About
Award winning tech leader and Professor of Media, Strategy and Communications. Ex BBC, ex…
Articles by Kerensa
Contributions
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Your team is facing financial constraints. How can you inspire them to think innovatively?
Rather than ‘embracing constraints’, I think it’s about asking the right questions, and encouraging everyone to look at the problem inside out, upside down, back to front. Ask: ✅ If we were ‘X’ brand/company - how would we solve this? ✅ What is the solution nobody would imagine we could come up with? ✅ If we were the world’s most talented people in our field - how would we solve this? ✅ What’s already on the market? How should we differentiate, and give customers what they really need/want? ✅ Do we need to solve this problem right here, right now? Is there something more important/fundamental to our business we should actually be focussing our efforts on?
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Your team is struggling with budget constraints for innovation. How can you keep them motivated and engaged?
I suggest: ✅ work hard to co-create stakeholder buy-in - without it there won’t be enough space for innovation to thrive ✅ support your teams to ensure your commercial model passes both feasibility and viability tests to build confidence and credibility ✅ encourage experimentation - true innovation only happens when you re-think the art of the possible
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Here's how you can showcase your worth to your employer for a promotion.
I recommend: 1. Tune into empathy to try to understand the perspectives, needs, drivers and success factors of all your stakeholders. From your boss to those who work for you to all the leaders and colleagues who are affected by your work. Make wise judgements as you balance all of these, and put effort into ‘fair process’ where you take time to help people understand how decisions are being reached. They may not agree with the outcome, but they will appreciate being part of the process. This goes a long way to being able to accept even the most challenging of circumstances. 2. Encourage a growth mindset and confident humility. Know your strengths but learn, and actively work on, your weaknesses. Be a learn-it-all and praise generously.
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How can you use EI to build a team that is more responsive to changing market conditions?
Emotional intelligence is vital for business but can be severely undervalued. ✅ However senior you are, have faith that you will benefit from adopting a growth mindset. It is a sign of strength to say ‘we’re changing what we’re doing’ when the circumstances or market conditions change. ✅ Inclusion is critical. Put in place the adjustments your teams need to fly. ✅ Make time to ask questions and seek out diverse perspectives of others. If your team feel listened to and valued, they will share subject matter insight with you to help you make the most effective decisions. ✅ Listen, listen, listen. Have the humility, self awareness and maturity to recognise you can learn from others. As Satya Nadella says - be a ‘learn-it-all’.
Activity
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It’s worth paying attention when Amazon’s ID lead says, “we are doubling down on digital credentials.” Link in the comments. It turns out that…
It’s worth paying attention when Amazon’s ID lead says, “we are doubling down on digital credentials.” Link in the comments. It turns out that…
Liked by Kerensa Jennings
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I’m delighted to share that I’m starting a new role with PA Consulting, providing strategic advice including on #innovation, #technology, #AI and…
I’m delighted to share that I’m starting a new role with PA Consulting, providing strategic advice including on #innovation, #technology, #AI and…
Liked by Kerensa Jennings
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What does it take to be a great director? At the IoD Guernsey Branch's November Breakfast, I'll be exploring how directors can enhance their own…
What does it take to be a great director? At the IoD Guernsey Branch's November Breakfast, I'll be exploring how directors can enhance their own…
Liked by Kerensa Jennings
Experience
Education
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University of Oxford
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Activities and Societies: Edited Oxford University’s business economics society magazine Features Editor at student BBC Radio Oxford Editor, Hertford College magazine
I specialised in the Kinder und Hausmaerchen of the Brothers Grimm; absurdist theatre; renaissance poetry and medieval French. My thesis was titled 'Persecution and Revenge of the Innocents'.
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Licenses & Certifications
Publications
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Leveraging Data and AI to help make people’s lives better
Digital First
Interview including data science trends and challenges faced by women in technology.
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Seas of Snow
Unbound, Penguin, Projectis Publishing
Five star best selling psychological thriller.
“A rival to 'Wasp Factory'as the scariest book I've ever read”
“Powerful, unsettling and gripping. As you read you begin to realise that the author has plotted your route more meticulously than you could possibly have imagined through the narrative. And the end leaves you wondering how she did it. An important and brave book that forces you to reassess family and society in equal measure.”
“To say this is a powerfully written…Five star best selling psychological thriller.
“A rival to 'Wasp Factory'as the scariest book I've ever read”
“Powerful, unsettling and gripping. As you read you begin to realise that the author has plotted your route more meticulously than you could possibly have imagined through the narrative. And the end leaves you wondering how she did it. An important and brave book that forces you to reassess family and society in equal measure.”
“To say this is a powerfully written book is possibly not saying enough. Kerensa Jennings ventures to pitch-dark places in the human psyche in order to get under the skin of a psychopath.”
“This novel draws you in quickly to a dark closed community of poverty and abusive power. It is disturbing and gripping, at times an uncomfortable read, but always one where you want to know what comes next.”
“Heartbreaking story, beautifully written. It was impossible to put down, the best book I have read in years.”
“A crime thriller that is both gripping and moving. Jennings gives us both a poignant picture of innocence in pre & post WW2 Newcastle then shows it being stripped away for the children and those that love them. The literary flourishes run alongside moments of painful, moving pathos. Highly recommended.”
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1 person has recommended Kerensa
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Another weekend on and off LinkedIn and once again you guys have been utterly fantastic with my data scientist request! Thank god they are still out…
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*help req’d* Am after a chat with a data scientist but (weird I know, being me!) I don’t seem to be able to find any in my immediate cast-about. If…
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Just sorting out #DLWeek and found the signed menu from the #AnnualLecture Dinner hosted by Samantha Niblett MP for French #AI leader Gilles Babinet…
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