James Brooke

“James possesses extensive knowledge of MACH (Microservices-based, API-first, Cloud-native, and Headless) within the retail eCommerce ecosystem and understands how vital a Digital Experience Platform is for the brands within it. He knows first-hand how to orchestrate a successful business, knowing when to pivot and when to hold steady during challenging times. He also has an acute sense of prioritisation, recognising when to sacrifice nice-to-haves for critical roadmap initiatives. As a natural leader, James always goes above and beyond to ensure his team is optimally positioned to deliver exceptional customer results. James has demonstrated an aptitude for anticipating emerging technological developments and proactively strategising for the future. His ability to think ahead and perceive potential trends around the corner has been invaluable in identifying opportunities for growth and innovation for both the business and its customers. Beyond his professional acumen, James is a person of strong values, great humour, and an unparalleled ability to foster positive relationships in the workplace. His drive and passion for making meaningful connections with others have been instrumental in the success and continued growth of Amplience.”

“I had the pleasure of working with James over the past 7 years as my team transitioned to a headless CMS implementation. From the start, James led his team with a business and customer first mindset. He intently listened to the business problems in how we wanted to manage content and spent hours working through solutions. Beyond the implementation and RFP process, James consistently showed up wanting to test, learn and push the CMS solution to continue to innovate on business and customer needs. James proactively set up meetings, working sessions, and roadmap reviews to make sure his product was truly fulfilling the customer expectations and more. James was invested in building a platform that was unmatched and unlike any other and he succeeded. I have so much respect for the way James built his company with a consistent customer-first approach.”