Marta Indeka

👚 Top children clothing brands: comparing May 2023 to August 2024 🔗 Read the full report here: https://lnkd.in/efaXQkcE Discover which children’s clothing brands are most purchased by the main market via insights derived from the Moya Quiz in partnership with iMali Quiz 🥇 Ackermans continues to dominate as the preferred store, showing a slight uptick. 🥈 Pep holds the number two spot, but declines slightly. 🥉Mr Price rounds up the top 3 and gains popularity from last year. To get a detailed understanding of these shifts and how they might affect your marketing strategy, check out our full report. For more detailed analysis and strategic advice, connect with us here - https://lnkd.in/eQvHwd_E #ChildrensClothing #BrandPositioning #ShoppingTrends #ConsumerBehavior #DigitalMarketing #SouthAfrica #RetailTrends #MoyaApp #Datafree

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The UK consumer price index (CPI) rose by 2 per cent in the 12 months to June 2024, the same rate as in the 12 months to May, the Office for National Statistics said. On a monthly basis, CPI rose by 0.1 per cent in June. Prices in the clothing and footwear sector rose by 1.6 per cent in the year to June compared with a rise of 3 per cent in the year to May. #Fibre2Fashion #f2f #apparel #textile #fashion #textileindustry #f2fnews Read more here: https://lnkd.in/d5Pdykn9

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NGO Changing Markets Foundation has come to a sobering conclusion: major fashion brands have actually started using more synthetic materials, not less. This is evident from a survey of 50 fashion brands. Click here to find out more: https://lnkd.in/eQ3VdvFz #SustainableFashion

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77 per cent of the British public would support targets to increase clothing reuse, according to new polling commissioned by the Green Alliance for its ‘Changing fashion: what people want from a greener clothing industry’ report. 🎯🏷️ Released today for #EarthDay2024, the report delves into the rapidly evolving reuse landscape in the UK and public receptivity to secondhand goods. It builds on previous research from WRAP, which found that 54% of the public are happy to purchase secondhand or vintage clothing, with cost being their primary motivator. WRAP’s Textiles Delivery Manager, Kathryn Tims, and Lead Analyst, Sarah Gray, were among the experts who contributed their insights to the report. Kathryn emphasized, “Reuse is on the rise in the UK, which is great news for the planet, businesses, and people’s pockets. “Positioned prominently in the waste hierarchy, reuse will be crucial in helping us achieve our Textiles 2030 targets, promising a 6% reduction in greenhouse gas emissions and an 8% decrease in water usage. Resale also makes commercial sense, as revealed in the report, with secondhand clothing fetching up to 55 per cent of its initial recommended retail price in some instances. "This year, through our Textiles 2030 Circular Business Models Working Group, we’re primed to build on these insights and those gained through our Circular Business Models Guide by collaborating with our members to bolster our collective understanding of the economic benefits of resale in order to initiate resale pilots.” 📚 You can read the full report here: https://lnkd.in/e5AVJsFW 🤝 If your business could benefit from being a part of our Circular Business Models Working Group, enquire about Textiles 2030 here: https://lnkd.in/ekEhMBdM

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HOW LONG WILL THE LUXURY MYTH LAST? The Business of Fashion: Prices are up, quality is down and social media has made it plain for all to see, writes Eugene Rabkin. So far, the 21st Century has been good to “big luxury” players. The Great Recession in the late 2000s threw luxury brands a curveball. But they soon bounced back as new wealth creation, notably in China, continued to generate legions of shoppers eager to signal their arrival. In 2000, the world had 15 million millionaires; by 2022 that number had roughly quadrupled to 60 million. At the same time, appetite for luxury goods grew fast among middle-class aspirants and the industry met them halfway with new product categories like streetwear that added a novel element to the marketing machine at the heart of luxury’s business model. Through glittering megastores, celebrity-fuelled campaigns and shrewd strategies like category segregation that confined image-driving products such as evening dresses to high price ranges, ensuring they were unattainable to most, while pitching others, such as beauty, at price points for the masses, luxury brands have long managed to sell “exclusive” goods by the millions. The marketing was so effective that as brands produced ever-higher volumes of goods, including millions of units of sneakers and sweatshirts, they were able to sacrifice quality standards to help meet growing demand and pad profit margins, all while deploying price hikes that far outpaced inflation, without triggering a backlash. As long as the world kept producing newly minted millionaires and aspirants had access to cheap credit, the sales kept coming. But things have changed. After a period of post-pandemic exuberance, aspirational consumers have sharply pulled back on luxury shopping, hit by rising interest rates and a cost of living crisis, sharpening competition for the smaller pool of wealthier clients who are still spending. In part to protect margins, brands have pushed prices higher still. The average price of luxury goods in Europe has increased by 52 percent since 2019, according to HSBC. But it’s safe to say, the price hikes have not gone down well. They’ve succeeded in pushing aspirants further away. And though the rich have the means to keep shopping, nobody likes to be taken for a ride: on social media, critics now routinely discuss rising prices and reports of deteriorating quality and wonder aloud whether luxury brands are worth it. The bottom line: prices are up, quality is down and social media has made it plain for all to see. In a slowing market, that’s not a great place to be. Eventually things will bounce back, but marketing stories are hard to build and easy to break. Big luxury brands need to reinvest in quality and reexamine their pricing — or risk damaging their carefully crafted mythology. https://lnkd.in/gBCadN-U #ai #metaverse #fashion #investment

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