James Cooper

We're UK Digital Growth Awards finalists 🎉✨ Our CRO team has been shortlisted for the Best use of Conversion Optimisation with @ageasuk! Fingers crossed for the results later this month 😁 Read more about our nomination and the impactful project https://hubs.li/Q02zqpkW0 #UKDGAwards #performance #conversionoptimisation #digitalmarketingagency #marketing #digitalmarketing

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Great to read a good news story on the ‘Relentless rise of Secondhand’ by Richard Milne in the Financial Times this weekend. Some of my takeaways: - big brands are entering second hand (SH) as it is growing at a much faster rate than new. Sales increasing 125% in 5 years (Bain & co). Either entering through peer to peer (Vinted model e.g IKEA) or reverse logistics (LEGO) - More than 40% of the youngest consumers buy a SH product at least every few months - Strong customer retention tool for big brands to re-engage their shoppers - Charity shops sadly suffering with lower quality donations - Second hand is still a drop in the ocean to where it will be - mindsets need to shift to think second first - Peer to peer can lead to potential fraud and issues with authenticity - The non peer to peer route means companies need to understand reverse logistics - Secondhand not likely to let up any time soon due to sustainability goals and revenue opportunities The link for full read: https://lnkd.in/euQCUmp5

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🐾 Black Friday Chaos? Not at www.petshop.co.uk 🐾 Here are more customer stories that went to different levels at Wayflyer we rise by lifting others. Thanks to our partners at Wayflyer, we’ve mastered the art of cash flow wizardry! 🧙‍♂️💰 This Black Friday, we're ready to fetch every opportunity without a hitch. #Challenge: Cash flow crunch during peak sales 🐶😬 #Solution: Wayflyer’s cash flow magic 🪄 #Result: Pawsome deals and smooth sailing! 🐾🚀 https://lnkd.in/eBfC9QAW Here’s to a tail-waggingly successful Black Friday! #BlackFriday #Petshop #Wayflyer #CashFlowMagic #BusinessGrowth #Partnership

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