Nadine Clarke

We all love a list! But where is the list of high growth UK agencies? Maybe we can make one? 🤔 Who are the rising stars? Who will be the next Uncommon Creative Studio, Jellyfish, Wilderness - The Social Media Agency, Brainlabs, Croud, The Goat Agency, RocketMill etc? 🔥 The UK has such a rich, entrepreneurial culture of brave souls setting out on their own with a vision for a new kind of agency. We should make an effort to find, support and celebrate these founders and growth stories. We used to have the 'New Media Age Top 100' which I think become this Econsultancy Top 100 Agencies (last updated 2019). Lots of dimensions to this question of course! Size and growth stage (e.g. establishing/evolving/scaling), discipline etc. Also the perspectives of clients, brokers, intermediaries, platforms, industry bodies and industry press. I have been lucky enough to be part of some of these growth stories (VCCP Media, Social Life, Jellyfish) and I've spent the summer meeting an exciting new generation of agencies at various growth stages. So to get the ball rolling - WeDiscover | Performance Marketing & Technology Agency, Toaster, Hello Yellow, Attachment, NewGen, Journey Further, Anything is Possible, We Are Rival. Over to you LinkedIn! Who is on your radar? (Feel free to suggest your own agency of course 😊) #AgencyGrowth, Campaign UK, Performance Marketing World, BIMA (British Interactive Media Association), IAB, IPA (Institute of Practitioners in Advertising), Prolific North, Alliance of Independent Agencies, Agency Hackers https://lnkd.in/gjKnRPWD

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Advance warning...Google's AI Overviews Will Change the Whole Internet — Again 🌟🚀 The introduction of AI Overviews (formerly Search Generative Experience) is set to revolutionise search by minimizing the time users spend searching and providing instant, comprehensive results. 🔍 Key highlights include: ✨ AI-powered search results for quicker, more efficient answers. ✨ Advanced features like Ask Photos and multi-step reasoning. ✨ Enhanced personalisation with tools like Gmail and Notebook LM. 📈 Businesses should focus on: 👉 Producing comprehensive content 👉 Improving E-E-A-T 👉 Staying updated with technical SEO What is E-E-A-T??? Comment EEAT and I will send you details to help your business be ready before the BIG change!! 🌐💡 #GoogleIO2024 #AI #SEO #Innovation

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What is in a name? A lot! Especially if you don’t have an endless budget for experiments and want a high customer recall for your product, getting your brand/business/product's name right is key. Emily Penny shares a very succinct guide to the how & why's of naming. Beyond ideation, but rooted in strategic takeaways. Take a look. . . . #brand #strategy #brandarchitecture #productmarketing

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🎉🎉🎉controversial opinion klaxon 🎉🎉🎉 Democratisation in user research; I’m over the debate of the rights and wrongs of it. Its been happening for years. It’s well established in all other insight disciplines. And its not going to go away now stakeholders have had a sniff of it. And while I’m at the heresy…Yes, it can be proper research (even strategic). No, it’s not just customer connection. And yes stakeholders are capable of doing it well (though in my experience often not the ones who think they can). And no, it doesn’t have to be bad quality, unethical or a job stealing hot mess. I’ve been pondering a lot lately (I say a lot, it’s not really a lot, it’s a bit- I’ve spent a lot more time pondering how genuine Reece is in DCC and trying to learn Thunderstruck) why democratisation is such a hot potato in UXR when it’s happily coexisted in data and MR for so long. And I *think* it comes down to choice and identity. Choice: from what I’ve seen most of UXR democratisation happened TO uxrs: too much work vs too little resource, stakeholders demanding it, not listening to us, pushing up against the boundaries we set until they were eroded. I don’t see many situations where it’s been a wholly proactive decision that’s felt controlled, owned and been a deal we’ve felt serves us well and is within guardrails which have been respected. A lack of control and agency and feeling like somethings been done to you or there is no choice sucks. Identity: rightly or wrongly (wrongly- the answer is wrongly) user researchers from what I’ve seen have over relied on interviews as a central part of what they do and who they are. So when that is shared (interviews are the lions share of what’s been democratisaed), it’s hard to then begin to cleanly distinguish ‘what I do’ and ‘who I am from’. Which is tough. Especially when others are doing those interviews well and extracting solid insight. (I’ve been there, it was humbling). So where do we go from here? I have thoughts. But I don’t know. No one knows. Anyone who says they know is probably trying to sell you something. But what I do know is it’s about time user research learned from the mistakes of data and market research teams who have got 1-2 decades worth of a head start. And it’s about time the community came together to take back control collectively, so democratisation starts to become something we align together to do together, rather than keep having done to us. Want to be part of that? Join our upcoming community workshop: it’s on July 24th Speak at our upcoming community workshop: it’s on July 24th: https://lnkd.in/e5nXJjQN LinkedIn yell at me in the comments for being a d*** and not thinking of something. Or for being irritatingly controversial when it’s basically a 5 day weekend because England might win the football. But please, come together and figure this out. Friday love Louis Rosenfeld Christopher Geison

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ICYMI, I 'did' a blog earlier in the week looking at the relationship between data and creativity, maybe in part inspired by Tony Yeboah... Take a look, and let me know your top tips for data creativity! #mrx #makingthedifference #data https://lnkd.in/ev6TRsdG

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Fantastic example of an awful bit of copy writing. 1 - no one is really sure what an "Enterprise brand" is 2 - you can't talk to a brand 3 - no one knows what a "commerce platform" is or what is does 4 - as I don't know what a commerce platform is, I have no idea what I might want it to handle 5 - no customer ever said "I wish X could handle everything I throw at it" - it has never happened. It's easily fixed: simply message the real problem your actual customer had, use the words they said, and explain how you fixed it for them.

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Want to see real results for your business without the hassle of a hefty bill? Download our PDF guide to see the tips and tricks we use for our clients to help optimise their conversion rate! 👊 What you’ll get: • Easy A/B testing tips • Clear, clickable CTAs • User experience improvements • Social proof strategies • Personalised email marketing strategy https://lnkd.in/ehzuv9g9

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