Debbie Oates

This morning we published the IPA #BellwetherReport into marketing spend intentions and financial confidence. The Q2 2024 survey sees UK marketing budget growth hit a decade high as economic conditions improve. Key points from the survey: * After a challenging few years, UK companies gear up for growth as marketing budgets see strongest upward revision since Q1 2014 * Upward revisions to budgets recorded in every main category, with events continuing to lead growth * Company-own financial prospects at most positive in nearly three years as mood amongst businesses improves Commenting IPA Director General Paul Bainsfair said: "In line with the brightening economy, decreasing levels of inflation and a new Government, this quarter’s Bellwether Report reveals real vim and vigour regarding UK companies’ marketing spend intentions. As we know, advertising is a lever for growth for companies and so it is great to see them capitalising on these developments. "While we welcome this positivity, it is worth noting that while inflation levels have come down, this hasn’t yet translated into prices, and as such strains on many household finances prevail. This is something we’ve seen in our recently launched 2024 IPA TouchPoints data where more than a third of consumers say they are struggling to cope on their current income. Companies would benefit from being cognisant of this in terms of their communications approach and messaging to their consumers. I suspect that those brands that can bestow their sense of value, trust and reward will fare well here." For the full breakdown and industry reaction: https://lnkd.in/eugN-96Y

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We are delighted to launch our new research 📗 The Value of Attribution in UK Financial Services: How AI-driven attribution can transform your marketing effectiveness. Our new report dives into the challenges facing Financial Services marketers, from AdTech bias through to inaccurate reporting! Download our report 👇 https://hubs.ly/Q02TqS3m0

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You’re about to find out exactly how mail has helped five top marketing icons achieve tough marketing targets, and here they tell us in their own words how they Totally Mailed It. If you’re ready to Totally Mail It for your brand, read their full stories below. ➡️ https://lnkd.in/eH4b_Zzs

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This week on CX Dialogues, we have Jamie Thorpe, Chief Experience Officer at Ipsos UK. He says, "You have got to look at what does #CX actually do? It's not pink and fluffy. It is tangible. It's a business imperative. It's something that will drive your organisation to be more successful or not. if you're depending on how people embrace it or fail to. So it has to be based on outcomes." Watch the full interview here.

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What email metrics matter today? 💌 Find out how to optimise your email strategy in today’s competitive landscape. Watch DMA’s on demand webinar with a riveting expert panel discussion as they analyse the latest stats from the Email Benchmarking Report. ➡ https://ow.ly/hRzA50SuyPG #Emailmarketing #Personalization #Benchmark

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Consumer endings are hiding in plain sight. The latest episode of the CXD podcast is live. Oliver King is joined by Joe Macleod, Head of Endineering to discuss the importance of designing consumer endings and the benefits for both consumers and brands, including increased consumer engagement and loyalty, as well as alignment with sustainability goals. Tune in on our website, Apple Podcasts, Spotify, or YouTube as Joe shares two key tools for designing endings for businesses to create meaningful and satisfying closure for their customers. https://lnkd.in/exkSAUcW #ConsumerJourneys #ConsumerEndings #CustomerExperience #CustomerExperienceDesign #CXPodcast

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