Louise Jack

Looking forward to exploring the future of magazines in today's ever-evolving media landscape at the PPA 2024 Festival with industry leaders Katie Vanneck from #Hearst and Phillip Swinden from #Haymarket. 📚✨ Key issues we will look at include: 🔹 Consumer brands have some of the deepest connections to their readers around. How do you sustain this amidst the rise of creators and influencers? 🤝 🔹 The challenges and realities of consumer media venturing into B2B verticals. Is this shift as seamless as it appears? 🔄 Let me know what your key questions are. #MediaInnovation #PPAFestival2024 #PublishingFuture #DigitalTransformation

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A week has passed since the first Monday in May, and the Met Gala has come and gone (fashionably late here, obvs). With so many pressing social issues at the forefront of our minds, it's worth considering whether there's still room for such a "bonfire of the vanities." Is it a genius PR stunt that delivers serious ROI? These are just a few of the questions posed in my latest blog entry. Check it out here: https://lnkd.in/g4bYfcmj

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I finally had the opportunity to watch the full video Headline Media posted of a panel we hosted in London with LocalGlobe a few weeks back featuring insights from some of the best marketers we have worked with over the years such as Lauren Berkemeyer from YuLife, Yael Wissner-Levy from Lemonade, and Matthew Jones from Cowbell. It’s a true masterclass. Will try to share these great insights as they pop up.   Below is Yael Wissner Levy discussing how storytelling was a key element in Lemonade's GTM strategy from the ground up long before product hit market.    I get asked what the 40 or so unicorns we have been lucky enough to play with have in common. First, they are overwhelmingly second timer founders. As second timers, they know where to put their investment of time and resources right out of the gate for the best long-term outcome.  Almost all of them put storytelling at the top of the agenda early in the lifecycle of the startup. I promise you, these are hard-core tech guys so they don’t instinctively gravitate towards, or even like storytelling or marketing. BUT they do know that making “Phuking A” hires to run marketing or brand as early as possible and well before the product is ready increases the chance of adoption, and a massive ROI on their investment down the road.      Faye Co-Founder Daniel G. shared a similar experience with me at the event described, but gave credit to Viola Ventures Omry Ben David for encouraging them to grab the incredible Lauren Gumport during early days.  Needless to say, it is clearly paying off (Lauren and the Faye team are crushing it...).   Point is…dealing with storytelling and marketing is indeed a nightmare before product is ready, but the people with the most experience and success know that it is twice as hard to play catchup down the road with your positioning. Without building a significant brand narrative out of the gate, you will end up leaving money on the table. Enjoy.

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Do I find it a worry the media industry is changing? No. Because PR has always been more than media relations alone, and I’m telling you now, PR is more important than ever. Storytelling is how we stand out and shine. It’s just becoming increasingly obvious that we’ve got to work harder to earn exposure, even on our own channels and especially in a saturated digital world 👊 ‘Earned media' isn’t just about traditional press or broadcast coverage nowadays, it also spans our social media, website, podcasts, newsletters and more. * Your growth story * Your experience of pivoting business or career * Your founder / hero story * Your industry insight * Your data and trends * Your new product or service * Your expansion into new areas * Your employee success stories and people behind your brand * Your client wins and results * Your opinions and strong views on relevant topics * Your mission, vision, values and culture * Your social responsibility and environmental impact * Your plans and goals ⬆️ These stories are the things that make you wonderfully one of a kind. They can’t be replicated. We’re gearing up to welcome a bunch of awesome new Goldings Communications clients in the coming weeks and months who are counting on us to boost their PR and storytelling, not just in traditional media but across every channel they have available. If you’re ready to show others where you’ve come from, who you are, and where you’re going, maybe you’d like to chat too?

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