About
Award winning tech leader and Professor of Media, Strategy and Communications. Ex BBC, ex…
Articles by Kerensa
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Long Road Back
Long Road Back
Earlier today, I remembered a Christmas story I had written a few years ago. I dug it out and sat down with a cup of…
30 Comments -
10 million small steps
10 million small steps
Small steps can make a big difference, even when you are climbing a mountain. In life, it’s often the little steps that…
33 Comments -
Help me help a good cause?
Help me help a good cause?
This is one for #book lovers…. will you please help me help a good cause? I’ve been picked alongside some amazing…
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Making poverty history?
Making poverty history?
As the year draws to a close, I wanted to share a film I made at the BBC in 2005 about the Millennium Development…
1 Comment
Contributions
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Your team is facing financial constraints. How can you inspire them to think innovatively?
Rather than ‘embracing constraints’, I think it’s about asking the right questions, and encouraging everyone to look at the problem inside out, upside down, back to front. Ask: ✅ If we were ‘X’ brand/company - how would we solve this? ✅ What is the solution nobody would imagine we could come up with? ✅ If we were the world’s most talented people in our field - how would we solve this? ✅ What’s already on the market? How should we differentiate, and give customers what they really need/want? ✅ Do we need to solve this problem right here, right now? Is there something more important/fundamental to our business we should actually be focussing our efforts on?
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Your team is struggling with budget constraints for innovation. How can you keep them motivated and engaged?
I suggest: ✅ work hard to co-create stakeholder buy-in - without it there won’t be enough space for innovation to thrive ✅ support your teams to ensure your commercial model passes both feasibility and viability tests to build confidence and credibility ✅ encourage experimentation - true innovation only happens when you re-think the art of the possible
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Here's how you can showcase your worth to your employer for a promotion.
I recommend: 1. Tune into empathy to try to understand the perspectives, needs, drivers and success factors of all your stakeholders. From your boss to those who work for you to all the leaders and colleagues who are affected by your work. Make wise judgements as you balance all of these, and put effort into ‘fair process’ where you take time to help people understand how decisions are being reached. They may not agree with the outcome, but they will appreciate being part of the process. This goes a long way to being able to accept even the most challenging of circumstances. 2. Encourage a growth mindset and confident humility. Know your strengths but learn, and actively work on, your weaknesses. Be a learn-it-all and praise generously.
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How can you use EI to build a team that is more responsive to changing market conditions?
Emotional intelligence is vital for business but can be severely undervalued. ✅ However senior you are, have faith that you will benefit from adopting a growth mindset. It is a sign of strength to say ‘we’re changing what we’re doing’ when the circumstances or market conditions change. ✅ Inclusion is critical. Put in place the adjustments your teams need to fly. ✅ Make time to ask questions and seek out diverse perspectives of others. If your team feel listened to and valued, they will share subject matter insight with you to help you make the most effective decisions. ✅ Listen, listen, listen. Have the humility, self awareness and maturity to recognise you can learn from others. As Satya Nadella says - be a ‘learn-it-all’.
Activity
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It’s worth paying attention when Amazon’s ID lead says, “we are doubling down on digital credentials.” Link in the comments. It turns out that…
It’s worth paying attention when Amazon’s ID lead says, “we are doubling down on digital credentials.” Link in the comments. It turns out that…
Liked by Kerensa Jennings
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I’m delighted to share that I’m starting a new role with PA Consulting, providing strategic advice including on #innovation, #technology, #AI and…
I’m delighted to share that I’m starting a new role with PA Consulting, providing strategic advice including on #innovation, #technology, #AI and…
Liked by Kerensa Jennings
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What does it take to be a great director? At the IoD Guernsey Branch's November Breakfast, I'll be exploring how directors can enhance their own…
What does it take to be a great director? At the IoD Guernsey Branch's November Breakfast, I'll be exploring how directors can enhance their own…
Liked by Kerensa Jennings
Experience
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Education
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University of Oxford
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Activities and Societies: Edited Oxford University’s business economics society magazine Features Editor at student BBC Radio Oxford Editor, Hertford College magazine
I specialised in the Kinder und Hausmaerchen of the Brothers Grimm; absurdist theatre; renaissance poetry and medieval French. My thesis was titled 'Persecution and Revenge of the Innocents'.
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Licenses & Certifications
Publications
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Leveraging Data and AI to help make people’s lives better
Digital First
See publicationInterview including data science trends and challenges faced by women in technology.
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Seas of Snow
Unbound, Penguin, Projectis Publishing
See publicationFive star best selling psychological thriller.
“A rival to 'Wasp Factory'as the scariest book I've ever read”
“Powerful, unsettling and gripping. As you read you begin to realise that the author has plotted your route more meticulously than you could possibly have imagined through the narrative. And the end leaves you wondering how she did it. An important and brave book that forces you to reassess family and society in equal measure.”
“To say this is a powerfully written…Five star best selling psychological thriller.
“A rival to 'Wasp Factory'as the scariest book I've ever read”
“Powerful, unsettling and gripping. As you read you begin to realise that the author has plotted your route more meticulously than you could possibly have imagined through the narrative. And the end leaves you wondering how she did it. An important and brave book that forces you to reassess family and society in equal measure.”
