Marie Crouan

❌ "Don't assume your one-size-fits-all messaging will capture your audience's attention." Instead, hyper-personalisation is the key to effective ABM landing pages. But how can B2B CMOs create a one-to-one landing page experience that resonates? 👉 Here's how to craft a dynamic landing page strategy: 1️⃣ Personalise your CTA: Align CTAs with your target account's specific stage in the buying journey. A high-intent buyer should see tailored demo invitations, while exploratory prospects get educational resources. 2️⃣ Highlight industry-relevant content: Use dynamic content blocks to showcase whitepapers, case studies, or webinars tailored to each prospect's vertical. 3️⃣ Address unique pain points: Adjust headlines and subheaders to speak directly to each target account's challenges and goals. 4️⃣ Optimise for mobile: Ensure your landing page is responsive and displays flawlessly on mobile devices, as 56% of B2B buyers research via smartphones. 5️⃣ Leverage intent data: Track which sections prospects engage with to refine future messaging. 6️⃣ Implement dynamic form fields: Reduce friction by pre-filling known data or asking relevant, contextual questions based on previous interactions. 7️⃣ A/B test dynamically: Regularly test different versions of messaging to understand what drives conversions for each segment. 📢 What's your biggest challenge with hyper-personalisation on landing pages? #B2BMarketing #DemandGeneration #SaaSMarketing #ABM #GTM #PersonalisationStrategies #CTAAlignment #IndustryContent #PainPointAddressing #MobileOptimization #IntentDataTracking #ABTesting

How can #MMM and #CTV revolutionize your approach to the purchasing journey? Take an hour and find out. Join our webinar, ”How CTV Boosts Performance Throughout the Funnel (And How to Measure it with MMM)” on May 21 at 2 pm ET. Experts from Playbook Media, Rockerbox, and tvScientific will share: ⭐ How CTV drives improved performance across the funnel ⭐ How you can combine campaigns on CTV with other channels for even better results  ⭐ Why MMM is a great way to measure CTV  ⭐ And much more! Register today. #marketing #CTV #MMM