Olie Hunter Smart

Olie Hunter Smart

London, England, United Kingdom
923 followers 500 connections

Join to view profile

About

Advertising
- Fourteen years experience as a digital expert. I am a driven and…

Activity

Join now to see all activity

Experience

  • Zinc Network Graphic

    Zinc Network

    London, England, United Kingdom

  • -

    London, United Kingdom

  • -

    London, United Kingdom

  • -

    London, England, United Kingdom

  • -

    London, United Kingdom

  • -

    London, United Kingdom

  • -

    Home

  • -

    London, United Kingdom

  • -

    Travelling

  • -

    UK

  • -

    London, United Kingdom

  • -

    London, United Kingdom

  • -

    London, United Kingdom

  • -

    London, United Kingdom

  • -

Education

  • Newcastle University Graphic

    University of Newcastle-upon-Tyne

    -

    Activities and Societies: University of Newcastle upon Tyne Boat Club

    An educational and enjoyable course, broadening and developing my skills base over 17 modules which included:
    • Leadership and team work, taking responsibility for the outcome of group work.
    • Written and oral communication in report writing and presenting findings to both staff and students.
    • Key specific skills such as data analysis and graphical representation in GIS modules.
    • An individual research dissertation conducting my own research on the seaweed farming economy over 2…

    An educational and enjoyable course, broadening and developing my skills base over 17 modules which included:
    • Leadership and team work, taking responsibility for the outcome of group work.
    • Written and oral communication in report writing and presenting findings to both staff and students.
    • Key specific skills such as data analysis and graphical representation in GIS modules.
    • An individual research dissertation conducting my own research on the seaweed farming economy over 2 months in Kaledupa, Indonesia.

  • -

Licenses & Certifications

Volunteer Experience

  • Conservation volunteer and Teacher

    Trekforce Expeditions

    - 6 months

    Environment

    Working as a volunteer on a conservation infrastructure project to further the work in the marine national park in southern Belize.

    I also taught English, Maths, Science and Sport in a local school, as well as fundraising to provide additional facilities for the school.

Publications

Courses

  • Outdoor First Aid

    -

Projects

  • The Home Appliances Hub - Samsung

    • Leading a project to develop an interactive 3D Home environment on samsung.com allowing people to see the full range of white goods produced as well as explore the products in detail and learn about key product benefits through videos and images. This project provided a number of technical challenges that we had to overcome to achieve what we were after.
    • Updated filter function on samsung.com to recommend products based on a user’s requirements.
    • Global first for Samsung, with…

    • Leading a project to develop an interactive 3D Home environment on samsung.com allowing people to see the full range of white goods produced as well as explore the products in detail and learn about key product benefits through videos and images. This project provided a number of technical challenges that we had to overcome to achieve what we were after.
    • Updated filter function on samsung.com to recommend products based on a user’s requirements.
    • Global first for Samsung, with interactive 3D elements now being incorporated into global product pages as standard.

    Other creators
    See project

  • The overlay project - Apple

    • Leading a team to solve the global business problem in getting standout over competitor products on retailer sites. It was the most important project any agency was working on, involving key UK and US decision makers.

    Other creators

  • We are David Bailey - Interactive campaign - Samsung

    -

    • Digital lead for the award winning ‘We are David Bailey’ campaign, a multi-channel campaign with Facebook at its heart, to launch and drive awareness of Samsung’s NX cameras in a market dominated by established brands.
    • Briefing a selection of agencies and selecting the winning response.
    • Working alongside the agency and internal ATL, PR and product teams on the strategy, execution and implementation of the various stages of the campaign including: Recruiting 143 people called ‘David…

    • Digital lead for the award winning ‘We are David Bailey’ campaign, a multi-channel campaign with Facebook at its heart, to launch and drive awareness of Samsung’s NX cameras in a market dominated by established brands.
    • Briefing a selection of agencies and selecting the winning response.
    • Working alongside the agency and internal ATL, PR and product teams on the strategy, execution and implementation of the various stages of the campaign including: Recruiting 143 people called ‘David Bailey’; Providing assignments and tips for the ‘Baileys’, Created an online gallery on the hub; Product information; Video masterclasses; Social, blogger and PeerIndex outreach; Rich and standard digital display utilising the best photographs.
    • Cameras sold out in just 11 weeks, increasing market share from 2.8% to 55%. The campaign received over 11m impressions on the Facebook hub and went on to win numerous awards, including one Gold Lion for Best Launch and two Bronze Lions at Cannes International Advertising Festival.

