Susie Taylor

📣 Are you or do you know someone who is struggling to get into the #marketing industry? I'm thrilled to share this new 3-year programme of support run by DMA Talent. Funded by the Marketing Skills Trust, it enables young people from under-represented groups to access accredited learning, career guidance and support to help them get into the marketing profession and start building a career in marketing.   This provides a structured way for learners to gain knowledge & #skills which meet their immediate needs as an aspiring marketer, but also prepares them for more senior roles. It allows them to tailor their learning to their career goals so they’re only studying topics which are relevant to the job they want. But they must be serious about working in marketing - committing to our 3-year online programme they’ll benefit from:   ✅ A choice of 250 bite-size learning modules & 10 marketing qualifications  ✅ Gaining CPD points as they learn  ✅ An annual session with an advisor to plan their learning and career goals ✅ Regular updates on their progress ✅ Supplementary content including DMA events & webinars ✅ A helpline offering full support ✅ Access to a mentor from the marketing industry ✅ A Professional Diploma in Marketing – recognised by the industry, accredited by the IDM All #learning is via an online portal accessible 24 hours a day, 7 days a week and they’ll need to do a minimum of 8 hours of learning each month. The programme requires a strict three-year commitment, and learners must achieve their goals for each year to progress to the next one.     The annual session with a learning advisor will help them to develop their learning plan and decide which modules and qualifications will enable them to achieve their career goals. Regular learning reviews will allow progress to be monitored, additional support will be given if needed.       The programme is free of charge, but candidates must meet the criteria to qualify for 1 of the 50 places available in 2024. For the purposes of the programme, under-represented groups are as defined by the Advertising Association’s All In Survey as:   - Non-white ethnic groups - Neurodivergent individuals - Those with disabilities  - Individuals from low-income households  - Those who have not completed a higher education course To be accepted onto the programme, candidates must identify as being in one or more of the groups listed above, aged between 18 and 25 years, be unemployed or in the first three years of their career and not be a graduate.   So, spread the word and if you know someone who'll benefit send them the link below which provides further info & the application form. 👉 https://lnkd.in/e7UkeNnB It's a delight to see new #talent enter the marketing profession & build #careers. Let me know if you get onto the programme. Good luck! 🍀 #Proud member of DMA (Data & Marketing Association) UK and Chair of the DMA Talent Committee. B2B Marketing The Worshipful Company of Marketors IoD South

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It could be your lucky day. A big project has just been pushed back into Q3, meaning that I have block capacity in May - June. 'Fun' me wants to just fill this time with adventure and travel, but 'realistic' me knows I should spread the word, and fill the diary (a little) .. we all know the most valuable entries in your calendar are the blank spaces. So in short, I am in a position to welcome and discuss Consultancy work in the form of dailies, multiple days, project based, or block booked. This doesn't often happen, and I mean that genuinely, this is not a marketing plan. I have clients with weekly commitments, plus I am dedicated to my 1:1 coachees, so its rare that I have capacity. If you need a new thinker, a thoughtful and engaged leader, an inspiring motivator, a strategic conversationalist, an ideas person, an agile emotionally aware creative, or a kind but assertive decision maker, I can support you and your business. I am your Creative Director for Hire, your injection of ideas, the de-tangler of confusion, and the thinking partner you wish you had sooner. My diary is open, and I'm looking forward to talking though what your current situation is. And where I can support. Perhaps a short zoom to talk it through ...? 📸 Marie Palbom Bøgedal Brown

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Freelance talent are not bargains. And nor should they be made to feel like a bridge gap. As we enter a phase of project base work on the up I’m hearing this frustration more and more. Particularly across strategy but really it applies to all creative and freelance talent. Freelancers are qualified and specialist people who often have 5 years experience. Which they are constantly having to adapt to remain competitive. They offer competitive rates because of the value they provide: 💫 Niche expertise 💫 Deep industry knowledge 💫 A fresh perspective 💫 Ability to scale quickly. Investing in freelance talent for project work should be seen as paying for the value of which they ARE! Rather than a cost saving exercise.

