🍊Louisa Dunbar
Reading, England, United Kingdom
3K followers
500 connections
Reading, England, United Kingdom
3K followers
500 connections
About
I have over 20 years experience in the field of web design and user experience (UX) with…
Articles by 🍊Louisa
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Which source of reviews & testimonials do you trust the most?
Which source of reviews & testimonials do you trust the most?
Following on from my poll last week which asked this very question, there was clearly far more to discuss than we were…
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How to get 1000s of visitors to your restaurant or boutique hotel websiteOct 21, 2016
How to get 1000s of visitors to your restaurant or boutique hotel website
It's one thing to have a new, beautiful website fully set up for taking bookings. But what if no-one can find that…
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How Michelin Worthy is your Website? The Beginners Guide.Oct 11, 2016
How Michelin Worthy is your Website? The Beginners Guide.
Perhaps you're aspiring to be in the Michelin guide..
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Andy Frobisher
Reflecting on my #BrightonSEO experience from last week there were a couple of talks that really resonated with me. I was impressed with Sarah Chaya Presch who was on the main stage on Friday. Her talk was on confirmation bias, which was incredibly eye-opening. I'll explain why 👇 It's easy for people to get the answer to a question to confirm their own bias. Even if that answer adds to miss-information online. Sarah even showed examples of how the same piece of content gave two contradictory answers on whether sugar causes ADHD. Google will serve content for the question even if that will lead to diss-information, which could have long-term negative effects. It's made me realise how important our roles are as SEOs and content writers to help remove diss-information across the internet. We're just as responsible as Google in my opinion in making sure our content is factual, accurate, and fact checked by real experts. Don't just write the same content and the same answers as your competitors, as you could be unintentionally adding to miss-information and someone else's confirmation bias. You can read up on Sarah's Brighton SEO talk here 👉 https://lnkd.in/dAGQfdTu
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Simon Glenn
Networking isn't just about finding new clients... oh no. In the last 4 years since the Meeow Online Networking journey began, Chris and I have met so many new people, new business people, new networkers and we've had some riveting chats. The most illuminating conversations have been with people who've stated quite clearly that new business isn't their primary concern when networking. I mean everyone loves the excitement of finding a new potentially lucrative opportunity through networking, but there are many other benefits to find through meeting new people. 1. NETWORKING TRAINING A lot of people we've met on Meeow have been playing the long game. This is an incredibly refreshing approach and not one we'd have expected to be so prevalent in the networking community. Many people have said they want to make themselves more familiar with the experience of networking, becoming more and more comfortable with new people, explaining how they help clients, asking questions to better understand how their new connections can help their networks. 2. BRAINSTORMING / FOCUS GROUPING We've had a lot of Meeowists join us wanting to run their ideas past new people to sense-check, gather opinions and perhaps even recruit guinea-pigs for their new services/products. I've been involved a good few times myself as I love to hear about new ideas, throw my two penneth in and be as guinea as possible in order to help out. 3. GIVING BACK / PAYING FORWARD It warms the heart to discover that many people who've made something special of their career or their business are still active in the networking community with a desire to give new, enthusiastic business people the benefit of their wisdom and experiences. I remember very fondly a Meeow fairly early on in the Meeow journey where 3 grey beards (myself being one of them) found ourselves in a room of 4 with a young lady, fresh out of university who, denied access to the job market by Covid had decided to start her own graphic design business! Firstly she blushed at the round of applause she received for her industrious nature, then we dedicated the rest of the 45 mins to advising her on all the questions she had about running a design business. She felt guilty, but there really was no need... we all loved passing on the mistakes we'd made and the right path(s) she should follow. An extremely uplifting Meeow! 4. COMPANY So many more people now work for themselves, from home which can be a very solitary experience for some. We've met plenty of new connections who're attending our online networking sessions to have a break and meet new people to speak to. It's refreshed their minds, reconnected them with the outside world and given them the boost they needed to carry on after the Meeow has finished. So, what else do you get from networking? #networking #morethanjustnewbusiness #networkingtips #networkinggroups
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Jodie Seamons
Why Do Algorithms Change? Social media algorithms are designed to prioritise content that keeps users engaged on the platform. This means showing users posts they will likely interact with based on their past behaviour. Platforms continuously update their algorithms to: Enhance the user experience by showing more relevant content. Encourage users to spend more time on the platform. Weed out spam and low-quality content. Promote new features or changes in the platform's focus. For example, Instagram's shift towards Reels is a response to TikTok's popularity. As a result, the algorithm now prioritises video content over static images, which can leave photo-centric creators feeling sidelined. Stay tuned for Thursday and get some tips on: Strategies to Overcome Algorithm Frustration In social media, staying connected with your audience can feel like trying to hit a moving target. Your posts get thousands of likes, shares, and comments one day. The next, they disappear into the void, barely reaching a fraction of your followers. This inconsistency can be incredibly frustrating, especially when creating valuable content. The culprit? Ever-changing social media algorithms. Social media platforms like Facebook, Instagram, Twitter, and TikTok are in a constant state of flux, tweaking their algorithms. These changes, while aimed at enhancing user experience, can significantly impact how your content is distributed and seen by your audience. Grasping the reasons behind these changes and their effects on your content visibility is the first step in empowering yourself to overcome algorithm frustration. Find out tomorrow…. Why Do Algorithms Change? #algorithmchanges #socialmediatips #contentcreation #socialmediastrategy #engagementboost #digitalmarketing #contentmarketing #socialmediagrowth #creatorcommunity #reachyouraudience
