Roger Streeten

Transform your digital presence with our expert consultation on web design and SEO. Discover the secrets to dominating the online world and leave your competition in the digital dust! https://lnkd.in/egJ7gBRv #smallbusinessuk #smallbusiness #smallbusinessowner #supportsmallbusiness #handmade #shopsmall #etsyuk #smallbusinesssupport #shoplocal #etsy #handmadeuk #etsyshop #digitalmarketing #consultations

Proof that if you do a good job - the client will remember you!!! A couple of years ago, Rob and Steve, the dynamic duo of "Plan, Grow, Do" — a B2B Sales Agency in Sheffield — recommended Twisted Spire to one of their clients, who was having issues with his website promoting his plumbing services. I can't remember exactly what the issue was, but Twisted Spire got straight to the root cause, tightened up a few leaky bits, and before long, DR Plumbing was back up and running without any drips. Whatever it was, the client was more than happy with the service, so much so that last week, a good two years since, I got a call from Dyfed at DR Plumbing, who was having another issue, this time his Google My Business Profile. His GMB had been suspended and he had no idea why. In fact, it had been suspended since October last year, and he had been in a running battle with Google Customer Services ever since to get it rectified; his inbound enquiries had all but dried up, his listing on Google Maps had vanished, and local customers couldn't find his details. His business was suffering, so he called Twisted Spire for help. We got straight on the case, and after doing a full audit of his GMB listing, pinpointing a couple of minor errors, and several frustrating emails and calls with Google, we got his profile back online and a big red pin in the map to show his locality. Happy Days! Are you a tradesperson without a website? If so, have a read of this blog post written just for you https://lnkd.in/eg2Zr9VQ If you are ready to get your Website or Goole My Business listing up and running so you are more visible in your local community, book a callback: https://lnkd.in/eZqiCsJC

Wondering why your AD costs and CPM are way too high? 🤔 It might be time to review the factors affecting your CPM (Cost Per Thousand Impressions)! Here’s a quick snapshot of average CPMs across industries in the UK 🇬🇧: 👉 Local Businesses: £10 - £60 👉 E-commerce / B2C SaaS: £4 - £40 👉 B2B: £20 - £80 If your CPM is outside these ranges, something's off with your ads. But remember, no two ad accounts are the same, even in identical industries. 🔑 5 Key Elements That Impact Your CPM: Targeting – Who's seeing your ads? Creative Type – What format are you using? Angle/Relevance – Is your message resonating? Ad Guidelines – Are you following best practices? Ad Account, Domain, Page, Pixel – All must be optimized! Maximize your ad performance by keeping these elements in check!

What's one of the biggest challenges business owners face? Following up with leads. But it’s crucial to understand that a lead not ready to buy now doesn’t mean they won’t ever be. They may be... ➡️ Saving up for their dream renovation ➡️ In the early stages of planning ➡️ Researching options None of these are a hard 'no', and just reasons you need to stay top of mind. Here are some tips to help you effectively follow up with KBB leads: 🌟 Understand Your Customer Journey: Map out the key stages (awareness, consideration, decision, post-purchase) to better align your follow-up strategies with customer needs and expectations. 📊 Segment Your Leads: Tailor your communication strategies by segmenting leads based on readiness to buy, needs and preferences, and lead source. 📅 Create a Follow-Up Schedule: A well-structured follow-up plan ensures you stay top-of-mind without overwhelming potential customers. Use a CRM system to automate and personalize your interactions. 💬 Personalize Your Follow-Up Approach: Show leads that you value them as individuals by referencing their specific needs and preferences. Personalized messages foster trust and loyalty. 🛠 Handle Objections Effectively: Address common objections with empathy and practical solutions. This builds trust and reassures potential customers. If you would like to learn in more detail, read our latest blog ⬇️ ---------------------- Follow me for more and visit my bios featured section to download our free home improvement course.