Ross Jackson
Greater Manchester, England, United Kingdom
3K followers
500 connections
Greater Manchester, England, United Kingdom
3K followers
500 connections
About
I'm a specialist in patient recruitment for clinical trials, having helped deliver many…
Articles by Ross
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A Prompt Engineering Approach to Vendor Selection
A Prompt Engineering Approach to Vendor Selection
By Ross Jackson
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The Premortem Technique for Improved Patient Recruitment and Retention
The Premortem Technique for Improved Patient Recruitment and Retention
By Ross Jackson
Contributions
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How can you apply psychology to boost website conversions?
One way to reinforce your social proof is to include video testimonials. It's easy for website visitors to ignore a written quote, as they half expect it to have been made up by the company behind the website anyway. A video testimonial from a real person is more difficult to dismiss as being fake.
Activity
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There’s an old saying that applies to the current state of affairs in clinical trial recruitment: “If you only do what you’ve done, you’ll only get…
There’s an old saying that applies to the current state of affairs in clinical trial recruitment: “If you only do what you’ve done, you’ll only get…
Liked by Ross Jackson
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Thank you Ross Jackson for the wonderful insight. Patient recruitment with AI Coordinator is exactly what we do and we are seeing tremendous traction…
Thank you Ross Jackson for the wonderful insight. Patient recruitment with AI Coordinator is exactly what we do and we are seeing tremendous traction…
Liked by Ross Jackson
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The PCT event in Munich this week was really interactive and a good opportunity to connect. Was a pleasure to present and have intense exchange with…
The PCT event in Munich this week was really interactive and a good opportunity to connect. Was a pleasure to present and have intense exchange with…
Liked by Ross Jackson
Experience
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Ross Jackson Consulting
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Education
Volunteer Experience
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Member of Senior Advisory Panel
Dipex Charity
- Present 4 years 11 months
Health
Providing advice and strategic guidance to this patient-focused charity. Dipex (Dabatase of Individual Patients' Experience) provides a vital record of the experience that patients go through, helping others in a similar situation as well as providing learnings for improvements for Healthcare Professionals. In collaboration with the University of Oxford they maintain the https://healthtalk.org/ website, as well as a range of other resources such as http://www.determind.org.uk/.
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Member Board Of Trustees
Peter Tatchell Foundation
- Present 13 years 6 months
Human Rights
I've been involved with supporting Peter's human rights work for many years and was instrumental in setting up the Peter Tatchell Foundation as the original Chair. I subsequently worked with them in an advisory capacity until the organisation attained charitable status in 2018 - returning for another stint as a Trustee in 2019.
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Working Group Member
Cambridge Rare Disease Network (CamRARE)
- Present 1 year 1 month
Health
Member of the Working Group helping to develop the Cambridge Rare Disease Research Network.
Publications
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The Patient Recruitment Conundrum
Why is patient recruitment such a big problem for the clinical trials industry?
Why is retaining participants on trials another major issue?
What are the potential solutions for delivering better results?
Is there a method the industry could adopt to improve the situation?
These are the questions faced by puzzle solver extraordinaire, Josh Black, as he delves into the heart of a mystery that has for too long plagued the process of developing new medical treatments.
Follow the…Why is patient recruitment such a big problem for the clinical trials industry?
Why is retaining participants on trials another major issue?
What are the potential solutions for delivering better results?
Is there a method the industry could adopt to improve the situation?
These are the questions faced by puzzle solver extraordinaire, Josh Black, as he delves into the heart of a mystery that has for too long plagued the process of developing new medical treatments.
Follow the adventures of Josh and his sarcastic sidekick, Max Donovan, as they criss-cross the Atlantic in a bid to come up with answers to these questions and move closer toward solving:
The Patient Recruitment Conundrum -
Amplifying the patient voice for better engagement, recruitment and retention
Why patient-centricity is more than just a 'nice to have' when it comes to better drug development processes.
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Patient Recruitment for Clinical Trials Using Facebook Ads
Your potential clinical trial participants are using Facebook
This book tells you how to reach them
And, more importantly, how to attract them to register for your trial
Facebook Ads are the most effective form of advertising available today. With over 2 billion users, Facebook has unlimited potential for targeting people with your message. Enabling you to promote your clinical trials to exactly the right audience. Leading to successful recruitment campaigns which achieve…Your potential clinical trial participants are using Facebook
This book tells you how to reach them
And, more importantly, how to attract them to register for your trial
Facebook Ads are the most effective form of advertising available today. With over 2 billion users, Facebook has unlimited potential for targeting people with your message. Enabling you to promote your clinical trials to exactly the right audience. Leading to successful recruitment campaigns which achieve your enrollment goals in as short a time as possible.
This practical, step by step guide to using Facebook Ads for patient recruitment gives you everything you need to set up and manage a successful campaign.
Based on Ross Jackson's extensive experience in the field, Patient Recruitment for Clinical Trials using Facebook Ads is the first book to cover this specific topic in-depth. Providing a comprehensive look at the complexities of the Facebook Ads system as it specifically relates to engaging patients in clinical research.
This book will give you the tools you need for hitting your patient recruitment targets, through taking advantage of the extraordinary capabilities of Facebook Advertising. -
Why I Have a Particular Affinity for Alzheimer's Clinical Trials
An overview of the reasons for my particular affinity with attracting participants onto clinical trials to find new treatments for Alzheimer's.
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Advertising to Attract Patients for Clinical Trials – 4 Effective Methods
A look at 4 different methods of advertising to promote clinical trials patient recruitment.
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Using Facebook Lead Ads to Recruit Patients for Clinical Trials
How to make use of the Facebook Lead advert format for an up to 78% lower cost per lead for patient registrations for clinical trials.
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Patient Recruitment for Clinical Trials Using Facebook Ads – Things to Bear in Mind
An outline of what you need to consider in order to make full use of the enormous power of Facebook Ads for recruiting patients for clinical trials.
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Join now to viewMore activity by Ross
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The Man that wrote the book. LITERALLY! We were delighted to welcome Mr. Ross Jackson, author of the #Patient Recruitment Conundrum to the…
The Man that wrote the book. LITERALLY! We were delighted to welcome Mr. Ross Jackson, author of the #Patient Recruitment Conundrum to the…
Liked by Ross Jackson
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