Henry Marshall

SEO insight: Over 50% of keywords used are four words or longer. Tailoring to long-tail searches can be your gateway to better visibility and conversions. #UKBusiness #LongTailStrategy www.ruddledigital.co.uk

1

A technology platform and its ability to mould and flex around your ecosystem is vital but the people and team around it is what really makes the solution deliver truly great outcomes! At XCM we really get into the hearts and minds of our clients people and their customers to help them be the best they can be!! 🚀👍❤️ #horizoncdp #datascience #heartsandminds 👊

30

2 Comments

ICYMI, I 'did' a blog earlier in the week looking at the relationship between data and creativity, maybe in part inspired by Tony Yeboah... Take a look, and let me know your top tips for data creativity! #mrx #makingthedifference #data https://lnkd.in/ev6TRsdG

7

This is an exciting moment… There’s a growing consensus that commercial effectiveness should be central to how we measure the impact of marketing. Brand Opus suggest in their summary of Cannes Lions 2024  that “commercial effectiveness has made a return to holy grail status” https://lnkd.in/eDRzYPaq Building on the approach outlined by Jenni Romaniuk in her brilliant book ‘Better Brand Health’ the following slides show how to link brand metrics to business outcomes.  #commercialeffectiveness #brandhealth #mentalavailability

12

Key trends shaping email performance in 2024. The DMA (Data & Marketing Association) UK Benchmarking report is now out. And for the first time launched with a summary and context of findings from Ian Gibbs as well as a really interesting panel discussion. ▶ B2B delivery rates have plummeted ▶ Open rates have a 'new normal' average with the impact of Apple's MPP ▶ B2C click rates have increased with utilities showing a significant spike As a member of the research hub for the Email Council, it's great to see this work published - and always nice to see your considerations agreed with by fellow members. To get a copy of the report go to dma(dot)org(dot)uk/research _________ 📧 Email is easy. Great email isn't 🏆 I help double CRM performance for brands (and their agencies) YoY ✔ Follow me to find out how

7