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By leveraging his extensive marketing experience Rob has built the foremost global…
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Starting Pixel - Weekly Summary 23rd July
Starting Pixel - Weekly Summary 23rd July
Welcome to our latest roundup of discussions and insights from our vibrant virtual production community. Here’s what…
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Starting Pixel - Weekly Summary 3rd June
Starting Pixel - Weekly Summary 3rd June
This summary has been created by ChatGPT from the various recent chat rooms discussions. Please assume there will be…
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Starting Pixel - Weekly Summary 13th May
Starting Pixel - Weekly Summary 13th May
This summary has been created by ChatGPT from the various recent chat rooms discussions. Please assume there will be…
Activity
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Virtual production enabled by UE5, Aximmetry, and the Retracker camera tracking solution.
Virtual production enabled by UE5, Aximmetry, and the Retracker camera tracking solution.
Liked by Rob Chandler
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Starting Pixel Weekly Round-up - 27th Sept 2024 Just a quick note this week, as we are deep in preparation for a certain event – no surprises there,…
Starting Pixel Weekly Round-up - 27th Sept 2024 Just a quick note this week, as we are deep in preparation for a certain event – no surprises there,…
Shared by Rob Chandler
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BTW - if you're interested in joining the coolest Virtual Production Conf head here: https://lnkd.in/eGTy94Mh There are a few 'patron' spots still…
BTW - if you're interested in joining the coolest Virtual Production Conf head here: https://lnkd.in/eGTy94Mh There are a few 'patron' spots still…
Shared by Rob Chandler
Experience
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Education
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Projects
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Careers at Contoso
Careers at Contoso is an independent multi-platform interactive story created by RedIsGo and friends.
Our goal is to take you on an adventure through technology.Other creators -
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Modern Jago
- Present
Modern Jago is a space in the east end of London, created for only a few months, which is being used by agencies, brands, community groups, individuals and teams to learn, create and be inspired.
Its broadly know that creativity is fostered through a number of stimuli – for a great number of people it just doesn’t jump out of the page. A change of scenery helps, playing, alternative activities too, talking to someone from an entirely different background or for some, the deadlines of an…Modern Jago is a space in the east end of London, created for only a few months, which is being used by agencies, brands, community groups, individuals and teams to learn, create and be inspired.
Its broadly know that creativity is fostered through a number of stimuli – for a great number of people it just doesn’t jump out of the page. A change of scenery helps, playing, alternative activities too, talking to someone from an entirely different background or for some, the deadlines of an impending project.
And that’s exactly what exactly what we’re trying to achieve with the space. From its inception we've always wanted Modern Jago to be a space where creators can co-operate, innovate and leave inspired - either through something they have learned or someone they have talked to.
And so it’s open to anyone who is open to use it in that way; agencies, brands, individuals and teams.
Our main aim? It's to foster creativity in the most creative area of the most creative city in the world. And if that gets associated to a technology from Microsoft then all the better.
The most amazing thing about this project is seeing people’s eyes just light up when they walk through the door. It’s really something that has to be seen to get the full impact – you just get it when you see it.Other creators -
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What developers think of Internet Explorer
See projectThis video was part of an Internet Explorer awareness and social media campaign. Targeting the misconception that IE was a legacy technology and playing to that through a skilfully created assets using parody. See for yourself - we were very smug about it
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Student Facebook Engagement
Microsoft technical students with high regard and wanted an alternative an alternative engagement mechanism to an existing programmatic email newsletter which was seeing a reduction in sign-ups, high churn and low engagements.
Up until this time the use of social media as a channel had mixed results, normally due to the high initial investment and short term desire for impact results.
On this occasion having a relatively low annual budget resulted in a different approach and allowed the…Microsoft technical students with high regard and wanted an alternative an alternative engagement mechanism to an existing programmatic email newsletter which was seeing a reduction in sign-ups, high churn and low engagements.
Up until this time the use of social media as a channel had mixed results, normally due to the high initial investment and short term desire for impact results.
On this occasion having a relatively low annual budget resulted in a different approach and allowed the team to consider low up-front investment and focus on ROMI for the investment.
Facebook was chosen for its (at the time this wasn't so obvious) student audience engagement, low upfront investment, tracking, ease of updates and maintenance.
Results:
First 9 months - 15k likes
Following 12 months - 25k likes
After the initial 20 months (at key moments) media investment the pages became organic with only small investment required as and when.
