Richard Bennigsen

‘For this Brand Manager role, we really need somebody already at Brand Manager level.’ I’ve been hearing this a lot recently and whilst as recruiters, we can unpick the ‘why’ behind that statement, we’d be crazy not to understand that is what they ideally want. For line managers wanting to hire somebody in the same role, you need to have compelling reasons to get a great candidate to move for the same job title (regardless of how wonderful you believe your role to be). Let’s follow the Brand Manager example: - Salary – in the past, salary wasn’t often a key driver for marketing talent…… BM in their first 1 – 2 years is likely to be earning anything from 47 – 57k so to hire them as a BM, you’ll probably need to have a banding up to 65k; - Direct reports – this would be a big carrot & often BM roles don’t have line reports so, having the ability to offer this would be a major plus; - Significant A&P budgets – often a great carrot giving the existing BM a chance to work on campaigns (often ATL desirable) they have no chance to do in their current role; - Freedom / progression opportunities – BMs reporting to SBMs who report to MM who report to MC’s etc, feels bureaucratic and not the kind of environment that promotes ownership; So, if you’re hiring currently or in the future and the ideal is really to hire somebody else in a similar role then my advice is: - really think about the points above & work out what you can offer them to move; - be very clear in your brief to your recruiter (internal or agency) about the reasons why a candidate should make the same level move; - given them 2 weeks to search & come back with feedback – if nobody is interested, collate all the data / reasons & reset……. Don’t keep flogging it as the likelihood is you’ll set yourself up for a very long process, spend a lot of time and ultimately may well end up making the sacrifices you could have made after the first 2 weeks. Are you hiring right now where you want somebody in a similar role? Let me know your approach or DM for a chat around how we can help. #Benchmarking #Hiring #Expectations

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👏Female-Led Recruitment Start-ups - Top daily motivational tips👏 Developing a robust sales strategy is crucial for your agency's growth 🔥 Download our free guide to starting your new recruitment venture: https://lnkd.in/ezM2rmWV Here’s how: 👌 Identify Your Target Market: Clearly define who your ideal clients are and understand their needs. 👌 Develop a Unique Value Proposition: What makes your agency stand out? Communicate this effectively. 👌 Build a Sales Process: Create a structured approach to acquiring new clients, from initial contact to closing the deal. Helen says…'Early on in my business I developed a solid and consistent sales strategy to only target SME’s with certain criteria, e.g. PE investment or funding and/or founder-led with significant growth plans. Building an engagement plan week on week with those firms meant that we were able to not only secure multi-hire clients but build predictable income' #whynotyouwhynotnow #professionalwomen #recruitment #entrepreneurship #motivation #innovation"

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RECRUITER? NEED NEW BUSINESS? 👇 Check out the latest RecConnect Learning Hub. The Modern Guide to Winning New Recruitment Business 💰 23rd April, Online, FREE In the current climate, winning new business is a core focus for most recruitment agencies. Join this webinar to discover how you can get more out of yours and your team's efforts, and the technology you need to be successful. Learn how to: 💥 Lay the fundamental foundations for new business success 💥 Construct targeted outreach 💥 Build pipelines to ensure regular sales 💥 Nurture and close leads 💥 Adapt to changing situations and find winning solutions If you're a recruiter wanting new business, this is the session for you. Sign up today and build your new business strategy to win new clients, develop existing ones, and make more placements. We've teamed up with the brilliant Jay Roberts from Bullhorn for our latest Learning Hub. Register today 👇 https://lnkd.in/esJytHkk

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Last call for tomorrow's webinar, Perfect for any in-house brands unsure what to do with Social Media, Click on the link in the comments

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