Devonne S.

With Internal communications there is a tendency to over communicate and sometimes colleagues might not necessarily feel the much needed impact of key comms, strategy changes etc. Wrap up key messaging with an informal, not over stylised video and voice notes can also be powerful!

Yes, I think Roxhill is a great media database. Most media analysis tools will include a database so you don't have to double-up. Also LinkedIn and Twitter is a great way of connecting with journalists who often do shout-outs for support on stories.

Great question. Smashing a campaign for a brand is all about audience attraction. There will potentially be various audiences and or verticals that you are trying to reach as a brand/PR so know them all - know them inside out. What do they read, when, how do they consume content and how can you impact every part of the decision making process through invisible PR.

Great guidance. I think it could be easy to get bogged down in legal red tape with multiple messaging. For me it's: Say it once, say it simply, say it right, say how you're going to fix it, say what is coming next and share the messaging across the desired platforms. Monitor the noise and if you need to say it again. Look what your audience needs clarity on and repeat your message. Monitor and pray 🌞

Agree that not all PR tools are equal and the same can be said for client goals and budget. Ask ourselves what is the no.1 business objective/goal of our client and then build a clean and innovative strategy around that one thing.

When it comes to communicating progress and strategy to other teams, it can be useful to tailor the delivery to the specific team. Product teams will often enjoy a more indepth approach so maybe a virtual or in-person lunch and learn. C-suite will want something short and snappy so a few bullets via Slack. Ask your audience how they want to be served!