Jack Maddalena 📍

When it comes to marketing quality is better than quantity and automating your current marketing strategy to save time by purposing the content into different formates, video, audio and text. Taking a step further and personalise the content for a specific audience creates higher value for specific search terms. What I mean by that is each audience member might have a different knowledge base of the area or pain point so broad and niche search terms can help optimise reach to your buyer.

Firstly, create a very clear value proposition. This is crucial. Initially, test this value prop by placing it on a website, but only above the fold. If your ideal customer persona understands what you do, it’s clear enough. If not, try again. Write a cold email and see if you can book calls with clients and put them through the sales pipeline. Keep testing the sales deck and cold email steps in the pipeline until you make a sale and receive feedback. If there are no sales, record every call or email, list all the questions customers keep asking, and incorporate the answers into the pipeline. Goal is to tweak the value prop until you feel that you’re no longer selling but rather providing solutions to their problems, you’re on gold.

Leadership is about trust and empowerment, more than hitting numbers. Set clear goals, provide a ‘North Star’, and let the team take ownership. It’s about valuing each member, fostering resilience, and encouraging excellence. Good leaders connect personally, using emotional intelligence for stronger bonds. By advocating for trust, continuous learning, and prioritizing the human element, we build a united, committed team. Recognizing individual responsibility, we create experts in their fields, forming a knowledge-rich community. The key is to let the best ideas lead, ensuring innovation and excellence drive us forward.