About
Tom Freyberg believes that everyone has a story to tell. An award-winning environmental…
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What do you do if your suggestions for content creation are met with resistance from your boss?
First you need to understand why there are resistance and concerns around the content. Have they seen or experienced similar content they were not happy with, or it provoked them in the wrong way? Listen, ask questions and find out more, without being defensive! It can often be a case of needing to provide examples where such content creation methods have been successful. It may also be necessary to provide additional data (engagement, etc) on the content to help convince on the case. Make sure the examples are relevant and relatable: if you’re trying to convince the boss on the need for content on an industrial widget, there’s little point showcasing an example from Nike, for example! Overall, as a content professional back yourself.
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What do you do if your client's expectations conflict with your content strategy?
First it's important to find out and understand why the expectations have changed. Was the content strategy aligned correctly with the business strategy to start with? Open, honest and upfront conversations are key here.
Activity
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After setting foot on the Georgetown campus 30 years ago, excited that I will be coming back and teaching a new class: The Business of Water: The…
After setting foot on the Georgetown campus 30 years ago, excited that I will be coming back and teaching a new class: The Business of Water: The…
Liked by Tom Freyberg
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Water should remain an EU priority, according to a new report from EurEau. In its annual report, the federation said there is an urgent need…
Water should remain an EU priority, according to a new report from EurEau. In its annual report, the federation said there is an urgent need…
Shared by Tom Freyberg
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On PFAS at WEFTEC 2024 - there seemed to be general agreement that source reduction and treatment at concentrated streams makes more sense than…
On PFAS at WEFTEC 2024 - there seemed to be general agreement that source reduction and treatment at concentrated streams makes more sense than…
Liked by Tom Freyberg
Experience
Education
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University of Exeter
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Activities and Societies: University of Exeter Tennis team/Business & Economics Society (Besoc) football team
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Our point of view on climate, water, and nature. There are no silos, and one stakeholder can't solve these "wicked problems." Innovation in…
Our point of view on climate, water, and nature. There are no silos, and one stakeholder can't solve these "wicked problems." Innovation in…
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