Haley Eiser

A few months ago, our GenAI marketing pilots uncovered some impressive results - reduced concept development time, improved idea quality, faster localizing of adverts. In my piece in Fortune, I explain how these efficiencies will free up time for Reckitt marketers to focus on the strategic, creative, and most productive elements of their role.   And with its potential to make many roles much more meaningful and fulfilling, it’s not just marketing departments who can benefit from GenAI.  It is energizing for teams - and the individuals they are made of - to enhance their own skills at work and feel they are futureproofing themselves for tomorrow’s economy. GenAI is one powerful tool to do that. Read more here: https://lnkd.in/e_r9g6Gx #GenAI #ValueCreation #EmergingTech #Innovation #FutureOfWork #WeAreReckitt

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At almost every turn, brands are highlighting their AI capabilities. The latest Harvard Business School podcast on AI offers a fresh perspective on its true impact for businesses. AI won't single-handedly fuel long-term exponential growth. It serves to enhance operational efficiency, but the real growth driver lies in delivering unique value to consumers. Check out the podcast to delve deeper into why AI alone isn't sufficient to outperform the competition: https://lnkd.in/gjWc4Rdc

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It’s ok to feel like this at the moment. It’s not age, the industry demands you are across the newest and most effective way to connect with people effectively. Marketing, comms, creative and media is in a bit of an identity crisis. And when that happens, you put on different things to see what works. INSERT - AI is the future, influencers should capture 8% of total ad spend, sponsorship isn’t right (Toyota stopping Olympics post Paris), use EX as your next campaign, and advantage everything. Australia’s ad spend is recovering slower compared to the US and Europe. It’s a good thing. This is the time to question everything we are doing. Ask these sorts of questions. “Will this actually work” “Could this money be better spent in the business” “If I don’t spend this money, what will happen”

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The launch of the Omni™ marks a significant step forward in our mission. This evidence-based resource champions #TobaccoHarmReduction, offering smokers a chance to switch to better alternatives. Tobacco Harm Reduction is a public health opportunity we can't ignore. The Omni™ aims to spark crucial dialogue with scientists, policymakers, and the wider community. We understand some may be skeptical, but the Omni™ underscores our commitment to science and open conversation. The Omni™ is available to download: https://lnkd.in/eQJFsx_w ⏩ Forward Thinking ⏩ For a Smokeless World  #OmniLaunch #SmokelessWorld #ABetterTomorrow

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