50by25

60% of the 13M meals at the 2024 Olympic Games will be meatless with 1/3 vegan 🥇🌱🚨 🏆 This year’s #olympicgames in Paris promise to be the greenest ever going predominantly #vegan and featuring a global menu theme. Dishes like a veggie bourguignon, cauliflower and baked potato with turmeric, bell pepper shakshouka, meatless moussaka, crispy quinoa muesli, and zaatar sweet potato with hummus and chimichurri will be served to Olympians, support staff, employees and attendees 🏋️♀️ Many champion athletes have switched to a #plantforward diet as highlighted in The Game Changers. Lewis Hamilton, the Williams sisters, Dotsie Bausch, Mike Tyson, Carl Lewis, and so many more have spoken out about the athletics gains they made by adopting a #plantbased diet 📣 Here are a few of the athletes powered by a #plantbaseddiet who are going to be competing at this year’s games and hoping to encourage viewers from across the world to embrace more #plantbasedfoods: ⛹️♀️ Diana Taurasi, US, Basketball ⚽️ Alex Morgan, US, Football 🇩🇪 Constantin Preis, Germany, Hurdling 🇧🇷 Marina Fioravanti, Brazil, Rugby 🇦🇺 Morgan Mitchell, Australia, Track and field 🏃♀️ Kaylin Whitney, US, Track and field 🤺 Vivian Kong Man Wai, Hong Kong SAR, Épée fencer 🎾 Novak Djokovic, Serbia, Tennis 🔥The fear of heatwaves caused by #globalwarming adversely affecting Olympians in Paris during the games spotlights the importance of transitioning away from #meat consumption - for the sake of our #healh and also the health of the planet! ❓What do you think? Will Paris 2024 convince more Olympians and viewers to eat more plants? https://lnkd.in/gJRhiy6u #veganlifestyle #veganfood #veganfriendly #plantprotein #alternativeprotein #altprotein #2024olympics #futureoffood #foodtechnology #foodinnovation #paris2024 #environmentallyfriendly #foodtech #ecofriendly #sustainable #sustainability #sustainableliving #sustainablefuture #food #foodandbeverage #foodindustry #climate #climatechange #esg #climatecrisis #climateaction #environment #environmental #cpg #nutrition #impact

Ignore consumer desires at your peril! 🧐 “The latest driver in consumer spending? Climate change. That’s according to the latest findings from Kroger data partner 84.51˚ which reveals that more than half of U.S. shoppers are concerned about climate change. Furthermore, 19% of shoppers say they frequently seek out sustainable products and 22% of shoppers find sustainability very important when choosing which products to purchase. Reinforcing this notion is a slew of data from and new research by Innova Market Insights. Consumers in the U.S. and Canada say that they are willing to pay more for products that practice eco-friendly sustainability and ethics in their development, packaging, and sale of products, particularly around animal cruelty and ocean pollution. Consumers also think about how plant-based diets impact the environment and say they want more plant-based meal options. Among Kroger shoppers, Millennials (68%) are the most concerned with climate change, followed by Gen X (57%) and baby boomers (50%).” #sustainablefood #plantbaseddishes #menubalance #veganmenu #foodservice #retail

Unmissable opportunity to learn about food waste and how to promote sustainable practices in your professional kitchen from the great, Vojtech Vegh! 🙏 If you’re working in food service, this will help unlock even more value (and profit!! 💰) from the items you buy and show you a way to actively reduce your environmental impact.💪💚 #foodwaste #surplusfood #surplusveg #wonkyveg #plantbased #sustainablefood #sustainabledining

Anyone for tennis?! 🎾 🍰 Green grass courts are the perfect accompaniment to green sweet treats! Great to see Wimbledon stepping up their plant based game this year - particularly given the Olympics commitment to a 60% plant based event! 🍓 A little birdie who went this week told me that it was so lovely to be able to stroll around Henman Hill, Pimms in hand safe in the knowledge that the giant piece of cake he just eaten had done no harm. 🍹 #plantbased #ukhospitality #foodservice #catering #sustainableevents

Just the evidence we needed! 👀 Not only does eating a majority plant-based diet equal a healthier body 💪 and planet 🌍 - it also makes for a happier, healthier mind! 🧠 By helping diners make more sustainable choices, food service operators will boost the mood of both their staff and their customers. 💚 WIN WIN WIN! 🏆 #sustainabledining #foodservice #plantbased #mentalwellbeing #antianxiety #goodmoodfood

You can't be an environmentalist and eat meat. You can't be an environmentalist and fly. You can't be an environmentalist and use plastic. You can't be an environmentalist and use fossil-based energy. You can't be an environmentalist and drive, even an EV. You can't be an environmentalist and ... You can't be an environmentalist. If being perfect is the only way, we will not make any progress. Many well-meaning people advocate for absolutes because they believe so strongly in their cause. I admire and share much of that passion. And yet, blaming or shaming people for making incremental and imperfect change is entirely unproductive. Climate activists, environmentalists, and advocates live and work in modern society; therefore, they are not perfect. Let's not waste our time looking for perfection, but instead celebrate and elevate progress and those working their hearts out to make it happen. #climate #climatechange #activism #environment

A new low. 🤦♀️ Chips and salad.🍟🥗 In a VERY popular, well known pub. In London’s buzzy Soho. This was all they could muster for me for lunch yesterday. In promoting 50by25, I’ve been so impressed to see how much progress is being made by the bigger pub and restaurant chains to balance their menus so they offer more plant based options. Because let’s not forget, plant based options: ✅ Are more gender inclusive (80% of vegans are women) ♻️ Are more sustainable 🥚 Are friend to those with allergies to eggs and lactose (largely BIPOC) 💚 Are healthier … and most crucially right now, MORE PROFITABLE!! 💰 If the likes of wagamama , Wahaca , IKEA , and even Burger King can commit to 50% plant based, everyone can! 🍔 Independents and mid-tier operators need to wake up to the climate realities of the future we face and become more sustainable. For help to make this happen for your business, DM me a photo of your menu and let’s get started! The easiest path to sustainable dining is MORE CHOICE ! ⬆️ 📈 #plantbased #balancedmenus #ForOurPlanet #ukhospitality #racetonetzero

Every individual has a part to play! 💚

Food waste plays a crucial role in lowering emissions. Is your kitchen waste hack as ingenious as this? Tell us in the comments!! ⬇️

Key point to note: Other great work assessing 57,000 products for nutrition and environmental impacts, finds that plant-based UPFs aren't overall the best of all products you can eat (those are whole food vegetables and legumes) but they're not far off, and they are much better than animal product alternatives: https://lnkd.in/eFEKCKDp