Newaz Islam

Great article from Digiday leveraging Operative’s Benchmarking data on the resilience of media companies as they navigate in 2024. Despite a slow start, programmatic CPMs remain strong and renewed conversations from advertisers signal good signs for the rest of Q2! Read more at the link below. #benchmarking #publishergrowth #Advertisingtrends #publisherinsights https://lnkd.in/eGak5PAk

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🎉 Exciting news from GrabAds and Kantar 🎉 We’re thrilled to unveil groundbreaking insights into the rise of Retail Media Networks (RMNs). 🛍️📈 Here’s what you need to know: 💡 RMNs are booming: Brands can now leverage key digital ecosystems to reach consumers more effectively. 📊 Our findings: Data shows RMNs are driving higher ROI for advertisers, outperforming traditional media channels. 📈✨ 🔍 Key takeaways: 1. Targeted Advertising: RMNs offer precise targeting with first-party data. 🎯 2. Customer Journey: Seamlessly integrate ads into the customer experience. 🚀 3. Performance Metrics: Real-time analytics and reporting for better decision-making. 📊 👥 What’s next?: • Brands should embrace RMNs for a competitive edge. • Focus on building and leveraging your own digital assets to take advantage of 1P data. Stay tuned for more insights and innovations from GrabAds 🚀 #DigitalMarketing #RetailMedia #Innovation #GrabAds Grab 👉 Read the full story here https://lnkd.in/g4Y9kSQe

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It was at the end of James Hercher's fantastic coverage of the Google Anti-trust trial, but it's the most important part: "In a survey conducted of its own customers, Google found that the top reason people were switching was for TTD’s CTV capabilities. This is an important note, one that was underscored by The Trade Desk CRO Dederick. He said TTD was unable to compete effectively for the display ad market, since 🔊 Google effectively controlled the SSP and ad server market, and had its own preferred ad network. 🔊 🔊 In streaming media, Google doesn’t control the market and set the marketplace rules, 🔊 and so TTD outperforms the Google DSP. Dederick’s point is that Google’s display ad business isn’t superior, but the publisher monopoly prevents real competition." Buyers have known this for years, and the DOJ is proving how much Google owns the consumer web and publisher ad serving business. https://lnkd.in/gBUJyEG6

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For anyone wanting to make your GA4 data that little bit better, this is well worth a read from our GA4 expert Laure Hessin :)

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Brilliant bit of thought leadership from Oliver Mead here on the opportunity cost of not leaning in on clean rooms and Amazon Marketing Cloud in particular. To quote the man himself: 'Across EMEA, as major publishers commit to 3rd Party Cookie depreciation over the next 24 months, 1st Party Data and the use of Clean Room solutions are going to transform the way advertisers build media strategies and optimize campaigns. Moving quickly to better understand and utilize clean room solutions (such as AMC) is especially important within EMEA when you look through the lens of GDPR / privacy regulation and how future changes in the media ecosystem will impact advertisers' capacity to understand the shopper's path to purchase.' Hitting the nail on the head 🔨 - fantastic work Oliver Mead Link in the comments below 👇

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🔊 Digital Out of Home integration into OpenDirect 🎉 OpenDirect 2.1 is the updated programmatic trading standard that allows OOH buyers to plan, buy, activate and report directly from premium publishers. Tim Lumb, Director of Outsmart comments, “The benefits of international collaboration across advertising associations, publishers and buyers are clear to see. IAB Tech Lab’s OpenDirect makes it even easier for brands to buy across media channels.” Full story over on the Outsmart OOH website ➡🔗 https://bit.ly/3BjfKJT

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👀 Read why dmg media's chief executive thinks the future of news is bright. 😎 🗣 At Press Gazette's Future of Media Technology Conference this month, Rich Caccappolo spoke about: 💻 New UK tech regulation bringing huge benefits to news publishers 🎧🎥🤳 dmg media's diversification and success of Mail 🤖 Use of AI 👉 https://lnkd.in/erEZUZR4

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