“Pelin is a star performer based on strong ethics, a wonderful team mentality and a wide range of unique skills. She can take a complex problem, break it down to simple structures and curate insights based on rich analysis. We have worked with Pelin over 4 years and she has produced a tonne of "a ha" moments which have made us rethink our product and GtM. We are lucky to work with her.”
About
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As a product design & UX leader with…
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Contributions
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How do you justify the value of UX design?
Do not only consider business objectives for your specific project, but also consider longer-term business objectives, needs, and goals. Use your skills on understanding user needs, also for understanding business needs. The value proposition is where user and business needs meet. Designing in that sweet spot will lead you to solutions that deliver both user and business impact.
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What are the most effective ways to design for social impact and sustainability?
When designing for social impact and sustainability, and especially about climate change, consider Earth as one of the key users or target groups. By prioritizing the planet as a key user, we craft solutions that not only meet human needs but also contribute to a more sustainable world.
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How can you implement user-centered design principles to build a culture of empathy and collaboration?
It's critical to incorporate a strategic approach to user involvement and research. Begin by formulating clear hypotheses that align with the project goals. Then, select research methodologies addressing these hypotheses, whether through user testing, feedback sessions, or co-design workshops, and then your sample user size. By integrating a strategic mindset to research, you not only involve users but also ensure that the insights gained align closely with the project's objectives.
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How can you optimize product design for healthcare?
In healthcare design, heightened empathy is essential. Designers must go beyond the surface, creating an environment where users feel comfortable sharing critical and emotional information. Success in healthcare design relies on attention to the 'discovery and define' steps within the design thinking framework. By fostering deep empathy, conducting user-centric discovery, addressing sensitive topics ethically, and embracing iterative refinement, we designers can create solutions aligned with the true needs of healthcare users.
Activity
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I am giving away my User Engagement Strategies 👇 Useful not only for healthcare companies but for everybody working with consumers. 👉 What’s…
I am giving away my User Engagement Strategies 👇 Useful not only for healthcare companies but for everybody working with consumers. 👉 What’s…
Liked by Pelin Kazak Bagatur
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Education
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Parsons School of Design - The New School
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Bringing together design thinking, management, and applied social sciences, the graduate program in Strategic Design and Management at Parsons responds to the need for businesses and organizations to address complex 21st-century economic, environmental, and social challenges. Methods from studio practice such as ideation, ethnographic research, prototyping, and service design are used to devise approaches to business and social innovation in global contexts.
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Designing product-service systems in a strategic way capable of governing and channelling change and innovation in an evolutionary way, in line with the changing context and the sustainability challenge
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Turkish - German education system
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Project Management
Turkcell Academy
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Service Design
Aalto PRO - Aalto University Professional Development
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Turkish
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English
Full professional proficiency
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German
Full professional proficiency
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Italian
Elementary proficiency
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Alex Carr
The UX of conversational AIs will continue to evolve. How users interact and understand a new AI experience can make or break adoption. Creating that new experience within the healthcare space just increases the challenges and risks. But much of what we know about good UX still applies—clarity, feedback, context—the attributes of a great experience that impact credibility and trust with the patient are so important. Alexandra Cornille, Senior Product Designer at WillowTree, recently shared her experience designing a conversational AI for one of our healthcare clients. She highlights only a few of the many decisions that go into developing conversational AIs that help patients find answers. https://lnkd.in/gnyRFrnB
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Pedro Canhenha
Worth revisiting this article on the topic of Design Audits. https://lnkd.in/e7t4FUV #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui
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Ignacia Orellana
Clara Greo (Teoh) and I are excited to run a workshop at this year SDinGov conference on: 'Money talks: Estimating the cost and value of service design' As user centred design folks, we tend to get caught up in the fascinating details of user needs and journeys. Unfortunately that often isn't the right approach to convincing senior stakeholders to invest time, money and resources in the work we know needs to be done. We believe that as designers we need to get more comfortable talking money when is comes to making the case for service design. So join us in September to learn more about: ✨ How to estimate the size of a service design problem ✨ How to estimate the cost and value of service design work ✨ How to frame the risk of not doing service design ✨ How to make the case for service design using numbers For more details, see the link in the comments for the event page. You can also use our discount code to buy tickets to the conference: 10Clara AND we will also be doing a talk called "6 years of Introduction to Service Design training" in the online SDinGov conference later in the year, with some cross-government design colleagues! We will keep you posted. We'll be running the full 'Introduction to service design in Government' training course in September again just after SDinGOV. There are some spots still available! As well as some subsidised or tickets available for people who are Black, disabled, trans, First Nations, not university educated, or working in the climate space.
9 Comments -
Andreas Roos
👋 Things I’ve learned from being in Design PT 4 🚀 If you’ve missed my previous posts, I’m doing a series of the 12 things I think I've learned by being in Design over the years, credit here goes out to IDEO and Coe Leta Stafford, PhD for the nice framework 🖼️ all those years ago. This is post 4 out of 12. Let's get going! 👉 Part 4: Lead like a gardener 🌱, coach 🏀 or explorer 🌍 A gardener 🌱 sets the scene, creates flowerbeds with different species 🌷🌹, applies fertilizer, removes weeds (which is just a flower in the wrong place) and look after the general health of the garden. They do also decide on what’s next to grow based on how current things are developing. This is so like the role of being in Product Design where you're constantly trying to setup a fertile system of ideas💡and creating the best team environment for success 🏆. The basketball coach🏀 directs from the sidelines and locker room 🗣️ and tries to be specific but gives a lot of freedom of how someone wants to execute a project or task. Sometimes the coach might even play themselves to lead by doing and showing their own execution of things. The explorer 🌍 goes to new places and helps to bring other people along to the magical maybe-forever-at-the-horizon goal 🌅 but paints an inspiring picture of where we all should be headed and then make sure that there’s some excitement going down the exciting path ahead. I find this analogy of leadership approaches very helpful in leading creative and product teams. For me it creates a sort of mindfulness around behaviours in how you show up as a leader in different situations and that you can switch between roles depending on what the task requires . Let me know if you apply something similar in your roles today? Next 3 learnings are about: - Deliberately design behaviour. For you and others. 🤗 - Be the container. 📦 - Don’t be the poo in the pool. 💩 -> Thanks to Ben Jones!
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James Nicholls
The uptake of machine learning and AI in the private sector needs to focus more on user-centered design (UCD). Tech Nation’s 2024 report shows 81% of UK businesses expect AI to have a positive impact on their operations in the next five years. How can we increase that figure and meet those expectations? I believe UCD is a big part of the answer. Designing AI with users in mind will help businesses adopt AI that actually works for them. Read more of my thoughts here: Making AI work for UK businesses through user-centered design. https://lnkd.in/eSjZkmxs #AI #MachineLearning #UserCenteredDesign #TechNation #AIDesign #BusinessInnovation #DigitalTransformation #UCD #DesignThinking #UKTech https://lnkd.in/emHtnFpA
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