Stephen Brooks

Looking forward to exploring the future of magazines in today's ever-evolving media landscape at the PPA 2024 Festival with industry leaders Katie Vanneck from #Hearst and Phillip Swinden from #Haymarket. 📚✨ Key issues we will look at include: 🔹 Consumer brands have some of the deepest connections to their readers around. How do you sustain this amidst the rise of creators and influencers? 🤝 🔹 The challenges and realities of consumer media venturing into B2B verticals. Is this shift as seamless as it appears? 🔄 Let me know what your key questions are. #MediaInnovation #PPAFestival2024 #PublishingFuture #DigitalTransformation

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Change is coming. But will the new Labour government be able to deliver it? 🌹 Writing for the final time as Joint CEO, 🏳️‍⚧️Marty Davies's latest Campaign UK article explores why the advertising industry is a growth engine for the UK, and the opportunity this presents for a government that is on determined path to unlock growth wherever it can find it. As Marty notes, "LGBTQIA inclusion is critical to the growth agenda". The data is clear in its conclusion that progressive advertising drives sales. So, as we enter an era of national renewal, both the industry and the government must work together to place inclusion at the heart of all efforts to deliver greater growth and turn around the nation's decline. 🌈 Check out the full piece 👉 https://lnkd.in/e32h7dUf #LGBTQIA #Labour #advertising #inclusion #growth

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What can you do to usher in a golden age of effectiveness for your brand or agency? This LBBonline - Little Black Book interview with Andy Nairn explains how they've embedded effectiveness into their operations. So have a read, and make sure you join us at October's IPA #EffectivenessConference.

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Today's Q1 2024 @IPA Bellwether report showcases a resilient UK marketing landscape, with events and experiences remaining the standout performers with a record expansion. This resilience demonstrates businesses' strong desire to connect with customers, recognising the power of experiences to enable them to achieve this, as well as being a powerful tool to drive their bottom line. Long-term brand building should remain at the forefront amid rising promotional spending. Aligning brand experiences across the different touchpoints with core values and harnessing authentic content created from experiences fosters trust and engagement, and is crucial for navigating the dynamic marketing environment. Read the full report here: https://lnkd.in/eGTDPyN4 #ImaginationGLBL #IPABellwether #UKmarketing #brandexperience #experientialagency #creativeagency

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Unlock the power of digital marketing to drive Yorkshire exports with our on-demand webinar 📣 This webinar dives deep into the most effective digital marketing strategies for B2C and B2B businesses seeking international success. Key topics covered: ✅ Effective multilingual SEO techniques ✅ Scalable content methodologies and PR ✅ Essential tips for translation and localisation ✅ Cost-effective approaches to reduce and maximise opportunity ✅ Winning strategies for international pitches Watch this webinar with Martin Calvert, Marketing Director at ICS-digital and ICS-translate, and take your digital marketing strategy to the next level. ➡️ View the webinar here: https://lnkd.in/ej9xaYhV #Digitalmarketing #Exports #SEO #Internationaltrading

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81% of UK SMEs state the importance of digital marketing to the success of their business. With the online advertising market predicted to further increase, how can you utilise it to target audiences more effectively? Find out in our latest blog➡️ https://lnkd.in/e5br3gVc #DigitalMarketing #DigitalAdvertising #PPC #GoogleAds

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