Dove

It's been 20 years since launch of our Campaign for Real Beauty and our work is not done yet. From our biggest ever study of beauty around the world, we know that women and girls still feel huge pressure to be a certain type of beautiful. And that one of the biggest threats to the representation of real beauty is #AI, which is predicted to be 90% of the content online by 2025. AI-generated content is perpetuating unrealistic beauty standards and lacks representation; even when women and girls know the images they see are fake or AI-generated, still 1 in 3 feel pressure to alter their appearance.   The work that Dove began 20 years ago is more important than ever. That’s why today, we are renewing our vows to Real Beauty and committing to never using AI to create or distort women's images in our ads. And we are taking action to equip people, creators, and brands using AI to make the most of it when exploring and generating Real Beauty with our #RealBeautyPromptPlaybook: a free tool to create visual content that widens the representation of beauty on the most popular GenAI tools. While Dove and creators cannot change the pre-existing biases of the data AI uses to generate images, we can help to change the generated images outcome through the power of the prompt. Let’s #KeepBeautyReal. Even in AI. 💙 Learn more at Dove.com/KeepBeautyReal #Dove #LetsChangeBeauty *Artificial Intelligence has been used in this advertising/film for the sole purpose of showing beauty bias in generative AI tools.

20 years ago, Dove launched a movement. We made a commitment to show what beauty looks like when it’s untouched, unfiltered, and real. Today, we marked this milestone by ringing the Opening Bell at NYSE. We’re ringing these bells in celebration of every team member, partner, and brand ambassador who has joined our journey to help people build a positive relationship with beauty. Thank you to all who have touched Dove's work over the past 20 years and beyond to help change beauty. #Dove #LetsChangeBeauty #UniquelyUnilever

We warmed up for the big game by hosting a 🌟star-studded 🌟 flag football game for change  🏈 Alongside GENYOUth's Root 4 Her and Positive Coaching Alliance, we hosted our 45-Yard Line event to celebrate the power and potential of girls in sport.  Our research found that 45% of girls are quitting sports by age 14 because of low body confidence – and coaches can make a huge difference.  This 👆 is just one of the reasons we’ve teamed up with Nike to create the Body Confident Sport program. Our free tool helps sports coaches build girls’ body confidence and keep them playing the sports they love. You can share the tool with a coach you know and learn more at Dove.com/confidentsports Together, we can #KeepHerConfident.  🎤 A big thanks to our amazing 45-Yard Line coaches Venus Williams and Steve Young #Dove #DoveSelfEsteemProject #BodyConfidentSport #BodyConfidence #GirlsInSports #BodyConfidenceMovement #BigGame #FlagFootball

Hard knocks don’t stop girls playing sports. Low body confidence does. That’s why we’re bringing our mission to keep girls in the game… to the big game 🏈 45% of girls are quitting sports by age 14 because of low body confidence – but coaches can make the difference. So, we teamed up with Nike to create the Body Confident Sport program – a free tool to help sports coaches build girls’ body confidence and keep them playing the sports they love 💫 Developed in partnership with experts at the Centre for Appearance Research (CAR) and the Tucker Center for Research on Girls & Women in Sport, Body Confident Sport is the first tool of its kind. Share the tool with a coach you know and find out more at Dove.com/confidentsports Together, we can #KeepHerConfident #Dove #DoveSelfEsteemProject #BodyConfidentSport #BodyConfidence #GirlsInSports #BodyConfidenceMovement Creative: Ogilvy PR: Edelman Paid Media: Mindshare Digital: Media.Monks, Not Actual Size Music: BigSync Influencer: Collectively Talent: UEG, U Entertainment

Introducing… Code My Crown – the world’s first free guide for developing textured hair and protective styles in video games 🎮 85% of Black gamers think video games poorly represent natural hair. And 9 in 10 developers admit there is a lack of resources when it comes to coding natural or textured hair. It’s time to change this. So, we’ve teamed up with the Open Source Afro Hair Library, 3D artists, programmers, academics, and stylists to create #CodeMyCrown. Featuring sculpts with different textures and styles, the comprehensive guide provides hundreds of hair possibilities, giving Black gamers the chance to create characters that truly represent them. Everyone deserves a chance to see themselves as heroes in the virtual worlds we create. Together, let’s change the game for Black hair representation. Find out more and access the FREE guide with open source code at Dove.com/CodeMyCrown. #LetsChangeBeauty #Dove #MyHairMyCROWN #CROWNProud #BlackHairIsBeautiful #TexturedHair #HairLove 

This week, we’re in New York to celebrate the launch of Body Confident Sport – a free evidence-based tool, designed to help sports coaches build confidence in teenage girls. Joining us? Dove Partner Venus Williams, young athletes, coaches and teachers – all helping to spread the word about the new tool to help keep girls in sports 💙 Speaking from experience, Venus says: “In sports, girls often face a tremendous amount of pressure – not just around performance and abilities, but also because of unrealistic expectations around their appearances. I am excited to be working with Dove on this initiative to help nurture girls’ self-belief and confidence, foster a positive environment, and shift the conversation from appearance to capability. Our shared goal is to make sports a more inclusive, welcoming space for girls everywhere.” Body Confident Sport is a first-of-its-kind tool that gives coaches the resources they need to support girls and keep them playing the sports they love. Together, we can make sports a better place for the next generation of girls. Want to find out more? Visit Dove.com/ConfidentSports to explore the tool and share with coaches 🎾 #Dove #KeepHerConfident #GirlsInSports  #BodyConfidentSport #DoveSelfEsteemProject #BuildingBodyConfidence #BodyConfidence #BodyConfidenceResources Centre for Appearance Research (CAR) Tucker Center for Research on Girls & Women in Sport

Did you know that 45% of girls are quitting sports? And low body confidence is the #1 reason 💔 We want to change that. As the next step in our commitment to building young people’s self-esteem, we’ve teamed up with Nike to launch Body Confident Sport – a first-of-its-kind online tool designed for coaches, to help them build body confidence in the girls on their team. When girls reach adolescence, their bodies change. In a sports environment, this can leave them feeling exposed and vulnerable to judgment – not just for what their bodies can and can’t do, but for how they look too. Body Confident Sport is designed to and boost body-confidence through a global network of organizations in schools and sports clubs. We’re working with tennis champion and entrepreneur Venus Williams, alongside young athletes, sports coaches and academic experts to spread the word about the tool and help keep girls in sports 💙 Together, we can make sports a better place for the next generation of girls. Want to find out more? Visit Dove.com/ConfidentSports to explore the tool and share with coaches 🎾 #Dove #Nike #KeepHerConfident #BodyConfidentSport #GirlsInSports #DoveSelfEsteemProject #LetsChangeBeauty

Announcing Dove’s latest initiative to protect nature and tackle climate change. 🌱 In partnership with the Rimba Collective, Dove will help protect and restore 123,000 acres of rainforest in Southeast Asia over 5 years – an area 8x the size of Manhattan. With 18 years of sustainability leadership, Walmart shares the Dove brand’s long-standing sustainability mission to regeneration, and is equally committed to helping transform food and product supply chains to work in harmony with nature – to protect, restore and sustainably use their natural resources. Walmart will support the Dove Nature Regeneration Project with multiple planned interactions that will help remind customers why it is so important to protect and restore precious natural resources. Let’s care for the planet like we care for ourselves. Visit Dove.com/earthskin to learn more. #BeautyForNature