Lynn Lester

🚨 More great news with SME Today🚨 I’m doing a series of Podcast Related Articles for SME today 🎙️ The first one: “Dip Your Toe Into Podcasting - by adding audio to your existing communications is here”💥 Do give it a read and share to anyone who might find it useful 💡 As always much appreciated 🙏 Community & Business Partners CIC you were used as an example! https://lnkd.in/e42ycMPs

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Take the leap or lose the chance. I'm thrilled to embark on this new venture, Aura Elite Media, because it's something I'm passionate about and have been learning a lot about over the past two years. We've had our share of trials and errors, but through perseverance, we've built structures that have not only driven sales but also shaped a solid foundation. Here's the thing: I strongly believe social media and digital marketing should be kept in-house. Over the years, I've hired several companies to handle this, but despite lengthy and costly inductions and frequent meetings, they never quite met our expectations. Third-party agencies, no matter how skilled, aren't immersed in your business. They don't share the vision and the daily experiences of the team. I may be taking a bold stance, but at Aura Elite Media, we aim to empower business owners and their teams to think outside the box, to embrace failure as a learning process, and to take control of the digital age. It isn't easy, but we're here to guide you through it. If you're attending the Sussex Business Show on the 26th September, please stop by and say hello. I'd love to connect and share more about our approach to marketing and video production.

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SO many targeting options to choose from! And by reaching only the audiences that are relevant, you achieve better engagement, with no wastage. Get in touch to find out more! 🎯 📺 #targetedadvertising #beontv #cheshirebusiness #lancashirebusiness

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😎 A little snap from Parliament TV of me looking very serious 😎 Today I was invited to join the Business and Trade committee to shed some insights on how the UK Government can support the Creative Sector, one of its current focus sectors. My main takeaway point is this: The creative sector needs more specialist development funding. As an industry, we're a national international success despite having so few enablers to do so. We currently create 3 times more jobs than the national average and have grown by 32% from 2010-2019, in comparison with the 20% average. YET, we are so misunderstood when it comes to private investment, the balance sheet approach and institutional support. This is massively hurting small businesses and SMEs in their scale-up phase. In a nutshell: We need more access to development capital! Thanks for Creative UK for putting me forward. I had a blast 🙌 #parliament #UK #creative #industry

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It's the start of a new week & you're still trying to get on TV and radio news? So join Kerry Hopkins tomorrow Tuesday at 14:00 BST UK time, to find out how to overcome the painful problems of getting on TV and radio regularly for PR purposes. You can overcome painful problems such as: - The fact you don't have the right contacts - Being scared and spoken to badly by some TV journalists when you call - Getting ignored or minimal responses but no interviews - Seeing your competitor on air a lot but not your brand - Your imposter syndrome Link in comments #psychology #finance #AI #technology #PR

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🎬 Lights, Camera, Action on Mental Health! 🎬 The Film and TV Charity is shining a spotlight on mental wellbeing in our industry with the return of their Looking Glass Survey! 🔍 Why it's crucial: Times have been tough, but your voice can make a difference! Share how financial stress, production woes, strikes, and more are affecting you. Your feedback helps the Film and TV Charity tailor support where it's needed most. 🗣 Why your voice matters: In 2019, the survey uncovered a mental health crisis in our industry. Feedback from more than 10,000 people led to vital support services: ☎️ Film and TV Support Line 🚫 Bullying Advice Service 💼 Work and Wellbeing Advice ✅ Wellbeing Check-in 🎬 Whole Picture Toolkit 🌟 5 years later, they need your voice again! 🌟 Whether you're freelance or permanent, on set or in an office, they want to hear from YOU! Share your experiences with financial stress, production challenges, strikes, or any other pressures you're facing. Your insights will help them tailor support for everyone working in film, TV, and cinema. 📢 Let's make mental health a priority together! 📢 Take the Looking Glass Survey today and help shape a brighter future for our industry: https://lnkd.in/eUKWhJRv Location Works 👉 #LookingGlassSurvey #FilmTVCharity #MentalHealthMatters #FilmIndustry #TVIndustry #Filmmaking #Television

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Today from 9pm on #skynews

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TV advertising... is it still relevant and can a small business, B2B business, local charity or public services benefit from it? We're hosting a free event to celebrate Staffordshire day on the 1st May 10am - 12pm in Stafford with Sky Media UK and NetworkIN UK to explain how TV advertising has changed. You may or may not be aware but the adverts you now see are different in every household. AdSmart allows you to describe your ideal customer and then it will play that ad only in households that fit that criteria. This means your TV ad could appear next to a premiership football match or during the ad break on prime time shows for the individuals that match your profile. You can target geographically, age, likes and interests, whether they're parents, age of children, whether they're a company director, job titles the list goes on and that's where ourselves and the fantastic Sky AdSmart team come in to explain this process to you. The event will be a great local networking opportunity as well as a fantastic chance to see how targeted TV advertising can work at a fraction of the cost of national advertising. Food and drink will be provided for all attending. Click below to book on today: https://shorturl.at/ekPQY #Networking #Stafford #Staffordshire #StaffordshireDay #Sky #AdSmart #TVadvertising #marketing #communication #comms #videography #event #video #film #filmproduction #creative #training #learning #advertisment #localbusiness #charity #b2b #b2bmarketing

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