James Murray

Big news out last week if you missed it! I’m very excited to be announcing the next stage in PA’s evolution – as Pixel Artworks proudly becomes a founding company of the new creative group called Further A brief history - or for some of you a reminder. 19 years, inspired by a projection of the Union Jack on Buckingham Palace, I set out to light up London, one building at a time, as a one man band called Projection Advertising. Over the years PA grew, and we led this emergent industry from the dimly-lit days of designing gobos….to replacing them with some of the first digital projectors…and onto the creation of the first 3d projection mapping show in the UK on Waterloo Station. As the years rolled on we added many more world firsts to our name, from the first televised projection mapping show, to the first live streamed show, the world’s largest projection show…the world’s brightest etc. In more recent years we began turning our creative minds to crafting content and experiences leveraging every type of light and pixel-based technology. And now we’re leading the way towards an era of AR-controlled experiences, fully immersive digital twins and real-time AI-powered interactive experiences. The future of this now establish industry could not look brighter. From Projection Advertising to Projection Artworks and more recently to the Pixel Artworks we are today…our story is one of relentless ambition, creativity and technical innovation in a continually changing world. The formation of Further marks the start of the next stage in our evolution. I couldn’t be more excited to begin this journey by joining forces with the amazing teams at DesignStudio and Analog Studio backed by Waterland Private Equity. We’re building out a new type of creative group, one designed for a differnet future. A world where creativity has no limits. I will continue to manage and lead Pixel Artworks as we develop our offer globally whilst as a group, we will chart a new future looking a little ‘Further’ ahead. We’ve always been looking for amazing talent to join us and bold clients to work with. Now we’re also on the look out for founder-led teams to join us on our journey. #Further #dubai #sydney #newyork #london

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The power of sound. An often overlooked distinctive asset, but research from Ipos Views supports that sound is one of the most effective drivers of brand growth through increasing brand recognition. I believe many marketers hear the word *sound* and instantly think *jingles*. Who can blame them, we all have our favourites, but the world of sound offers a wide range of possibilities, from cuing category entry points to reinforcing reasons to believe. Could a tummy rumble cue lunch? Could a sharp knife scrap across a crispy texture reinforce a RTB? Note to self: don't write content close to lunchtime. As with all distinctive assets, they need to be carefully managed and measured with sensitivity but I would encourage those who have historic vibrations to get them out for a test drive. #sonicbranding #distinctiveassets #Ehrenberg-Bass

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Fab article in the The Drum from Ian Flynn the ECD of RocketMill AI and the future of creative. read here 👇 https://lnkd.in/eFGNxhbW

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Deconstructing the anatomy of content strategy with Clearleft Co founder Richard Rutter and Head of Experience Design Chris How. We are increasingly finding that without a robust and clearly understood content strategy, clients are struggling to deliver optimal outcomes for their users. This seems especially pertinent for the b2b manufacturing, biopharma and education sectors. Is this your experience? Keen to find out if content strategy ( and use of emerging tools) is becoming more of a priority in other sectors?

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The metaverse is increasingly viewed as the next frontier of the internet, transforming from a conceptual vision to a tangible reality. It's set to transform interaction, work, and play with immersive digital environments powered by AR, VR, and blockchain. It revolutionizes industries: virtual real estate markets, digital fashion, enhanced remote work with virtual offices, and engaging virtual classrooms. Entertainment is embracing the metaverse as well, with immersive concerts, sporting events, and social gatherings, bringing people together globally. The metaverse holds the potential to create new economic opportunities, foster creativity, and enhance our daily lives, making it the future of digital interaction. Are you on board yet? #Metaverse #DigitalTransformation #VirtualReality #FutureOfWork #AR

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To understand deeply how and when brands should use humour, listen this podcast:

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