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Episode 7 of JobsWorth season 2 is out NOW This week I'm joined by Bex Hyde and Aimee Johnson, founders of The Connection Ltd, a creative agency specialising in brand strategy for clients across a range of industries. We explore; --> The power of authenticity  --> The importance of knowing your strengths --> What it’s like to see your clothes being worn by Rihanna --> Lesson learned from facing redundancy --> The stigma surrounding the term ‘Influencer’ --> What it really takes to create engaging content --> What businesses are getting wrong with their brand strategy --> The influence of AI on creativity --> How their partners feel about the camera eating first and much much more 😁 You can listen via the link below 👇🏻 https://lnkd.in/e5ddvXHC So without further ado let me introduce you to two people that specialise in crafting connections (probably why this episode is so bloody good) Bex and Aimee.  #jobsworth #podcast #gtc #social #brandstrategy #marketing Global Tech Collective Ltd

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The Gallup State of the Workplace Report for 2024 has just dropped (literally 10 mins ago). And it's still sombre reading... The engagement headline is slightly better than 2023 - but still hugely costly to organisations, and the wider social & societal impacts. We've much more to do. #Gallup #StateOfTheWorkplace #EmployeeEngagement #Culture

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Generational Expert, Janet Granger: ‘’Talent management is now a really big issue’’.  To listen to the podcast, please click this link - https://lnkd.in/eN6bC_Y8 "If the culture of an organization does not address the differences in how different age groups think, work, and communicate, then business goals of the organization will not be met." Janet Granger. Janet talks to me in this episode of the Neil Wilkins Podcast, as they discuss taking the perspective of a different age group, respect and uncovering innovation and opportunity. Janet's research and books explore how to close the generational and digital divide, by empowering Millennials, GenX and Boomers in the workplace. Her upcoming book helps us to understand the younger workforce, what motivates them and what makes them tick.  #talentmanagement #marketing #marketingpodcast

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This article in PRWeek UK Evie Barrett is a great leveller for leaders in our sector. NoTurningBack2020 has been championing and educating 18-25 year olds about the many and varied career paths in PR, Communications and Marketing since 2016. Our Early Careers Outreach programme is delivered by young people working across Comms & Marketing in our sector. They speak at 6th form colleges, Academies and non Russell Group universities across the UK. Their key messages are beautifully voiced in this piece by some of PR Week's 30 under 30. 1. Shine a light on the many and varied careers in our sector "I would love for people to have a deeper understanding of what it means to work in the industry,” said Natalie Phillips Marks and Spencer. Amy Moore account director, influence, Weber Shandwick “When I was at school, I didn’t even consider PR as a job option.” 2. You don't need a degree to get on 'Degrees should no longer be a barrier to entry, argues Lucy Somers, group deputy director of digital PLMR, who reflects on starting her own career and not wishing to go to university, but struggling to find comms apprenticeships. 3. The sector needs more cultural competence Tani Fatuga, Hard Numbers 📈 “It’s crucial for PR and comms professionals to develop a deeper understanding of different cultures and communities if we want to effectively communicate campaigns to a diverse target audience. 4. The sector needs more socio economic diversity Méganne Tillay account manager Byfield: “I think there is a systemic issue around privilege in relation to socioeconomic diversity in some elements of the comms industry, particularly at the larger agencies and in the City [of London]. Get in touch with NTB2020 Ambassador Early Careers Outreach team to find out what you can do to help change the face of the marketing communications sector for good. [email protected] Sarah Bishop Adrian St Clair Walcott powered by f1 Recruitment Limited Brands with Values James Hewes Avril Lee https://lnkd.in/eqhhXmGE

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‘I designed that… and it’s one of my proudest achievements’ mark whelan said to me as I walked out of the Havas London HQ. There are two things I love about out this… 1. An accomplished (British) leader being ok with saying ‘that’s one of my proudest achievements’. That just doesn’t happen. 2. The proudest achievement being something physical. That you can walk on. Look at. Touch. I wrote a thing about Spatial design making a resurgence recently. And I think a return to ‘physical’ isn’t just a counter movement to all the chat about AI and screens. I think it’s primal. I think humans want to feel things again. I think it’s why Cannes was flooded with humans. And I think it’s why Brands are investing in retail, experiential, events. Either way, if you didn’t know, now you know that Mark designed those cool stairs at Havas… and it’s actually a map of Kings Cross made from used metal from Kings Cross station. Luzz it. Thanks, Mark.

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