Chris Donnelly

The average business owner can earn more... ...from a content strategy that converts. They just need some planning, constraints, and sweat equity. 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝘁𝗮𝗿𝘁: Start an email list. Publish content on owned platforms like your website. Publish content on earned platforms like LinkedIn. Have 5-10 conversations a day with new followers or readers. Ask them to join your email list. Write and send a daily email. Make offers to subscribers. That's it! While the steps are quick to read, they require some sweat equity. But all good things lead to more conversions. 𝗗𝗠 𝗶𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗵𝗲𝗹𝗽.

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How I extract My prospects' valid emails in under 3 min (7 steps I follow) 👇 #1 Search for leads on Sales Navigator (using the filters) #2 Install the Scalelist Extension (on www.scalelist.com) #3 An “Export leads” button has appeared #4 Export your leads’ search into Scalelist #5 Find your CSV list on Scalelist.com #6 Get your prospects’ data with emails #7 The Data you get: - Sales nav URL - Linkedin URL - First name / Last name - Title - Company name - Company size - Industry - Location - If account is premium - Website - Email when found - Verification status (valid, risky...) - Phone number Good prospects’ data is the foundation of outreach. PS: For the purpose of the video I shared the process on 30 leads. However, you can do it on~ 2,500 leads/ day.

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3 Methods I use to book qualified inbound leads: 1. LFT Analysis: Laser-Focused Targeting, pinpoint the exact decision-makers who need your software. Market Demand ICP's Pain Point Exact behaviour analysis Hyper niched data mapping (If you're a decision maker yourself you surely know how fast this makes the whole process.) 2. Personalized Outreach: Those days are long gone where personalising 'first name' is considered as "Personalization". Focus on crafting messages that resonate and build real connections. (Us custom Al solution to scale this) 3. Tracking and Conversion: You go through all this hardship and when the leads finally shows the hand, you just let them go?! Tell me does this makes any sense? Still this the biggest obstacle for most b2b outbound campaigns. 🔑 Keep the conversation going until the lead is ready to engage. This is exactly system that is use to fill my clients pipeline with high-quality leads. No fluff, pure results. Dm "Now" to know how your SaaS could benefit with our systems.

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Ideal Customer Profile for B2B Companies: the 7-step guide & templates. 1. Market Segmentation ICP is a list of attributes that your BEST customers from a SPECIFIC market segment have in common. And here’s the most common mistake B2B companies make: blending data from different segments. As a result, they end up with:  - Broad ICP - Spray-and-pray targeting - One-size-fits-all positioning with no differentiation 2. Identify your best customers and capture their firmographics criteria Identify the top 20% of customers responsible for 80% of your revenue. Then, identify common firmographics and technographics criteria. 3. Win-loss deal analysis and account (dis)qualification criteria When selling 6 figure deals, you cannot afford to spend 9-18 months chasing a customer with a 10% chance of closing. That's the role of account qualification in disqualification criteria. Study:  - Largest and fastest won deals, and identify the common patterns (e.g. low margins, do multicurrency exports).  - Largest lost deals to identify red flags, criteria that can make you loose a deal even if they're a perfect ICP fit (e.g. CFO with 2 year tenure) 4. Define and enrich the buying committee The biggest difference between B2B and B2C is the buying committee (multiple people who are influencing the deal). Here is how to identify them: - Check CRM contacts from top deals  - Talk to sales and ask who their main contact was, the other people they spoke with, and people mentioned - Ask your customers about who was involved, or asked for a feedback 5. Analyze the buying process Define the buying triggers, and WHERE, HOW and WHY your best customers learn, discover, evaluate and buy solutions like yours. 6. Deep-dive customer interviews Ask them about:  - Buying triggers - Research process - Decision making process, their purchase criteria, and why they chose you over competitors - Value they got from your product - Where they hang out and learn 7. Summarize all your findings Combine the data and fill in the ICP template. Next, present the ICP to senior leadership and sales, and get an alignment on it. --- An actionable ICP should help you answer these questions: - How do we replicate our best deals?  - How do we build a target account & buyer list?  - What do we need to know about them to create relevant content & messaging?  - How can we stack the odds in our favor that we are marketing to the top tier accounts that we are more likely to win and retain over the long time? - How can we can market and sell to them the way they actually buy? If you want to see this framework in action, join Andrei Zinkevich a new episode of Full-Funnel Live. P.S. We'll also share a few of our ICP templates, and more info about the upcoming ICP deep dive. #b2bmarketing 

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Ecom owners have it all wrong... When results are bad they blame the agency, hire a new one and repeat the cycle. They always thunk it's the marketing that's not good enough. That the next agency will come and magically solve it. The TRUTH is, most good marketing agencies aren't unique - they can all do pretty much the same thing (I'm not included fake agencies who know nothing about marketing and just brought a course online). There are 1000s of good agencies BUT there are very few good ecommerce brands. The problem (most times) is not that you have a bad hook or bad creatives...it's that you have a bad business. Your product doesn't have market fit. Or if it does you don't know what market it fits in, you haven't understood your audience properly. Before firing your ad agency here's a simple question for you.... When was the last time you sent out a customer survey to understand WHO your customers are and WHY they buy from you? When was the last time you studied your customer journey and mapped out thier SKU buying history? What does your LTV look like and what drives it? If you don't know the answer, the problem isn't the last 5 agencies you've used. It's you. And no agency will save you.

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Here’s a quick guide to SEO Optimize your YouTube channel. As this isn't as important as it used to be, it can get you an extra 10-20% views. Keyword Research: Use tools like TubeBuddy’s Keyword Explorer to find 7-10 high-scoring keywords (70 ). Strategic Placement: Sprinkle these keywords across your channel's description, backend settings, video titles, playlists, and video descriptions. Natural Integration: Ensure the keywords fit naturally into the content. Consistent application of these steps can significantly boost your channel's ranking on both Google and YouTube searches.

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𝗡𝗲𝘄 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱! 🔍 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸: Prioritises posts in Groups and Events as they’re why people visit Facebook daily. 📸 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: Your content can now appear in more users' main feeds, even if they don’t follow you. Focus on getting engagement from your core followers to boost visibility. 📹 𝗧𝗶𝗸𝗧𝗼𝗸: Watching a video from start to finish is now a key indicator of interest. Quality content that keeps viewers watching will rank higher. 📌 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁: Spammy pins are downgraded. Quality over quantity, pin less but focus on newer, higher-quality content. Adapt to these changes and watch your engagement blow up!

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