models for animal-free growth media and efficient cell production. 🚗 Alt-meat struggles to compete with real meat on price and taste. Learning from electric vehicles, the industry needs innovation, investment, and government support to bring down costs and create tastier options. This could revolutionize food with sustainable, customized protein, according to one industry consultant. 🖱️ We were also excited to hear that VBites has acquired Alternative Stores, boosting their online presence and product range. This move could benefit both companies and smaller vegan brands, potentially leading to a more competitive and accessible vegan market. 🛒 Dutch supermarkets are ramping up plant-based protein options, with a goal of 60% by 2030. This follows an animal rights campaign and reflects changing consumer preferences. This shift benefits animal welfare, sustainability, and offers consumers more choices. We hope you have a great week ahead! #foodtech #alternativeproteins #foodproduction #plantbased #cultivatedmeat

The world of alternative proteins is brimming with potential, offering delicious, sustainable solutions for a growing population. But innovation needs investment. Join our FREE webinar and discover how blended finance is revolutionizing the funding landscape for plant-based meat, cultivated meat, and other exciting alternatives. In this webinar, you'll learn: • The challenges and opportunities of financing alternative proteins; • How blended finance combines public and private capital to unlock investment; • Practical examples of how blended finance is accelerating innovation; • Strategies to leverage blended finance for your alternative protein venture. This webinar is perfect for: • Investors seeking high-impact opportunities in the food sector; • Entrepreneurs developing alternative protein solutions; • Sustainability advocates interested in the future of food. Seats are limited, so register today and secure your spot! This is a free-to-attend webinar. Attendees will have the opportunity to hear from industry experts as well as interact through Q&A sessions. Register here: https://hubs.ly/Q02H2H_T0

The Netherlands Foreign Investment Agency will be highlighting how the Netherlands is at the forefront of research and production for a more plant-based future at FPP Amsterdam this October. Don't miss out on the opportunity to learn why innovative companies #InvestInHolland. Be sure to visit their stand and chat with their team. Register here: https://hubs.ly/Q02wN-Wh0 #FPPAmsterdam #altprotein #futureoffood