    Other creators
    See project

Honors & Awards

  • Special Jury Award

    New Zealand Mountain Film Festival

    Olie Hunter Smart's film, The Road to Independence has been selected as a finalist and gained a Special Jury Award at the New Zealand Mountain Film Festival 2019.

  • Official Selection - Adventure Travel Film Festival

    Adventure Travel Film Festival

    The Road to Independence, Olie Hunter Smart's film about walking the length of India was selected to be screened at the Adventure Travel Film Festival in August 2018.

    "Possibly one of the best 'one-man' self-shot documentaries of the last 10 years. An epic trip backed up by a dazzling display of authenticity achieved WITHOUT a film crew."

  • EtchRock Elite

    EtchRock

    Honored to become an EtchRock Elite athlete to help encourage and inspire others to take on a challenge themselves.
    https://etchrock.com/elites

  • Amazon River Run

    -

    The First Brit to travel the entire length of the River Amazon fully unsupported from it's most distant source to the Atlantic Ocean.

    Media coverage:
    http://www.redbull.com/uk/en/adventure/stories/1331760264446/eight-amazon-views-from-the-front-of-a-kayak

    http://www.bournemouthecho.co.uk/news/14142249.Pirates__jaguars_and_crocodiles__Poole_adventurer___s_4_000_mile_journey_along_the_River_Amazon/

  • Awards for the Samsung NX 'We are David Bailey' campaign

    Various

    Cannes
    - 1 x Gold Lion
    - 2 x Bronze Lions
    http://www.campaignbrief.co.uk/2013/06/cannes-pr-lions-cheil-uk-wins.html

    Campaign Big Awards
    1 x Silver
    http://www.creativematch.com/news/cheil-uk-scoops-silver-at/102534/

    MAA Best Awards
    - Best Integrated Campaign
    - Best Digitally Led Campaign
    - Best Advertising Led Campaign
    - Best of the Best
    http://www.bestawards.co.uk/Common/Static/Pdfs/winners2014.pdf

    Media Week
    - 1 x…

    Cannes
    - 1 x Gold Lion
    - 2 x Bronze Lions
    http://www.campaignbrief.co.uk/2013/06/cannes-pr-lions-cheil-uk-wins.html

    Campaign Big Awards
    1 x Silver
    http://www.creativematch.com/news/cheil-uk-scoops-silver-at/102534/

    MAA Best Awards
    - Best Integrated Campaign
    - Best Digitally Led Campaign
    - Best Advertising Led Campaign
    - Best of the Best
    http://www.bestawards.co.uk/Common/Static/Pdfs/winners2014.pdf

    Media Week
    - 1 x Silver
    http://www.mediaweekawards.co.uk/past-winners/2013/Media Idea – Launch/215?scroll=1

    Eurobest
    - 1 x Gold (Best launch)
    - 3 x Silver (Best integrated campaign led by promo & activation; Best use of social; Best media for other consumer products)
    - 1 x Bronze (Best use of live events)
    http://uk.adforum.com/award/showcase/6650252/2013

    Kinsale Shark Advertising festival
    - 2 x Gold (Best International Integrated Campaign; Best Integrated Media Strategy)
    - 1 x Silver (Best use of Social Media)
    http://kinsalesharks.com/winners-2013/

  • glue Isobar Account Manager of the Year 2011

    glue Isobar

    Winner - glue Isobar Account Manager of the Year 2011, nominated from the Client Services department of 30 people.

  • Marketing Week Rising Star Award

    Marketing Week

    http://www.marketingweek.co.uk/rising-stars-2008/2061940.article

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Elementary proficiency

Organizations

  • Royal Geographical Society

    -

    - Present

Recommendations received

12 people have recommended Olie

Join now to view

More activity by Olie

View Olie’s full profile

  • See who you know in common
  • Get introduced
  • Contact Olie directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Olie Hunter Smart

1 other named Olie Hunter Smart is on LinkedIn

See others named Olie Hunter Smart

Add new skills with these courses

See all courses