James Bloor

The difference between making the data look good, vs driving the right business outcomes. Something I have always focussed on and our team focuses on is: whats the business outcome we are trying to achieve and not how do we make the platforms look good...it determines your set up, measurement and overall strategy. Barry Hott gives his take on how to set your creative, media buying and landing pages up for driving the right business outcomes. Listen to the full episode, available on Spotify, Apple and YouTube via the link in the comments. Covered in the episode 👇 - How to win with social media ads in 2024 - The Media buying : creative strategy set up for success - Why media buyers shouldn’t wear the finance hat - Organic social and the role it plays in growth marketing - The interplay between Brand & Performance marketing - Why and how marketing should influence product development - The differences for growth teams being agency side / brand side - The ultimate conversion funnel for ecommerce growth

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3 Comments

What's the objective for your sport & its strategy to deliver? The UK 2012 Olympics had spin-off benefits to market the UK; the feel-good in the nation, & the changes in attitudes to diversity & inclusion, particularly through the para-Olympics, were exceptional. Though, we’ve gone backward in many of those in the UK. However, the London Olympics said its primary objective was to have more young people participate in Sport. Except for cycling, it didn’t happen.   Does Wimbledon grow participation in Tennis in the UK? It feels like the biggest & most distinctly branded slam – home of strawberries & cream, a strict white dress code & perfect grass courts. It’s cool & trendy. Sponsors, like Rolex & Lanson Champagne, exude aspiration and luxury. The tech companies like IBM & Vodafone attach themselves & bring in hefty sponsor fees.  Wimbledon takes in probably more than £300m in rights & income. Wimbledon is a listed event in the UK, so it has to be on a free-to air broadcaster. That should ensure mass exposure for tennis. Wimbledon has done a brilliant job of increasing exposure via social media. According to Comscore, in 2024, social media activity related to Wimbledon generated 190 million total actions, up from 159 million in 2023. This is an engagement increase of 31 million actions year-on-year. This awareness and an ever-increasing amount of money made from Wimbledon is then primarily passed on to the Lawn Tennis Association. The LTA’s mission is to “Grow tennis by making it welcoming, enjoyable & inspiring to everyone.” Now look at the growth from Statista's chart on the participation of those playing twice a month. From 2016 to 2023, it's essentially flat. Yes, kicking in after COVID, there was a surge. The Raducanu effect after her US Open win helped, so there was a mini-boom in 2022, going from 3.3 million to 4.7 million saying they played during the year.  But a sport can't attach its hope for growth to a star player. Tennis in the UK remains a sport with funding that hasn’t cracked its plan for sustained growth. Still, less than 1 million people in the UK play tennis twice a month. The LTA spends £113.7m on tennis each year, which is more than £100 per player.  Yet, tennis has the most significant opportunity to increase participation. Paddle ball is the world’s fastest-growing sport. It’s a racket sport played in doubles on an enclosed court. The question for the LTA is whether it has the strategic bravery to change the game & use Paddleball to increase participation. Chasing money is what many sports & their governing bodies seem to be about. The Football World Cup in Qatar is one of many cases in point. Many of those in high-paying jobs in sports would fail if they were judged by the objectives to increase participation & the plan & ideas to deliver it. Professional sports people know a goal without a plan is just a wish—time for our sports bodies to play the same game. #sport #olympics #tennis

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Seeblue is growing quickly, so I talk to and interview a lot of people. And I’m seeing some interesting trends. Two sides of the same coin in fact. In the left corner we have…The Great Exodus from Slipper Central 👀, with a yearning to return to the office. Why? 70% of learning is ‘on the job’. If you want to hear how to handle a tricky conversation, listen to someone more experienced and brilliant at it, doing it in the seat next to you. And in the right corner we have…The Great Exodus from companies demanding a return to the office. The issue isn’t the office itself, it’s the location. If you’re local – no problem. Slippers happily left at home, at least a few days a week. But if you were hired during COVID and live 1.5 hours away...not so great. There is a lot of talent in the market right now, moving for one of these two reasons. If you are one of them, then please check us out. We have various roles coming up across #ClientServices, #Strategy and #Studio and we want to hear from you if you’re hungry for a new challenge. #recruitment #agencygrowth

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5 Comments

Let your clients do your marketing for you…. The best marketing you can do is to do a great job and deliver value. Delighted to wake up to this review from Matt Pugh of Hägen Wolf today. Love the “no-nonsense, pragmatic approach is the perfect fit for owner-managers!” bit. Thank you Matt. ----- 🔥 I'm Gary King, I help frustrated business owners to stop dithering & take the next vital steps to gaining greater focus, clarity & results. Ring my 🔔 for more tips, tools and stories to help you on your business journey. #SmallBusiness #BusinessMentoring #BusinessPlanning #2024goals #backtobasics #DontBeYourExcuse #SoundingBoard #AccountabilityPartner #TeamTendo #TakeAction #GetResults #KeepItSimple #JFDI #SME Tendo Ltd 💜💙🖤

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In need of some funding for your small business? These grants should give you a boost, wherever you're based in the UK UPDATED: Securing grants for your small business or start-up is a constant challenge – but there is help available. Here, we have rounded up a comprehensive list of grants from all over the UK. These funds are available to SME businesses either within a specified local authority, defined as having fewer than 250 employees or with a turnover of less than £45,000 and a balance sheet totalling less than £39,000. You will see that many of the funding opportunities are often based on a specific location or sector, or ring-fenced for a certain part of a business, like job creation or making eco-friendly changes. But we explain each grant with the information needed to see if it can apply to your project. Grants can sometimes be combined with other forms of funding, such as banks, grant makers, crowdfunding platforms and other lenders. In fact, we have teamed up with FundingOptions.com to help you find the right finance for your business. You can find their page here. Links to each grant can be found in the numbered headings. Please note that due to events in recent years, some of the original grants are no longer available or have been paused. Where possible, these grants have been replaced. https://lnkd.in/edgcd8zj

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I heard it again today. A good 30% of enquiries coming into a business (in this case finance) go un-contacted. They filled in the website form and then never pickup the follow up call. Classic ghosting. Big problem.... easy fix. Smart CMOs are all over this new AI solution and are reaping the rewards. DM for details. #marketingtips #marketing #leads #leadgen #coldleads #crm #databasereactivation #ai #voiceAI #sms #smsmarketing #outreach #deadlead #crmnurture #sales #salestips #prospecting

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Many businesses overlook the value of existing research, rushing to commission new studies instead. Here’s why you should leverage the insights you already have: ▪️ Cost Efficiency: Utilising existing data can save significant research costs. ▪️ Actionable Insights: Previous research often contains valuable insights that can be immediately applied. ▪️ Trend Analysis: Existing data allows for the analysis of trends over time, providing deeper insights. Before commissioning new research, thoroughly analyse your current data to uncover hidden gems that can inform your strategies. For more on maximising existing research, check out the full article below and don’t forget to share your thoughts! https://lnkd.in/epc9itNb #onlinebusiness #research

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