Learnings:
The main and most interesting learning was that a "hit factory" approach to the media creative works very well - this means that over 30 ads which use was optimised to their performance was preferred to only a few. This resulted in certain creatives achieving very high CTRs.Other creators -
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LastFM HackDay
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Winner of Marketing Week's Best Use of Digital Innovation Award in 2009.
The LastFM Hack Day was a culmination of a media awareness campaign to engage with the techies to try Microsoft's developer tools. Its innovative approach was to engage with the LastFM tech audience who used their open API to build new ways to listen and share music.
http://youtu.be/ccyTZm_VXgU
http://blog.last.fm/2008/12/22/hack-day-2008Other creators -
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English
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Join now to viewMore activity by Rob
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We’re excited to share that fivefold studios is now live on The Studio Map! Pocket Films Ltd Tony Franks Whether you're working on a feature film…
We’re excited to share that fivefold studios is now live on The Studio Map! Pocket Films Ltd Tony Franks Whether you're working on a feature film…
Liked by Rob Chandler
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This is pretty darn cool! Proud of Edward Dawson-Taylor, its been a crazy week it sounds like! Gregg Katano Will Gann
This is pretty darn cool! Proud of Edward Dawson-Taylor, its been a crazy week it sounds like! Gregg Katano Will Gann
Liked by Rob Chandler
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Stuart Whitehouse
Check out this week's Friday Filmmaking Blog! We cover the possible decline of AI in filmmaking, celebrate the 25th anniversary of Kubrick’s "Eyes Wide Shut," and highlight five unique directors shaping cinema. Stay updated with the latest film insights! #Filmmaking #AI #Kubrick #Directors #FilmIndustry #Cinema #FilmBlog
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Stuart Whitehouse
In this weekly blog post, we take a look at the exciting new Generative AI tools coming to Adobe Premiere Pro that are set to enhance users creativity and future video editing capabilities! Then we turn our attention to the incredible cinematography of ‘Oppenheimer’ where Christopher Nolan and Hoyte van Hoytema shed light on the thought processes behind some of the cinematography decisions taken on the film, including their choice to utilise IMAX 65mm. Finally, we look at the career of one of the greatest actors of modern times, Robert De Niro, by ranking his 10 greatest films of all time! #AdobePremierePro #Firefly #GenerativeAI
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Maria Ingold
In Conversation With… Andrew M Smith, OBE DL, Corporate Affairs Director, Pinewood Group Limited Interviewed by Liz Bales (BASE & DEGI) Production in UK is 2nd largest outside US. Film industry has a VFX tax credit and help for smaller films (£1-£15M). Film and high end TV help levelling up with a huge range of roles, that don’t necessarily require university degrees. DCMS reviewing skills needed. BFI Skills clusters being set up. Need to educate for those coming into sector as well as retraining. Freelance community has been impacted. Brexit has impacted. A little more complicated. Difficult for orchestras. But larger budget productions can navigate. Smaller budget use co production treaties. British independent film to be helped by BFI scheme. More independent films would need fiscal initiatives to get onto screen. It is one sector. The same plasterer works on large or independent. Without film tax relief we’d lose 92% of U.K. productions. One of 5 top economic sectors in UK. UK has good AV tax reliefs. But Hungary and Australia are competitors. London is attractive with 4 big studios. Growth will also be in nations and regions. Levelling up on film and high end TV production spend. Next thing is #AI. VFX and previz already using AI. Stages still needed but expand cautiously. Screen Skills retraining of construction for production sites. Retaining finance for production accountants. Training for set-ready. Disney, Amazon and Netflix focusing. Reaching out to students to show what’s possible. Also 200 storm troopers come along!
