“Ollie is a pleasure to work with. Not only is he a commercially astute Account Man he has a passion for strategy and working with teams to deliver transformative improvements. He is also a very patient person and a good listener, a rare find in today's agency world! I have no hesitation in recommending Ollie.”
Olie Hunter Smart
London, England, United Kingdom
923 followers
500 connections
About
Advertising
- Fourteen years experience as a digital expert. I am a driven and…
Activity
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Looking for a freelance Project / Operations Manager available immediately for a short-term contract. Anyone got any leads?
Looking for a freelance Project / Operations Manager available immediately for a short-term contract. Anyone got any leads?
Posted by Olie Hunter Smart
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This post took far too long to write, but it's been a busy summer... After two and a bit wonderful years at Good Relations/VCCP, I am about to…
This post took far too long to write, but it's been a busy summer... After two and a bit wonderful years at Good Relations/VCCP, I am about to…
Liked by Olie Hunter Smart
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Yesterday we were invited to come show off our bus at Pixar Animation Studios CA, on our journey from Alaska to Argentina. We had a great day…
Yesterday we were invited to come show off our bus at Pixar Animation Studios CA, on our journey from Alaska to Argentina. We had a great day…
Liked by Olie Hunter Smart
Experience
Education
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University of Newcastle-upon-Tyne
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Activities and Societies: University of Newcastle upon Tyne Boat Club
An educational and enjoyable course, broadening and developing my skills base over 17 modules which included:
• Leadership and team work, taking responsibility for the outcome of group work.
• Written and oral communication in report writing and presenting findings to both staff and students.
• Key specific skills such as data analysis and graphical representation in GIS modules.
• An individual research dissertation conducting my own research on the seaweed farming economy over 2…An educational and enjoyable course, broadening and developing my skills base over 17 modules which included:
• Leadership and team work, taking responsibility for the outcome of group work.
• Written and oral communication in report writing and presenting findings to both staff and students.
• Key specific skills such as data analysis and graphical representation in GIS modules.
• An individual research dissertation conducting my own research on the seaweed farming economy over 2 months in Kaledupa, Indonesia. -
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Licenses & Certifications
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Expedition First Aid
Beyond First Aid
Issued Expires
Volunteer Experience
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Conservation volunteer and Teacher
Trekforce Expeditions
- 6 months
Environment
Working as a volunteer on a conservation infrastructure project to further the work in the marine national park in southern Belize.
I also taught English, Maths, Science and Sport in a local school, as well as fundraising to provide additional facilities for the school.
Publications
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A Paidal Yatra through India
Pilgrimage Chronicles
Essay contribution about walking the length of India uncovering untold stories of Partition and Independence.
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A Paidal Yatra through India
Pilgrimage Chronicles
An essay about Olie's journey through India on foot, following the history of the country.
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Kayaking the Amazon: pirates, rotting skin and chicken foot soup
The Daily Telegraph
An interview with the Daily Telegraph following a talk I gave at the Telegraph Outdoor and Adventure Travel Show
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An interview with the Amazon River Run team
Going Solo Adventures
An interview I completed with Going Solo Adventures
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LifeChanger: They did it so now you can too
Amazon Kindle
A short essay on my journey to reaching the source of the River Amazon.
"The book includes some of the most inspiring people in the UK. People, like you and me, that have all had very ordinary office jobs but at some point knew there is more to life than this.” -
8 views from the nose of a kayak in the Amazon
RedBull
An article I wrote for Red Bull following the completion of my Amazon River Run expedition
Courses
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Outdoor First Aid
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Projects
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The Home Appliances Hub - Samsung
• Leading a project to develop an interactive 3D Home environment on samsung.com allowing people to see the full range of white goods produced as well as explore the products in detail and learn about key product benefits through videos and images. This project provided a number of technical challenges that we had to overcome to achieve what we were after.
• Updated filter function on samsung.com to recommend products based on a user’s requirements.
• Global first for Samsung, with…• Leading a project to develop an interactive 3D Home environment on samsung.com allowing people to see the full range of white goods produced as well as explore the products in detail and learn about key product benefits through videos and images. This project provided a number of technical challenges that we had to overcome to achieve what we were after.
• Updated filter function on samsung.com to recommend products based on a user’s requirements.
• Global first for Samsung, with interactive 3D elements now being incorporated into global product pages as standard.Other creatorsSee project -
We are David Bailey - Interactive campaign - Samsung
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• Digital lead for the award winning ‘We are David Bailey’ campaign, a multi-channel campaign with Facebook at its heart, to launch and drive awareness of Samsung’s NX cameras in a market dominated by established brands.
• Briefing a selection of agencies and selecting the winning response.
