Jo Burford

An insightful read as always from Will Page in Music Business Worldwide (MBW) on the tricky festival landscape. ‘Consumers in the UK spent just over GBP £2bn on live music and £2bn on recorded music, taking the total spend in 2022 to £4.1bn. That was up by almost a billion on pre-lockdown 2019. Impressed? Now add another £700m in spend across 2023 – 10% growth in recorded and a reported 24% in live – and we’re soaring towards £5bn (£4.9bn, see below). Not only that, music’s share of consumers’ ‘recreational’ wallet in 2023 rose to 3.3%. In other words, music’s getting a bigger share of a fatter wallet.’ https://lnkd.in/ewGGvQ2B

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Transformation has been labelled as one of the key factors to staying relevant in the content and media industry. So in this week's episode of 'The Content & Media Matters' Podcast, we're fortunate enough to be joined by Chris Pulis the Chief Technology Officer at Globecast, who shared his advice for other leaders who want to guide their teams to new heights. In this episode, we also explored the industry’s growing talent issues, including the skills that new hires need to survive in a transforming industry. Be sure to check it out! The link is in the comments! #neuco

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Last night, Berfin and I went live on the BBC World Service radio! 🌍😳 Not something I ever expected, but a testament to the incredible journey we've been on with the Bower Fellowship and Google.org. This experience has been truly transformative, both personally and professionally. Here's what made it so special: 💚 Working with an incredible team, where everyone was deeply committed to the mission of creating a trash-free world. It was both truly inspiring, and the energy was contagious! 🤝 The Fellows were recruited from all sides of Google, including DeepMind, Cloud, and our Geo Sustainability team. We've been able to share and learn from each other and discuss directly with the people leading sustainability at Google. ♻️ We built a groundbreaking machine learning model that can recognize almost any everyday item and match it with local recycling instructions. There hasn't previously been a unified place for recycling information globally, but with Bower, there now is. It's been a privilege to be part of something so much bigger than myself. I'm proud of what we've accomplished and excited to see the impact Bower will have on the world. 🌱🌎 Bower is now available, wherever you live. Help us further develop the solution, and in turn give better recycling advice everywhere, by actively using the app and giving us feedback. Oh, and here is the podcast version of what is now live on the BBC World Service. You'll hear us from 10:30: https://lnkd.in/ek3Y3JW6 #Bower #Google #BBC #Sustainability #Recycling #MachineLearning #AI

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🐾 Black Friday Chaos? Not at www.petshop.co.uk 🐾 Here are more customer stories that went to different levels at Wayflyer we rise by lifting others. Thanks to our partners at Wayflyer, we’ve mastered the art of cash flow wizardry! 🧙‍♂️💰 This Black Friday, we're ready to fetch every opportunity without a hitch. #Challenge: Cash flow crunch during peak sales 🐶😬 #Solution: Wayflyer’s cash flow magic 🪄 #Result: Pawsome deals and smooth sailing! 🐾🚀 https://lnkd.in/eBfC9QAW Here’s to a tail-waggingly successful Black Friday! #BlackFriday #Petshop #Wayflyer #CashFlowMagic #BusinessGrowth #Partnership

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On November 7th, I'll be speaking at Brands&Culture in London - alongside some brilliant people I know, and some brilliant people I'm looking forward to meeting. The event is going to interrogate how brands can make and define culture - with content from me and 20 other folks who are prioritising culturally relevant and resonant marketing to drive both brand and business impact. My talk is going to be about "Earning not Chasing Cultural Influence. How to Shape Rather than Attach Brands to Culture." It's taking place at Ministry of Sound (SE1) which I'm excited to go back to after many, many years. I hope to see you there. X Register at https://lnkd.in/eT4fDdKF, and use the code BC346 for a 35% discount 🎟️ Here's some of the other excellent content: Emilie Rose Global Director of Cultural Marketing, Europe, Adidas on How to Align Creative Effectiveness with Culture-led Marketing Tom Rainsford Chief Marketing Officer, Beavertown Brewery Perla Bloom Global Comms Planning, Expedia Beth Bentley Co-Founder, Tomorrowism Charlotte Langley Chief Customer Officer, Bloom & Wild with Five Hot Takes - What the F *CK is Culture? Kenny Annan-Jonathan Creative Director, Crystal Palace FC on Shapers, Creators and Unlikely Culture 'Makers' - What's Next? Natalie Lee-Joe Head of Brand, Marketing and Community, DELLI Lars Silberbauer Chief Marketing Officer, Nokia Phones Nneoma Ulu Cultural Partnership Director, Bacardi Martini on How to Make Cultural Relevance and Curiosity a Critical Marketing Capability Katie Jackson Chief Marketing Officer, Channel4 on Impact & Society: Carbon Skid Marks Case study Filip Nilsson Executive Creative Director, Oatly on What's Next for the Plant-Based Milk Brand That Couldn't Keep Up with Demand? Aaron Cole Chief Marketing & Growth Officer, AA-X Leila Fataar Founder, Platform13 in conversation about Culture is NOT (JUST) A Marketing Issue: Cultural Impact as a Business Imperative Katy Lubin VP Brand, Lyst on It All Starts with Insight: Why Cultural Intelligence and Listening is the Basis of all Good Comms

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It might be crude or even rude what I am about to say but if you do not live to serve in any capacity you don’t serve to live. I agree to with most of the main focus of this post. Truly helping others is the best business you can do.

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