Karl Barker

At Cube3, we partnered IGT Gaming to tackle a significant challenge in their operations. IGT Gaming was facing inefficiencies in managing game assets, resulting in fragmented processes and delays in delivering assets to customers. Recognizing the need for improvement, IGT Gaming sought to create a new game asset management platform named 'Casino Lounge'. The goal was to seamlessly connect customers with a variety of in-game assets, such as characters and sound effects, to enhance user… Show more

At Cube3, we partnered IGT Gaming to tackle a significant challenge in their operations. IGT Gaming was facing inefficiencies in managing game assets, resulting in fragmented processes and delays in delivering assets to customers. Recognizing the need for improvement, IGT Gaming sought to create a new game asset management platform named 'Casino Lounge'. The goal was to seamlessly connect customers with a variety of in-game assets, such as characters and sound effects, to enhance user experience and drive game adoption.

Our solution involved building the Casino Lounge platform from the ground up, focusing on delivering an intuitive user experience for both internal teams and customers. Key features of the platform included a centralized asset repository for easy access and management, an intuitive user interface designed for effortless browsing and selection of assets, and customization options to tailor assets to specific requirements. Additionally, robust version control mechanisms ensured customers always had access to the latest versions of assets, while analytics and reporting capabilities provided valuable insights to optimize offerings and improve customer satisfaction.

The results were transformative. Casino Lounge streamlined asset management processes for IGT Gaming, significantly reducing time and effort required to deliver assets to customers. The user-friendly interface led to enhanced customer experience, resulting in higher satisfaction and engagement. Most importantly, the platform contributed to increased game adoption and revenue growth, earning positive feedback from customers for its simplicity, functionality, and effectiveness in managing game assets. Show less

Avail, an innovative transport recruitment app, approached Cube3 to develop a strong brand identity that would differentiate them from traditional recruitment methods and effectively convey their value proposition to their target audience.

Cube3 collaborated closely with Avail to develop a comprehensive brand strategy. The process involved conducting market research and competitor analysis, holding ideation workshops and brainstorming sessions, developing a new brand identity, creating… Show more

Avail, an innovative transport recruitment app, approached Cube3 to develop a strong brand identity that would differentiate them from traditional recruitment methods and effectively convey their value proposition to their target audience.

Cube3 collaborated closely with Avail to develop a comprehensive brand strategy. The process involved conducting market research and competitor analysis, holding ideation workshops and brainstorming sessions, developing a new brand identity, creating robust brand guidelines, and designing go-to-market assets.

The collaboration between Avail and Cube3 yielded impressive results. These included a compelling brand identity, robust brand guidelines, engaging go-to-market assets, and positive feedback from stakeholders and users.

The new brand identity reinforced Avail's position as an innovative leader in transport recruitment technology, effectively communicating their values, vision, and unique selling points to their target audience. Show less

The NHS' Technology Transformation Unit (TU) sought Cube3's support in developing a distinctive brand identity that would resonate with stakeholders across the healthcare industry.

Cube3 conducted research, interviewed stakeholders, and analyzed the healthcare industry. The agency facilitated brainstorming sessions with TU's leadership to generate new ideas and concepts.

Using the insights, Cube3 developed a comprehensive brand identity, including a name, logo, color palette… Show more

The NHS' Technology Transformation Unit (TU) sought Cube3's support in developing a distinctive brand identity that would resonate with stakeholders across the healthcare industry.

Cube3 conducted research, interviewed stakeholders, and analyzed the healthcare industry. The agency facilitated brainstorming sessions with TU's leadership to generate new ideas and concepts.

Using the insights, Cube3 developed a comprehensive brand identity, including a name, logo, color palette, typography, and visual elements. The team refined the identity to align with TU's values and objectives.

Cube3 created brand guidelines to maintain consistency across TU's communications. The agency also developed literature and collateral to support TU's brand launch and engagement efforts.

Collaborating with TU, Cube3 developed a go-to-market strategy, including internal launch events, stakeholder workshops, media outreach, and digital marketing campaigns.

The results were significant. TU successfully launched its new brand identity, establishing a strong presence within the NHS and healthcare industry. The brand guidelines provided direction for consistency, while engaging literature communicated TU's value proposition. The go-to-market strategy generated awareness and excitement around TU's brand, driving increased visibility and engagement. Show less