• Working alongside the agency and internal ATL, PR and product teams on the strategy, execution and implementation of the various stages of the campaign including: Recruiting 143 people called ‘David…• Digital lead for the award winning ‘We are David Bailey’ campaign, a multi-channel campaign with Facebook at its heart, to launch and drive awareness of Samsung’s NX cameras in a market dominated by established brands.
• Briefing a selection of agencies and selecting the winning response.
• Working alongside the agency and internal ATL, PR and product teams on the strategy, execution and implementation of the various stages of the campaign including: Recruiting 143 people called ‘David Bailey’; Providing assignments and tips for the ‘Baileys’, Created an online gallery on the hub; Product information; Video masterclasses; Social, blogger and PeerIndex outreach; Rich and standard digital display utilising the best photographs.
• Cameras sold out in just 11 weeks, increasing market share from 2.8% to 55%. The campaign received over 11m impressions on the Facebook hub and went on to win numerous awards, including one Gold Lion for Best Launch and two Bronze Lions at Cannes International Advertising Festival.
Other creatorsSee project
Honors & Awards
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Special Jury Award
New Zealand Mountain Film Festival
Olie Hunter Smart's film, The Road to Independence has been selected as a finalist and gained a Special Jury Award at the New Zealand Mountain Film Festival 2019.
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Official Selection - Adventure Travel Film Festival
Adventure Travel Film Festival
The Road to Independence, Olie Hunter Smart's film about walking the length of India was selected to be screened at the Adventure Travel Film Festival in August 2018.
"Possibly one of the best 'one-man' self-shot documentaries of the last 10 years. An epic trip backed up by a dazzling display of authenticity achieved WITHOUT a film crew." -
EtchRock Elite
EtchRock
Honored to become an EtchRock Elite athlete to help encourage and inspire others to take on a challenge themselves.
https://etchrock.com/elites -
Amazon River Run
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The First Brit to travel the entire length of the River Amazon fully unsupported from it's most distant source to the Atlantic Ocean.
Media coverage:
http://www.redbull.com/uk/en/adventure/stories/1331760264446/eight-amazon-views-from-the-front-of-a-kayak
http://www.bournemouthecho.co.uk/news/14142249.Pirates__jaguars_and_crocodiles__Poole_adventurer___s_4_000_mile_journey_along_the_River_Amazon/ -
Awards for the Samsung NX 'We are David Bailey' campaign
Various
Cannes
- 1 x Gold Lion
- 2 x Bronze Lions
http://www.campaignbrief.co.uk/2013/06/cannes-pr-lions-cheil-uk-wins.html
Campaign Big Awards
1 x Silver
http://www.creativematch.com/news/cheil-uk-scoops-silver-at/102534/
MAA Best Awards
- Best Integrated Campaign
- Best Digitally Led Campaign
- Best Advertising Led Campaign
- Best of the Best
http://www.bestawards.co.uk/Common/Static/Pdfs/winners2014.pdf
Media Week
- 1 x…Cannes
- 1 x Gold Lion
- 2 x Bronze Lions
http://www.campaignbrief.co.uk/2013/06/cannes-pr-lions-cheil-uk-wins.html
Campaign Big Awards
1 x Silver
http://www.creativematch.com/news/cheil-uk-scoops-silver-at/102534/
MAA Best Awards
- Best Integrated Campaign
- Best Digitally Led Campaign
- Best Advertising Led Campaign
- Best of the Best
http://www.bestawards.co.uk/Common/Static/Pdfs/winners2014.pdf
Media Week
- 1 x Silver
http://www.mediaweekawards.co.uk/past-winners/2013/Media Idea – Launch/215?scroll=1
Eurobest
- 1 x Gold (Best launch)
- 3 x Silver (Best integrated campaign led by promo & activation; Best use of social; Best media for other consumer products)
- 1 x Bronze (Best use of live events)
http://uk.adforum.com/award/showcase/6650252/2013
Kinsale Shark Advertising festival
- 2 x Gold (Best International Integrated Campaign; Best Integrated Media Strategy)
- 1 x Silver (Best use of Social Media)
http://kinsalesharks.com/winners-2013/ -
glue Isobar Account Manager of the Year 2011
glue Isobar
Winner - glue Isobar Account Manager of the Year 2011, nominated from the Client Services department of 30 people.
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Marketing Week Rising Star Award
Marketing Week
http://www.marketingweek.co.uk/rising-stars-2008/2061940.article
Languages
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English
Native or bilingual proficiency
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Spanish
Elementary proficiency
Organizations
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Royal Geographical Society
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- Present
Recommendations received
12 people have recommended Olie
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Almost 10 years since I left McDonald’s and I've just seen one of the few pieces of instore POP that I created, still going strong. Seems to have…
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Great early birthday present courtesy of our Perkbox rewards programme - really great idea for workplace benefits!
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