Ross Jackson

Why is patient recruitment such a big problem for the clinical trials industry?
Why is retaining participants on trials another major issue?
What are the potential solutions for delivering better results?
Is there a method the industry could adopt to improve the situation?
These are the questions faced by puzzle solver extraordinaire, Josh Black, as he delves into the heart of a mystery that has for too long plagued the process of developing new medical treatments.
Follow the… Show more

Why is patient recruitment such a big problem for the clinical trials industry?
Why is retaining participants on trials another major issue?
What are the potential solutions for delivering better results?
Is there a method the industry could adopt to improve the situation?
These are the questions faced by puzzle solver extraordinaire, Josh Black, as he delves into the heart of a mystery that has for too long plagued the process of developing new medical treatments.
Follow the adventures of Josh and his sarcastic sidekick, Max Donovan, as they criss-cross the Atlantic in a bid to come up with answers to these questions and move closer toward solving:
The Patient Recruitment Conundrum Show less

Why patient-centricity is more than just a 'nice to have' when it comes to better drug development processes.

Your potential clinical trial participants are using Facebook

This book tells you how to reach them

And, more importantly, how to attract them to register for your trial

Facebook Ads are the most effective form of advertising available today. With over 2 billion users, Facebook has unlimited potential for targeting people with your message. Enabling you to promote your clinical trials to exactly the right audience. Leading to successful recruitment campaigns which achieve… Show more

Your potential clinical trial participants are using Facebook

This book tells you how to reach them

And, more importantly, how to attract them to register for your trial

Facebook Ads are the most effective form of advertising available today. With over 2 billion users, Facebook has unlimited potential for targeting people with your message. Enabling you to promote your clinical trials to exactly the right audience. Leading to successful recruitment campaigns which achieve your enrollment goals in as short a time as possible.

This practical, step by step guide to using Facebook Ads for patient recruitment gives you everything you need to set up and manage a successful campaign.

Based on Ross Jackson's extensive experience in the field, Patient Recruitment for Clinical Trials using Facebook Ads is the first book to cover this specific topic in-depth. Providing a comprehensive look at the complexities of the Facebook Ads system as it specifically relates to engaging patients in clinical research.

This book will give you the tools you need for hitting your patient recruitment targets, through taking advantage of the extraordinary capabilities of Facebook Advertising. Show less

An overview of the reasons for my particular affinity with attracting participants onto clinical trials to find new treatments for Alzheimer's.

A look at 4 different methods of advertising to promote clinical trials patient recruitment.

How to make use of the Facebook Lead advert format for an up to 78% lower cost per lead for patient registrations for clinical trials.

An outline of what you need to consider in order to make full use of the enormous power of Facebook Ads for recruiting patients for clinical trials.