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Robert Da Costa 🟣
Have you ever felt like your agency is just another face in the crowded marketplace? It's easy to think you've found your niche, but the reality might be quite different. After years working with SME marketing agency owners, I've realised the true power of going deeper with your niche. Here's why it matters and how you can start fine-tuning your focus: 1. Get Specific: Instead of being a "digital marketing agency", dial it down to something like "a data-driven email marketing agency for B2B SaaS companies in the healthcare industry". The more specific you are, the easier it is for your ideal clients to find and value you. 2. Understand Your Audience: Develop detailed buyer personas that go beyond basic demographics. Know their pain points, challenges, and goals. This knowledge allows you to tailor your messaging to speak directly to their needs. 3. Amplify Your Expertise: Use content marketing and thought leadership to showcase your niche authority. Publish blogs, host webinars, and engage with industry events to position yourself as the go-to expert in your narrow field. In the end, it's not about becoming less relevant; it's about becoming indispensable to a specific group of clients who need exactly what you offer. #MarketingAgencies #BusinessGrowth #NicheMarketing #AgencyLife
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Stacy Eleczko🔅
This isn’t like those 𝘰𝘵𝘩𝘦𝘳 summits - where you’re overwhelmed with a gazillion sessions, no overarching theme, and you have to hand over your email address to every presenter just to join. You’re overwhelmed enough. That’s why there’s a limited number of speakers and each session is only about 30 minutes. And they’re available as private podcasts so you can listen to the ones that will grow your business. That's why speaking at Becky McCleery's Simplified Success for Solopreneurs Virtual Summit was an easy yes. A free event, full of honest, encouraging conversations - designed to help you build your business in a way that works for you. Join us to learn how to... 💗 price your offers 💗 use collaborative events & strategic partnerships 💗 build a powerful, profitable, authentic brand 💗 communicate with confidence 💗 turn 1 video into 17 pieces of content 💗 create a simple, sustainable marketing plan …and tons more. You’ll also get an invitation to a private networking session and a community dashboard so you can 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮𝗻𝗱 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗼𝘁𝗵𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿𝘀 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝘀𝘂𝗺𝗺𝗶𝘁. All sessions go live August 19th and will be available until August 31st. Save your spot (or get more info) using the link in the comments! 👇
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Alexandra Bracher
I loved what Abi Connick shared in her newsletter this week that I had to reshare it. "10 surefire ways to design your worst logo ever Tip 1: Poor Hierarchy To ensure your logo is not instantly recognisable, throw in a variety of different elements. Mix fonts, symbols, and random shapes to create a chaotic mess. The more cluttered, the better! This is a perfect way to generate confusion. Tip 2: Lack of Scalability Who cares if your logo doesn’t look good at different sizes? Scalability is for amateurs. Ignore how your design appears as a favicon or on a billboard. Whether it’s a microscopic smudge or an incomprehensible blob, scalability is overrated. Tip 3: Over Customise Pick a font and grab the pencil tool. Go wild with flourishes, swirls, and unnecessary details (that have no meaning to the brand). Clients pay for custom logos, so why should legibility be a priority? The more intricate and customised, the better! Tip 4: Make it Obvious Embrace clichés with open arms. For a café, design a logo featuring a coffee cup, steam, and maybe even a muffin for good measure. Who needs originality when you can be blatantly obvious? This will make sure everyone immediately knows what the business offers, leaving no room for imagination or intrigue. Tip 5: Add More Colours than you think Forget the wisdom of established brands that stick to a simple colour palette. Go all out with as many colours as possible. Bright neon green with deep red, alongside electric blue and hot pink. The goal is to grab attention. Subtlety is boring! (Having 10 colours makes it even better)!!! Tip 6: Follow Trends Ignore timeless design principles and jump on every fleeting trend. If minimalism is in, go for it. If gradients are hot next week, switch it up. Trend-hopping ensures your logo looks dated almost immediately, keeping it relevant for about five minutes. Tip 7: Make It Extremely Detailed Incorporate intricate illustrations and photographic elements. A logo should tell a story, right? Why not include an entire novel’s worth of imagery in one small space? The busier, the better! Fill every inch with detail, leaving no white space for the eye to rest. Tip 8: Overuse Effects Go crazy with drop shadows, bevels, embossing, and other effects. Layer them on until your logo is a gaudy mess. It’s not about subtlety, instead show off every tool in your design software. There’t not a chance your client will ask you ‘to make it pop’ with what you create!! Tip 9: Ignore Feedback Do what you want when it comes to designing logos. You know best! Ignore feedback from your clients. Your vision is perfect as it is (even if it doesn't match your clients vision). Tip 10: Copy Competitors Why bother coming up with something original when you can just copy your competitors? Mimic their designs closely, changing just enough to avoid legal trouble. This will make your logo blend in with the industry, ensuring it never stands out."
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Chance Marshall
It brings sweeeeet sweet relief to be handing over Self Space's marketing to an actual team that knows what they're doing. It's been 6 years of absolutely winging it: writing all content, making website edits, designing decks, putting comms together, setting up landing and event pages, and working it out as I've gone along. As a Founder, you find yourself cast in roles you didn't audition for. And sooner or later, you find brilliant people who can perform much better. You can now expect less spellos and more professionalism round here. I've now got a couple of weeks off (thank God!), and when I'm back I'll be shifting to different parts of the business: 👨🎨 Psychoeducation/service delivery 🌍 Strategy on UK, EU and US expansion plans 🤳 Digital community platform 🍽 Aaaand more supper clubs (working title: eat spaghetti to forgetti your regretti) — #mentalhealth #founder #startup
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