“To say this is a powerfully written book is possibly not saying enough. Kerensa Jennings ventures to pitch-dark places in the human psyche in order to get under the skin of a psychopath.”
“This novel draws you in quickly to a dark closed community of poverty and abusive power. It is disturbing and gripping, at times an uncomfortable read, but always one where you want to know what comes next.”
“Heartbreaking story, beautifully written. It was impossible to put down, the best book I have read in years.”
“A crime thriller that is both gripping and moving. Jennings gives us both a poignant picture of innocence in pre & post WW2 Newcastle then shows it being stripped away for the children and those that love them. The literary flourishes run alongside moments of painful, moving pathos. Highly recommended.”
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1 person has recommended Kerensa
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Another weekend on and off LinkedIn and once again you guys have been utterly fantastic with my data scientist request! Thank god they are still out…
Another weekend on and off LinkedIn and once again you guys have been utterly fantastic with my data scientist request! Thank god they are still out…
Liked by Kerensa Jennings
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*help req’d* Am after a chat with a data scientist but (weird I know, being me!) I don’t seem to be able to find any in my immediate cast-about. If…
*help req’d* Am after a chat with a data scientist but (weird I know, being me!) I don’t seem to be able to find any in my immediate cast-about. If…
Liked by Kerensa Jennings
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Just sorting out #DLWeek and found the signed menu from the #AnnualLecture Dinner hosted by Samantha Niblett MP for French #AI leader Gilles Babinet…
Just sorting out #DLWeek and found the signed menu from the #AnnualLecture Dinner hosted by Samantha Niblett MP for French #AI leader Gilles Babinet…
Liked by Kerensa Jennings
Other similar profiles
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Craig Lawrence CBE
As long time advocate of the need for more joined up strategy making across Whitehall, and as the author of several books on strategy making (including a Government guide), I was very much looking forward to spending time this weekend reading the House of Commons Liaison Committee's report into 'Promoting national strategy', which was published last week. So far I've only had the chance to dip into it but three things already strike me: - The definition of strategy that it proposes is confusing and unhelpful. There are so many excellent definitions out there, including in Government documents like the Treasury's 'Green Book', RCDS' 'Getting Strategy Right (Enough)' and RCDS' 'Making Strategy Better', I have no idea why the committee felt the need to invent its own. And it's a 'camel' of a definition, clearly developed by a committee without the benefit of real expert input (see below). - None of the strategy experts I would have expected to see advising such an important inquiry seem to have been involved, except Lord Hennessy as the constitutional historian. I won't list them here but we have lots of Professors of Strategy in the UK and none seem to have contributed. - Little of the 'published written evidence', which informed the inquiry, appears to be focused on how strategy might be developed more effectively. Instead, most of it seems to be focused on admiring the problem and the consequences of the problem, rather than explaining how it might be addressed. This is a shame given there are already several excellent Government documents that consider this. I accept these are first thoughts - more to follow when I've had chance to have a 'proper' read - but this report is so important, it would be a great shame if the inquiry hadn't made the most of the abundant strategy making talent we have in this country. It's almost as if all the work done at places like RCDS to address exactly the same problem has been deliberately ignored - quite bizarre if it's true! #strategy #strategymaking #leadership #strategicplanning
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Emma (Em) V.
https://lnkd.in/epYiZqmp The music industry is progressing in some areas and failing in others. Will it be bands that independently make the efforts to change how gigs and festivals are run? Recent festivals have claimed efforts towards a greener experience, unfortunately much of this is greenwashing and a tick box exercise. With almost two decades (urgh) of working at festivals and events, small and large I have seen how many have paid experts and taken advice that appears to reduce the impact of the event on paper (recycled of course) but actually the end result has been more waste created! Massive Attack are making an effort will more follow suit? (I am ignoring the electric vehicles part as not up for that debate quite yet.) #music #gigs #festivals #venues
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James Rowlands
Landlords can boost the price of their properties and see growth in rental income through green retrofitting. For landlords EPC A and B rated properties attract a significant house price premium of 10.9%, compared to a similar property rated D (the most common rating). Landlords could also see a rental premium through green retrofitting, with A and B properties commanding a 7% rental income boost. The introduction of minimum energy efficient standards (MEES) appears to have had a sizeable influence on the property value BTL landlords attach to energy performance. Using data prior to MEES coming into force, the house price premium on an A or B-rated property was just 3.2% (£4,300) back in 2015, significantly less than the 2024 premium, with a C-rated property generating a very modest increase of 0.5% rather than 3.4% in 2024. With only 45 per cent of properties in the Private Rented Sector (PRS) having an above average energy performance rating of between A to C, The Mortgage Works is calling on the Government to support landlords meet their target by giving grants to improve properties that are the hardest to retrofit, as well as allowing all improvements made to increase the energy performance rating of rental properties to be tax deductible against rental income. This, alongside the boost to house price and rental income, would make it more financially beneficial for landlords, while also helping to reduce the energy bills for tenants and assisting the UK to reach its wider net-zero targets.
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