1 Comment -
Aman Verma
As we anticipate the release and adoption of Silhouette 2024.5, it’s clear that advances in technology will likely lead to fewer roto jobs, thanks to faster outputs and reduced digital labor requirements. However, to address unemployment and create more opportunities within the roto department, we must either increase the volume of work or innovate our cinematic experiences. If we continue with the same workload as 2021, technological advancements will allow us to achieve the same results with less effort. To truly boost job creation and support those currently unemployed, we need to rethink how we approach work in this field. Embracing new challenges and expanding our creative horizons will be key to fostering a thriving job market. #ai #ml #roto #vfx #compositing #cinema #animation #sillhouette
1 Comment -
John O'Hare
From 25th May - 2nd of June Steve Moyler opened up Pathway XR studio in association with MediaCity Immersive Technologies Innovation Hub and SO many talented professionals, for a first Virtual Production Film Hack. Top class DOPs and Directors together over 9 days to create 3 pieces of film using #virtualproduction that are everyone’s to create, own and share. "We want to show how creativity, innovation, AI and good old fashion skills to pay the bills can all live together to create something amazing..." - Well done Steve, you're nailing it. Building on Hack day #5 this is a ComfyUI video from this open source workflow https://lnkd.in/eDWeCraA Pure luck gave us the workflow we needed, matching the GPU provided by MITIH. Ryan Parker's endlessly enthusiastic bulldog Tony whipped out his best broadway lipstick, and provided a camera perfect moment. If you know, you know. https://lnkd.in/ebucdkSc Incorporating the work of Matt McHugh, Mukila Sri, Sophie Stewart, & loads of others, and the whole #opensource community. GenAI should be a tool that rapidly combines the ideas of real people into a creative moment. It can totally do that. Let's not have it replace people, let's give them their weekends back.
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Allen Isaacs
How AI Can Help Sound Engineers And Producers Not Replace Them ( From: Production-expert.com ) https://lnkd.in/eZkurh7m? _______________________________________________________________________________ ** My comments copied here ** " Also, another nice feature now is AI generated (Stems), or separation of tracks from a stereo version. I really enjoy Rick Beato's channel and "What makes this song great". Most recently where he pulled out the end solo of Christopher Cross's "Ride like the wind" that was buried way down in the mix! https://lnkd.in/e-tD6yrX "In this one "Positive way, A.I. nicely can help us show the younger generation just how talented the Humans were and still are today. On the downside, many Production companies and Record companies in Japan already are trying to go "All virtual" artists with actual Animated groups and singers, nothing is real.. Then they put in an ad or request for people like us (Real Producers / Mixers) to make something out of their mediocre songs created by A.I.... Nothing I would ever be interested in... I never even "had" to work with "Human idols" fortunately in my 3 decades here.... It is so sad to see and some companies have already gone "Belly up" investing lots of money into this instead of actual Talent.... We can hope for the best.... I am and also "Praying" us humans will still be needed. At least in my life time..... Nice article, Allen https://lnkd.in/ec_kYAVa
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Lizzie Gillett
Interesting article about structual rather than cyclical change amongst production companies in BM (Broadcast Magazine) Read here: https://lnkd.in/e2jwgtDX Topline point here: "Data from Ofcom, Pact and Broadcast, plus the 14 interviews conducted for this analysis, suggest it could be structural rather than cyclical change, and that the production community could become polarised between small, distinctive true indies and (largely) super-indie-backed major producers." Start of article "The Great British Dig producer Strawberry Blond has placed top in Broadcast’s Best Places to Work survey for two years running. Among its staff perks are flexible working, team holidays, enhanced parental leave payments and even a Christmas food shop. But after a whole year without a single commission, what it hasn’t been able to offer for some time is actual work on a TV show. “It’s the toughest period I’ve ever known in 30 years,” says founder Steve Wynne. It wasn’t meant to be like this. The indie had six shows in production at the end of 2022, including series four of the More 4 archaeology series and the debut run of Channel 4 daytime format Strangers On A Plane. Wynne quietly hoped at least half of them would return, but none did. “Something was afoot quite early on in 2023,” he says, “but we just didn’t realise how dry it was going to be.” Wynne, the sole owner of Strawberry Blond, keeps the business afloat through podcasts, record label work, commercial video projects and international sales from distributor Hat Trick International. “But it can’t go on forever,” he says. Most companies, big or small, are feeling the pain of the market contraction, but those with annual turnovers of £1m to £10m are feeling it the most. The perfect storm of factors is well known by now: high inflation, Hollywood strikes, the advertising recession and its impact on commercial broadcasters, the BBC licence fee freeze and Wall Street’s streaming correction. Cuts in US content budgets and a £154m drop in PSB origination spend (source: Ofcom Communications Market Report 2024) have meant there is less money to go around, and there has also been a shift in what that money is being spent on. Fewer, bigger and (ostensibly) better shows are being ordered, while mid-market titles like Remarkable Places To Eat and Your Home Made Perfect are disappearing."
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