Holly Cliffin

The dust is settling on a Cannes Lions International Festival of Creativity that was a roaring success for the PR industry, and our annual Cannes Decoded report – your guide to the key moments and conversations that shaped the event and the work in 2024 – is now live.   Download your copy using the link below 👇 #Canneslions2024 #CannesDecoded2024 #DoingBusinessBetter

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In today’s fast-paced digital landscape, brands must go beyond the ordinary to truly stand out. Havas Media Network UK's new Group Head of Strategy, Emily Fairhead-keen, re-explores the concept of a ‘superhuman’ brand in her latest opinion piece for The Drum, 10 years on from her standout paper 'The Future of Brands is Superhuman', emphasising the importance of leveraging technology, empathy, and innovation to create exceptional customer experiences. Emily highlights that brands must prioritise genuine connections with their audience, understanding their needs and emotions. Utilising AI and data analytics to personalise and enhance customer interactions is crucial. Additionally, consumers are increasingly valuing brands that are socially responsible and environmentally conscious. The ability to quickly adapt to market changes and consumer trends is also essential. As we move forward, Emily suggests that the brands which will thrive are those that can seamlessly blend human touch with technological prowess. So let’s embrace the future and strive to be ‘superhuman’ in our brand strategies💡✨ Read the full piece in The Drum: https://lnkd.in/dSB8TG3P #Superhuman #BrandStrategy #Innovation #CustomerExperience #MarketingTrends

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